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16 Quest s a Te o
        tion     elco
  Ve ran of 27 yea
   eter     2 y ars
W ld Ask Be e bu ng
Woul A     efore uyin
   a Ph ne System
      hon S      m


          “How Can I Eliminate Teleph
             w                 T    hone T
                                         Tag?”

                                   By Greg Ei
                                            icke




© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 1 All Righ reserved
                                       u         5                      ghts      d
 
LEGA NO
                                  AL OTICE


The Pu ublisher ha strived to be as ac
                  as          o        ccurate and complete as possib in the creation
                                                  d         e          ble
of this report, not
                  twithstanding the fact that he do not wa
                                        t         oes       arrant or re
                                                                       epresent at any
                                                                                 t
time that the cont tents within are accu
                              n        urate due to the rapidly changin nature of the
                                                  o                    ng       o
Industrry.

While a attempts have bee made to verify info
       all         s        en         o          ormation provided in this public
                                                           p                     cation,
the Pubblisher asssumes no responsibillity for erro omissio
                             r                    ors,      ons, or con
                                                                      ntrary
interpre
       etation of t subject matter he
                  the        t        erein. Any perceived slights of s
                                                   p                  specific persons,
people or organ
      es,         nisations are uninten
                            a         ntional.

In pracctical advic books, like anythin else in li there are no guar
                  ce                  ng         ife,    a         rantees of
savings made. Readers are cautioned to reply on their ow judgmen about th
        s                   e          d         o       wn        nt       heir
individu circums
        ual        stances to act accord
                                       dingly.

This bo is not i
       ook       intended fo use as a source of legal, bus
                           or                  f         siness, acc
                                                                   counting or
                                                                             r
financia advice. A readers are advis to seek services of compete profess
       al         All      s        sed        k                    ent      sionals
in legal, business accounting and fina
                 s,                  ance fields
                                               s.




© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 2 All Righ reserved
                                       u         5                      ghts      d
 
ucing Gre Eicke
Introdu       eg

My nam is Greg Eicke and I’ve been working at the leading edge o voice
       me        g           d         n          a                  of
commu  unications for the pas 27 years In that tim I’ve fou that mo compa
                             st        s.         me        und       ost      anies
are inte
       erested in five things when it co
                                       omes to their phone technology Firstly, th
                                                             t       y.         he
most commonly a  asked question is “Do I really need a VoIP phone sy
                                        o        n          P         ystem?” closely
followe by, “How to reduce the phon bill?” We I bring great news for the bu
      ed         w           e         ne         ell       g        s         usiness
owner who is looking for im mpressive pproductivity increases and equa enjoyable
                                                  y         s        ally
cost sa
      avings.

Anothe key frust
      er          tration for businesses is the she comple
                              b         s            eer      exity of ma phone and
                                                                        any
data soolutions. Th good ne is that communications complexity e nds with Greg
                   he         ews       t                                        G
Eicke! As do all o its painfu implicatio
                  of          ul        ons. Almos three de
                                                     st       ecades in th industr has
                                                                         his     ry
enable me to de
      ed          evelop wha I call ‘briilliantly sim
                              at                    mple’ phone solutions These so
                                                              e         s.       olutions
will ma commu
      ake         unications and collab
                                      boration second natur for your workforce And
                                                               re       r        e.
of cour they sa you big dollars in ongoing phone cost
       rse        ave        g        n             p         ts… anothe reason why
                                                                         er       w
they ar brilliant!
       re

Now on the ’To 5 Questions’…’ I p this doc
       nto      op                   put       cument toggether to he people better
                                                                     elp     e
undersstand the te
                 echno babble used b slick sale people so they ca make a quick
                                     by        es                   an
informe decision on wheth to purc
       ed        n          her     chase a traditional Dig
                                                          gital Key T
                                                                    Telephone system
or explore further the option IP Telep
                 r          ns       phony and Unified Co ommunica  ations would bring
to their business.
       r         .

I’ve been able to piece all of this toge
                            o          ether becau for the better par of my career
                                                 use                rt
       stalled, maintained an sold Te
I’ve ins                    nd         elephone Systems. This has als allowed me to
                                                S                   so
provide sound ad
       e         dvice from ‘Feet on th Street and Hands on Techniical Experi
                                        he       a                            ience’
so that my clients get the best solutio n and valu for mone
       t          s                              ue       ey.

Here’s what a few people have said a
                w        h          about the way I have helped the to easily
                                              w                   em
solve c
      common co ommunicat tion proble
                                    ems in their businesses…
                                               r



                           “A a large m
                            As        medical cli
                                                inic, we are used to s
                                                           e           spending a lot on
                           te
                            elephone a
                                     accounts, however we are savin between 50 to
                                               h           e          ng         n
                           60 percent o our mon
                            0         off       nthly bills… It is good to know that the
                                                           …          d          t
                           sy
                            ystem shou pay for itself within two-and
                                      uld      r                      d-a-half yea
                                                                                 ars”.

                           Cathy Sawy yers, Prac
                                               ctice Mana
                                                        ager.
                           Wellers Hill Medical Centre.
                           W          l


                                … Gre went on to ensure that the op
                                     eg                                ptions that he
                                                                                 t
                                provide were de
                                      ed         esigned to actively ennhance ou ur
                                busine without excessive stretchiing our bud
                                     ess         t         ely                   dget.
                                Greg aalso freely advised without favo
                                                          w           our, on solu
                                                                                 utions
                                which were outsi of his commercia realm.
                                                 ide       c         al
                                Tim Is
                                     ssacs, Gen  neral Manaager. FITE EC

© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 3 All Righ reserved
                                       u         5                      ghts      d
 
   How c I reduc my tele
               can     ce      ephone bill?

       This special report is focused o saving your comp
                            s          on         y         pany the m oney and pain of
       making a ppoor purch hasing deccision when it comes to telecom
                                                 n                   mmunications.
                certainly is great plac to start. I want to help you plu the leak so
       And that c                     ce                    h          ug       ks
       that you are not needlessly sen nding your hard earn profits over to your
                                                 r          ned
       phone commpany.

       However I really wan to go on e step furt
                            nt                  ther. What if your tele
                                                                      ecommunic cations
       could be a profit cen to your business rather than just an e
                            ntre     r                                expense ite
                                                                                em?
       What if I c
                 could find ways and s
                            w        strategies of actually bringing in more bus
                                                o                     n         siness
       to you and adding ex profit t your bot
                 d           xtra     to        ttom line?

       Saving my clients’ money is so
                y         m         omething I really love to do. But being abl to
                                                         e           t        le
       help my clients MAK more sa
                          KE        ales and pr
                                              rofit is wha really ‘cra
                                                         at          anks my handle’
       and gets m excited!
                me

       – Mini REP
                PORT

       “3 ways to save mon on pho bills without chan
                o        ney    one                nging carrie
                                                              ers”



          Should I “Bundle” calls w
                d                  with my ne telepho system
                                            ew      one    m?

       To bundle or Not to bundle?
               e         o

       The rule of thumb is “bundle & beware”. Here are some impo
                                                        s       ortant points to
       consider w
                when it com to bun
                          mes       ndling – the could sa you tho
                                               ey       ave     ousands…

          How m
               much are th call rate s
                         he

        How do those rat compa re with what you are paying at the mome
                o         tes                                         ent?
       You don’t want your phone bill to go up do you?
                                               d

        How lo are you locked in those ra
               ong        u        nto        ates for (ra
                                                         ates are co
                                                                   onstantly
       changing, good rates today are bad rates tomorrow
                          s         e         s          w).

          Do you own the phone syst
                u         p        tem at the end of the term?
                                                       e

       – Mini REP
                PORT

       “The 9 mo important things to consider when purc
               ost                 o        r         chasing a phone sys
                                                                        stem”




© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 4 All Righ reserved
                                       u         5                      ghts      d
 
   Do I really ne a VoIP telephon system?
                           eed     P        ne
              If you need some of th
                           s       hese featu
                                            ures ….

             Mulltiple Branc Offices
                            ch
             CRM Integration / emaill / voice ma  ail
             Acccess to key staff rega
                            y          ardless of location – Teleworkin
                                                             T          ng
             Fas accurate access to contacts
                 st        e          o
             Graaphical Use Interface Software (GUI)
                            er         e          e
             Incr                    cies and productivity
                 reased staff efficienc
             In h
                 house adm ministration
             Use Presenc Informat
                 er        ce          tion
             Advvanced Call Managem    ment
             Aud Confere
                 dio        encing
             Cenntral Telephone Oper             ception for multiple siites
                                        rator / Rec
             SMS
             Dessktop Fax
             Inst
                 tant Messa across your ente
                            age        s          erprise
             Vide confere
                  eo        encing
             Mobbility
             Web Collabor  rative Confferencing
             Call Recording

       Y
       You need to purcha a Unif
                        ase    fied Comm                  ephony so
                                       munication / IP Tele
                                                ns                olution

       What is U
       W       Unified Com
                         mmunicat tions? Uni
                                           ified comm
                                                    munications bridges th gap
                                                              s          he
       between IP Telephony and oth comput related communic
                P                 her      ter                cation
       technologi
                ies.

       Unified Coommunicattions is not a single product, bu a set of p
                                     t          p         ut         products th
                                                                               hat
       provides a consisten unified u ser interface and use experien across
                          nt                              er         nce       s
       multiple de
                 evices and media typ
                          d          pes.

       W
       What is IP Telephon IP (Int
                 P         ny?        ternet prot
                                                tocol) telep
                                                           phony is a t
                                                                      technology that
                                                                                y
       supports teelephone calls on yo comput network In the off
                           c         our        ter        k.         fice you wi see
                                                                                ill
       that your telephone can now p lug into the same cable as you r computer
                           c                    e
       bringing bo devices and their full potential closer together.
                  oth                 r

       – Mini REP
                PORTS

       “Don’t buy a VoIP ph
                y         hone syste before you read th report”
                                   em       y         his

       “74 Point I Telepho & Unifi ed Commu
                 IP      ony              unications check list”
                                                               ”


© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 5 All Righ reserved
                                       u         5                      ghts      d
 
Will Vo save m busine money
      oIP    my     ess   y?

              Firs of all - What is Vo
                 st         W        oIP?

       VoIP means Voice over Interne Protocol, not Voice over the Internet.
                        o          et                  e

              Stil confused about w
                 ll               what VoIP is?

       VoIP is ter
                 rmed very loosely tod
                                     day. VoIP is often confused wit “Low Co
                                                                   th       ost
       Calls” and “Telephon System Let me explain, VoIP best d
                          ne        ms”.                 V         describes “Voice
                                                                             “
       over a dat network” whereas IP Telepho or Unif
                 ta       ”                    ony        fied comm
                                                                  munications refers
                                                                            s
       to the Soft
                 tware Application and Hardwar of an IP phone sys
                                     d        re                   stem.

              VoI - Low Cost Calls
                IP      C

       Voice over Internet Protocol (V
                           P         VoIP) converts voice calls to pa
                                                                    ackets that travel
       over data networks. In this way a single, robust ne
                                     y,           ,       etwork can carry all of an
                                                                               o
                 on’s data and voice t
       organisatio         a         traffic in a converged system.
                                                          d

       VoIP involves trade-offs surrou
                                     unding fact tors such as cost, flex
                                                           a           xibility, reliability,
       and user e
                expectation but evid
                            ns,       dence continues to mount that improvements in
                                                           m
       technology are tilting such eva
                y           g        aluations in favour of VoIP.
                                                n



       So onto “W VoIP save my b
                 Will         s       business money”, th short an
                                                 m         he        nswer is ye it
                                                                               es
       certainly c save money, how
                 can        m         wever in 87 of case the high cost of the
                                                7%         es                   e
       “Business Grade” br   roadband d
                                      data servic cancel any gains and the us
                                                ces                             sage
       does not juustify the need. An A
                             n        ADSL 2+ se ervice simp does no have the ability
                                                            ply      ot         e
       to successsfully delive consiste Business Grade quality requ
                              er      ent                   q        uired for VoIP
                                                                               V
       lines. A $5
                 59.95 / mon connec
                              nth      ction jumps to $600 plus per m onth quick
                                                 s          p                  kly
       eroding an potentia savings.
                 ny          al

       – Mini REP
                PORTS

       “9 little kno
                   own Secre the Telc
                           ets      co’s Don’t want you to know”
                                               w

       “Here’s ho to understand Ban
                ow                ndwidth”

       “Don’t buy a VoIP Ph
                y         hone Syste before you read this report”
                                   em                t          ”

       The news is not all bad; let me explain with some diagrams…
                           b         e         w         d       …




© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 6 All Righ reserved
                                       u         5                      ghts      d
 
Digital Key Telepho System using “L
                 D         y       one    m        Low Grad VoIP”
                                                          de

       Points to C
                 Consider

             No Guarante can be g
                          ee         given for th quality of the serviice becaus the
                                                he        o                    se
                 vice uses the Public Internet (S
              serv         t                    Simply not available)
             ADS Interne services just don’t have the quality to support bu
                 SL       et                                                   usiness
              grade VoIP caalls.

© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 7 All Righ reserved
                                       u         5                      ghts      d
 
IP Telephony or Unified C
                                   Communications Te
                                                   elephone System with
                                                                   w

                                      “
                                      “Low Grad VoIP”
                                              de

       Points to C
                 Consider

             Advvanced fea
                          atures avaiilable with IP Telepho or UC
                                                          ony
             No Guarante of quality of service because delivery is via a bas
                          ee         y                   e           s       sic
              con
                nsumer or business g
                           b        grade DSL data conn   nection usin the Pub
                                                                     ng      blic
              Inte
                 ernet (mea you sh
                          ans       hare with ev verybody & QoS is n availabl
                                                                    not      le)


© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 8 All Righ reserved
                                       u         5                      ghts      d
 
IP Tele
                ephony or Unified C
                        r         Communic cations Te
                                                    elephone S
                                                             System us
                                                                     sing
                               “Buusiness Gr
                                           rade VoIPP”

       This is a d
                 diagram of a typical IP Telephon or Unifie Commu
                                       P        ny        ed       unications
       telephone system an compute network system us
                           nd          er      k          sing “Busi
                                                                   iness Graade
       VoIP” linees.

       Points to C
                 Consider

             Advvanced feaatures avaiilable with IP or UC
             Carrrier Guara
                           anteed Qu uality of Service (QoS because the servic uses
                                                           S)     e          ce
              aPPRIVATE IP Network which is exclusively used for y
                            P         k          e         y       your own
              bus
                siness.
             Enhhanced SH HDSL, Fram Relay and Ethern Broadb
                                      me         a         net    band Data
              serv
                 vices will support bu
                            s         usiness gra VoIP calls becau they do
                                                 ade       c      use        on’t
              use the public Internet d
                e          c          domain.




© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 9 All Righ reserved
                                       u         5                      ghts      d
 
   Some pho system are dif
               one    ms      fficult to use? - We want an “
                                         u                 “Easy to Use”
                                                                    U
        system

        A key frustration for businesse is the sh
                                      es         heer complexity of ma phone and
                                                                           any
        data soluti
                  ions. The good news is that co
                                       s          ommunicat   tions comp  plexity ends with
                                                                                     s
        Greg Eicke As do all of its pa inful implic
                  e!         a                    cations. Almmost three decades in this
                                                                          e
        industry ha enabled me to dev
                  as         d          velop what I call ‘brilliantly simp phone
                                                                           ple’
        solutions. These solutions will make com  mmunicatio and co
                                                              ons         ollaboration
                                                                                     n
        second naature for yo workfor
                             our       rce. And of course th save yo big dolla in
                                                  f          hey           ou        ars
        ongoing phone costs anothe reason why they are brilliant!
                             s…       er          w                        !



OK, so where to from here I hear you say, now that you have read th report you’ve
     o                                u                              his       y
no dou raised y
     ubt         your eyebrow in curio osity or per
                                                  rhaps learn somethin new. Af 27
                                                            nt       ng        fter
years in the Telco industry I’ve learnt there is much more to telecom
                 o                               m                  mmunications than
these 5 most commmonly asked questi ons, so I put togethe a specia l report to help
                                                  p        er
businesses ask the questio a 27 ye Veteran would as if he was buying a phone
                           ons        ear         n        sk        s
system like “How can I elim
     m          w           minate tel ephone ta  ag?”

Be sure to read m special report “11 Smart Qu
      e         my                 1        uestions a 27 year V
                                                               Veteran would
                                                                       w
ask be
     efore buyin a phon system ”
                ng      ne



       Do you o
               offer any Guarantees
                         G        s?

        Telephone system vendors ca make all manner of claims… often with little
                e          v        an          a                   …        w
        accountab
                bility. The key questiion for the telephone system b
                                                          e        buyer is “do this
                                                                              oes
        vendor put their mon where their mout is?”
                 t         ney                   th

        Greg Eicke from Telephone S    Systems Br risbane can help any business with a
                                                                      y        s
        monthly ph hone usag bill of $4 or mor to pay for a new p
                            ge          492       re       f          phone syst
                                                                               tem out
        of bill savings. Gre also ass
                            eg          serts that he can do this with
                                                            o        hout chang
                                                                              ging the
        existing phhone carrie for the b
                             er        business

        If your bu
                 usiness fix
                           xed line te elephone account us
                                                 a       sage is $4
                                                                  492 or mo per
                                                                           ore
        month, I’m not jus confide
                 m          st         ent that I can prov
                                                         vide a poowerful bu
                                                                           usiness
        communic cation solut
                            tion that pa for itse I guaran
                                       ays      elf,     ntee it.

        – Mini REP
                 PORT “Gu
                        uarantee”




© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 10 All Rig
                                       u         5                      ights reserve
                                                                                    ed
 
   What are your imp
               e        plementati on and Su
                                           upport pro
                                                    ocesses?

        One of the key frust
                  e        trations fo r telephone systems buyers is not know where
                                                          s         s        w
        things are up to during the im
                 e                   mplementa  ation. We’ll keep you informed during
                                                                    u        d
        your project impleme
                           entation.

        Another kkey frustration for buusiness phone system buyers is not knowing
                                                                      s        k
        exactly ho to use all of the “a
                 ow        a          amazing features” tha were pro
                                                           at         omised during the
        sales proc
                 cess. Our projecting team will spend qua  ality time w
                                                                      with your staff so
        you can ga maximum advant
                  ain                  tage from your investment.
                                                 y


                                    “The combinatio of Direct Dial numbers personal voice to
                                        e            on          D            rs,          v
                                    emai messaging and ability to reroute ca from the field to
                                        il          g            t            alls
                                    the o
                                        office (and vi versa) ha meant that our custome are
                                                     isa        as            t            ers
                                    now receiving en nhanced levels of service at no additio
                                                                                           onal cost
                                    to FI
                                        ITEC”
                                                         Tim Isaa
                                                                acs, Genera Manager FITEC
                                                                              al          r.




       Can you ensure me of your financial viability?
                                            v

        Greg is o one of those rare inndividuals who is pr repared to back his phone
                                                                    o
        systems a  and cost saving stra
                             s        ategies to the bill an beyond in the unlikely
                                                           nd       d...
        event that his phone system fa he will replace it. And if his proposed phone
                             e         ails                .        s          d
        bill saving (without changing your telco don't meet his wr
                  gs                            o)                  ritten indica
                                                                                ations -
        he'll refund three tim the diffe
                   d         mes      ference.

        When ask ked why he offers su  uch a rare and pow
                                                e         werful guar
                                                                    rantee, Gre said
                                                                                eg
        "After 17 years in business I 've learne that hap
                           b                    ed         ppy custommers who repeat
        purchase and give referrals a my mo valuable asset. S I look after my
                           r          are       ost        e        So         a
        customers very well. I'll back myself to provide the best val ue solution every
                 s
        time and I'm prepare to put m money where my mouth is!"
                           ed         my         w         m

        – Mini REP
                 PORT “Gu
                        uarantee”




© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 11 All Rig
                                       u         5                      ights reserve
                                                                                    ed
 
   How can I improve my staff efficiency and busi
                        e                   y        iness effic
                                                               ciency?

        Take Control of Wo    orkday Inteerruptionss
        Next time you spend the who le day at your desk but feel a though you got
                               d                   y                  as        y
        nothing do  one, don't worry, you not alo
                               w        u're     one. Interru
                                                            uptions con
                                                                      nsume 28 percent
        of a typica knowled worker day, ac
                    al        dge        r's      ccording to New York
                                                            o          k-based re
                                                                                esearch
        and advis  sory firm, Basex. Th translates to an approxima cost of $588
                                        hat                            ate      o
        billion in th United States alon according to the company.
                    he         S        ne,                  c


                                  “Greg also freely advised, without favou on soluti
                                                             w           ur,       ions
                                  which were outsid his comm
                                                   de         mercial reallm”.
                                  Tim Is
                                       saacs, Ge
                                               eneral Man
                                                        nager. FIT
                                                                 TEC




        – Mini REP
                 PORT “Tak control of weekda interrupt
                         ke                ay        tions”



       How can “Mobility” benefit m busine
                                   my     ess?

        20 - 43 % PRODUCT
                        TIVITY IM PROVEME
                                        ENT

        Teleworkin has pro
                 ng        ovided com
                                    mpanies th world over with b saving on real
                                              he                big
        estate and accommodation co
                 d                  osts. In fac the Sen
                                               ct      nsis Busine Index Report
                                                                 ess
        2007 state that "Teleworkers have proven to be be
                 es                                     etween 20 and 43% more
                                                                0%      %
        productive
                 e".


        “Mobile Un  nified Com
                             mmunicatio deman is growin at a rap pace, by 30%
                                        ons        nd         ng        pid       b
        annually. T key dr
                   The        rivers are p
                                         productivity gains thr
                                                    y         rough pres
                                                                       sence and contact
        availability and call
                   y,         ling cost re
                                        reductions. Mobile devices are becoming more
                                                                       e
        capable a  and less expensive, and by 2013 comp
                             e                      2         panies willl purchase more
                                                                                  e
        mobile dev  vices than fixed deskktop device
                                                   es.”

        — Forrest Group
                ter




© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 12 All Rig
                                       u         5                      ights reserve
                                                                                    ed
 
… The da commu to work is stressing out Au
                aily      ute       k                 ustralian w
                                                                workers mo than
                                                                            ore
        ever and t
                 technology is badly needed to improve things, ac
                          y                  o                  ccording to a new
                                                                            o
        study… te
                echnologica solution include introducing greater flexibility to work
                          al        ns                                       t
        f
        from home (35%)…
                 e

        The IBM s study also shows tha our relia
                                       at        ance on ca for com
                                                           ars         mmuting severely
                                                                                 s
        impacts th nation’s health and stress lev
                 he                   d           vels. 41% of drivers b
                                                                       believe tha traffic
                                                                                 at
        has negatively affe ected their health, and 39% believe iit has neg
                                      r                                           gatively
        affected th perfor
                  heir      rmance at work or school/university. Sy
                                      t                                ydney commmuters
        are worst off, with 50% of dr
                             5        rivers in th city ex
                                                 hat       xperiencing negative health
                                                                       g         e
        effects, w
                 whilst the least affec
                                      cted are in Adelaide (28%) a
                                                 n         e          and Perth (28%).
        A
        Among those who believe th traffic has negat
                                      hat                  tively affeccted their health,
        increased stress (77%) and an nger (52%) are the pr
                                                 )         rimary sym mptoms…

        Surprisingly, Brisban is the m
                            ne       most stress Austra
                                               sed                   opping the nation
                                                        alian city, to        e
        with 90% of its res
        w                             cing increased stres due to roadway traffic,
                            sidents fac                  ss         o
        followed b Adelaid (81%), Melbourne (78%), Sydney (7
        f         by        de                                       74%) and Perth,
        w
        which has the least number of stressed commuters (73%)…
                            n                  c        s

        Concluding Hawkins said: “W commis
                   g          s       We          ssioned this study to understa
                                                                      o         and the
        realities of daily trav that co
                   f          vel      ommuters face and what altern
                                                   f        w         natives - such as
                                                                                s
        carpooling public tr
                  g,          ransportatiion, and working fro home – might improve
                                                  w         om
        their commmute.



        – Mini REP
                 PORT “5 Reasons w every business owner must understan
                         R       why     b                 t         nd
        Unified Co
                 ommunicat
                         tions”

               your history with ot her customers like me?
        What is y

        Developing happy cu
                  g        ustomers w repea purchase and refer others ha been
                                      who       at        e         r       as
        a business success principle w
                  s                  we’ve used for decad now. This is not rocket
                                                d         des
        science, I know, bu I am co
                          ut         onsistently surprised at the nu
                                                                   umber of genuine
                                                                            g
        business o
                 owners who’ve been lead up th garden path by an inexperienced or
                                                he        p        n
        unscrupulo telephone system vendor.
                  ous                m

        Think of it this way… would yo trust the recommendation o your GP if they
                             …        ou                           of     P
        w
        wrote the script as soon as you sat down before they took tim and
                             s        s         t                  y       me
        considerattion to diag
                             gnose you ailment? Of course not! Liste researc then
                                                                   en,     ch,
        recommen is the approach I like to use when it comes t our cus
                  nd         a                 u                    to     stomers
        business ttelephone system.
                             s

        Here’s wha some of my happy clients ha said.
                 at      f        y          ave


© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 13 All Rig
                                       u         5                      ights reserve
                                                                                    ed
 
“Normall a sales pe
                                       ly          erson will te you anyt
                                                               ell       thing to mak a
                                                                                    ke
                              sale… he ddelivered on his promises. Greg is good at ke
                                                   n                     s          eeping
                              an eye out for ways to reduce costs… we ha saved ab
                                       t           o                    ave         bout
                              $900 a moonth since th new phon system w installed
                                                   he          ne       was         d.”

                                     Ro Tait, CEO. Ballina Toyota
                                      oss     C                 a




                              “…we hav virtually halved the monthly cos of calls to
                                       ve                             st          o
                                       ones… His advice prov to be fin
                              mobile pho                   ved        nancially so
                                                                                 ound,
                              and we ar very happ with Greg thoroug attention to
                                      re        py          g’s      gh
                              detail”

                              Darryl Di
                                      ickson, Ch Finan
                                               hief  ncial Office Beaude
                                                                er.    esert
                              Toyota




                                                    “While the financial b
                                                              e           benefits are great,
                                                                                     e
                                                    the thing that impress me most was
                                                              t          sed          t
                                                    the way Greg respond to my ca
                                                                         ded          alls
                                                    …The Follow up serv was exc
                                                                         vice        cellent”

                                                    Peter Rushmore, P
                                                                    Practice
                                                    Manager. Terrace Eye Centr
                                                                             re.




© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 14 All Rig
                                       u         5                      ights reserve
                                                                                    ed
 
   How can I eliminat phone t
                         te      tag?

        Mary trave to New Zealand for a holid break. John is le to com
                 els      w                    day         .           eft        mplete a
        very impor
                 rtant subm
                          mission and present to their largest client i n just a few days.
                                    d          o                                   w
        John must discuss the submi ssion with Mary in detail prior to presentation.
                                              h            d           r
        John & Ma become very frus
                 ary       e        strated with emails an telephon tag…
                                               h          nd           ne

        W
        What happens Next
                        t?

        Mary arriv  ves in Au
                            uckland an is inun
                                     nd       ndated with emails and voic mail
                                                                          ce
        messages on her mobile. John has also wasted so
                   s                 n      o          ome of his time. How
                                                                s         wever if
        Mary was using a Unified Com
                            U        mmunications system results could hav been
                                                       m,                 ve
        different.

               wer
        The Answ

        Unified Coommunicat tions (UC) features allow Mary to turn a ny telepho into
                                                a        y                    one
        their work extension and opera seamle
                                     ate       essly from any locatio
                                                          a         on.

        It also pro
                  ovides John with Ma
                                    ary’s prese
                                              ence and availability, saving tim and
                                                       a           ,          me
        wasted communicati
        w                   ions.

        Some of th features are Insta Messag
                  he                 ant       ging, Real time prese  ence Infor
                                                                               rmation,
        Single num
                 mber conta Video Conferenc
                           act,                 cing, call control, sp
                                                           c         peech recoognition,
        unified me
                 essaging, voice mail, and email, SMS, Fax and Mob
                           v                                         bility.

        – Mini REP
                 PORT “Fiv reasons why every CEO mus understa Unified
                           ve        s         y        st      and       d
        Communic cations” & “Don’t buy a VoIP Ph
                                     y         hone Syste before you read this”
                                                        em                t

              ALLY need all of the telepho lines on my acc
        Do I REA       d          ese     one             count?

        Y
        You may never nee to pay l
                        ed       line rental again!

        I’ve found that ma
                  d          any Austra alian busin
                                                  nesses are still payying “line rental”
        charges on their pho bill eve though they qualify for a se
                             one         en                          ervice that has no
        line rental charges. You see m  most busin
                                                 nesses whi are loc
                                                            ich      cated within CBD,
        metro or mmajor regioonal locatio actually qualify fo phone liines with free line
                                        ons                 or                  f
        rental. Whhat’s the ca
                             atch? Ther is a catc in fact a couple of them. To qualify
                                        re       ch,                  f         o
        f free line rental:
        for

        •      You business must be located within a metropolitan a
                 ur       s                                       area.

        •      You must hav a genuin busines with an ABN (we d not prov
                  u         ve       ne    ss        A       do       vide
        services to residentia custome
                  o          al      ers).

        - Mini REP
                 PORT – “N
                         Never Again
                                   n”

© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 15 All Rig
                                       u         5                      ights reserve
                                                                                    ed
 
    Why doesn’t my Te
                         elco show me how to slash my costs l
                                 w                 m        like The
        Telephone Guy can
                e        n?

    Hig Commissions inf
      gh                              mendations made by Telco Account
                      fluence th recomm
                               he              s       y       A
    Executives
    This removes the benef of ‘indep
               s         fit       pendent’ ad
                                             dvice that is best for your busin
                                                                             ness
    On again y get the great spie
      nce        you       e          el…
    “Evverything is on easy to read Billl… You will save up to 16%... We’ll supp you
                  s                            w                               port
    – ju call 180 ??? ??? One Ea monthly paymen
       ust        00       ?...        asy                nt.”

    But here are t FACTS The Telco Accoun Manager
      t          the   S.               nt      r;
         Often d        hich “Mate” he’ll get to sell you the teleph one system
                decides wh           ”         t                               m
          purely based upo the “Ma tes” closing ratio (ie; the likeliho of the Telco
                         on                                           ood
          Accoun exec get
                nt       tting their f
                                     free comm
                                             mission).

         Is heav influenced Not to discuss your Best available op
                vily              o                              ptions allow
                                                                            wing
          you to make an in
                          nformed de
                                   ecision.

         Receiv high co
               ves      ommissions on long term contra
                                 s         t         acts Bundl ed with
          Teleph
               hone Equip
                        pment Hard
                                 dware. Queestionable integrity.

         Support = Call a Help Desk wait in th queue, speak with a low qua
                                     k,         he         s         h         alified
          call cen operat get pa ssed aroun from op
                 ntre       tor,                nd        perator to o
                                                                     operator (s
                                                                               sound
          familiar?) And all you want is to speak with the people wh o installed the
                                                k
          system but you have to go through th other process firs Sounds Hard –
                m,         h        o           his                  st.
          Becaus it is hard.
                 se



        – Full REP
                 PORT “9 se
                          ecrets the Telcos don want yo to know
                                              n’t     ou      w”



               xplain VoI to me in layman’s language
        Please ex        IP       n        s

        V
        VoIP - Wh is it?
                hat

        V
        VoIP mean Voice over Interne Protocol not Voice over the Internet.
                ns      o          et       l,        e

        Still confu
                  used abou what Vo is?
                          ut      oIP

        V
        VoIP is te
                 ermed very loosely t
                           y          today. VoIP is often confused with “Lo Cost
                                                         n        d        ow
        Calls” and “Telephon System Let me explain, VoIP best describes “Voice
                 d         ne        ms”.      e                           s
        over a dat network” whereas IP Telephony or Unified comm
                  ta        ”                                     munications refers
                                                                            s
        to the Soft
                  tware Applications an Hardwa of an IP phone sy
                                      nd      are        P        ystem.

© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 16 All Rig
                                       u         5                      ights reserve
                                                                                    ed
 
V
        VoIP - Low Cost Ca
                 w       alls

        V
        Voice over Internet Protocol (V
                            P         VoIP) conv  verts voice calls to p
                                                            e          packets tha travel
                                                                                 at
        over data networks. In this wa a singl robust network ca carry all of an
                                      ay,          le,                  an       a
                  on’s data and voice t
        organizatio         a         traffic in a converged system.
                                                   c

        V
        VoIP involves trade- -offs surrou
                                        unding factors such as cost, fle
                                                              a         exibility, reliability,
        and user e
                 expectation but evi dence con
                             ns,                  ntinues to mount that improvem
                                                             m          t           ments in
        technology are tilting such eva luations in favour of VoIP.at is IP Teleph
                 y           g                                                      hony?

        IP (Interne protocol) telephony is a Telep
                  et         )        y          phone Sysstem hardw  ware and software
        that suppo telepho calls o your co
                  orts       one      on        omputer ne etwork. In tthe office you will
                                                                                  y
        see that yyour telephone can nnow plug in the sam cable a your co
                                                 nto       me         as         omputer
        bringing bo devices and their full potential closer together.
                   oth                r

        – REPORT “Don’t bu a VoIP s
               T         uy       system un you read this repo
                                          ntil     d         ort”



        What are the Adva
                e        antages of my staff working from home only 2 da
                                  f          w               e         ays
        per week??

        NO COST NET WAG INCRE
              T       GE    EASE

        Teleworkin has provided a 'no
                 ng                 o-cost' net wage increase for em
                                                                   mployees who
        save thous
                 sands on reduced tra
                          r                                        uced trave time.
                                    avel costs and benefit from redu        el

        By working from hom just 2 d ays per we
                 g        me                  eek, emplo
                                                       oyees can…
                                                                …

                 save an av
                  s        verage of $ 000 per year on petrol, park
                                     $3,     r                    king and ve
                                                                            ehicle
                  upkeep
                  u

                 save an av
                  s        verage of 2 weeks co
                                              ommute tim
                                                       me

        – Mini REP
                 PORT “5 Reasons w every business owner must understan
                         R       why     b                 t         nd
        Unified Co
                 ommunicat
                         tions.”

       How can I do Low cost video conferencing?
                                  o

        Have you ever seen a grown man cry?
                         n                ?

        Well I nea did the other day Let me explain. I was spea
                   arly      e         y!                          aking with a client
        recently w who was complainin about having to constantly travel between
                              c       ng         h                  y        b
        Melbourne and Syd
                   e         dney for b usiness meetings. Sometimes these meetings
                                                m         S        s        m
        w
        would last for only ha an hour but he wo
                              alf      r        ould waste a whole d travelin back
                                                          e        day       ng
        and forth because the meetin   ngs involv
                                                ved severa people a travelin from
                                                          al        all      ng
        different lo
                   ocations.

        – Mini REP
                 PORT “Have you eve seen a grown man cry”?
                                  er       g       n
© Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 17 All Rig
                                       u         5                      ights reserve
                                                                                    ed
 

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Phone Systems Brisbane - 16 questions a 27 year telco veteran would ask before buying a phone system

  • 1. 16 Quest s a Te o tion elco Ve ran of 27 yea eter 2 y ars W ld Ask Be e bu ng Woul A efore uyin a Ph ne System hon S m “How Can I Eliminate Teleph w T hone T Tag?” By Greg Ei icke © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 1 All Righ reserved u 5 ghts d  
  • 2. LEGA NO AL OTICE The Pu ublisher ha strived to be as ac as o ccurate and complete as possib in the creation d e ble of this report, not twithstanding the fact that he do not wa t oes arrant or re epresent at any t time that the cont tents within are accu n urate due to the rapidly changin nature of the o ng o Industrry. While a attempts have bee made to verify info all s en o ormation provided in this public p cation, the Pubblisher asssumes no responsibillity for erro omissio r ors, ons, or con ntrary interpre etation of t subject matter he the t erein. Any perceived slights of s p specific persons, people or organ es, nisations are uninten a ntional. In pracctical advic books, like anythin else in li there are no guar ce ng ife, a rantees of savings made. Readers are cautioned to reply on their ow judgmen about th s e d o wn nt heir individu circums ual stances to act accord dingly. This bo is not i ook intended fo use as a source of legal, bus or f siness, acc counting or r financia advice. A readers are advis to seek services of compete profess al All s sed k ent sionals in legal, business accounting and fina s, ance fields s. © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 2 All Righ reserved u 5 ghts d  
  • 3. ucing Gre Eicke Introdu eg My nam is Greg Eicke and I’ve been working at the leading edge o voice me g d n a of commu unications for the pas 27 years In that tim I’ve fou that mo compa st s. me und ost anies are inte erested in five things when it co omes to their phone technology Firstly, th t y. he most commonly a asked question is “Do I really need a VoIP phone sy o n P ystem?” closely followe by, “How to reduce the phon bill?” We I bring great news for the bu ed w e ne ell g s usiness owner who is looking for im mpressive pproductivity increases and equa enjoyable y s ally cost sa avings. Anothe key frust er tration for businesses is the she comple b s eer exity of ma phone and any data soolutions. Th good ne is that communications complexity e nds with Greg he ews t G Eicke! As do all o its painfu implicatio of ul ons. Almos three de st ecades in th industr has his ry enable me to de ed evelop wha I call ‘briilliantly sim at mple’ phone solutions These so e s. olutions will ma commu ake unications and collab boration second natur for your workforce And re r e. of cour they sa you big dollars in ongoing phone cost rse ave g n p ts… anothe reason why er w they ar brilliant! re Now on the ’To 5 Questions’…’ I p this doc nto op put cument toggether to he people better elp e undersstand the te echno babble used b slick sale people so they ca make a quick by es an informe decision on wheth to purc ed n her chase a traditional Dig gital Key T Telephone system or explore further the option IP Telep r ns phony and Unified Co ommunica ations would bring to their business. r . I’ve been able to piece all of this toge o ether becau for the better par of my career use rt stalled, maintained an sold Te I’ve ins nd elephone Systems. This has als allowed me to S so provide sound ad e dvice from ‘Feet on th Street and Hands on Techniical Experi he a ience’ so that my clients get the best solutio n and valu for mone t s ue ey. Here’s what a few people have said a w h about the way I have helped the to easily w em solve c common co ommunicat tion proble ems in their businesses… r “A a large m As medical cli inic, we are used to s e spending a lot on te elephone a accounts, however we are savin between 50 to h e ng n 60 percent o our mon 0 off nthly bills… It is good to know that the … d t sy ystem shou pay for itself within two-and uld r d-a-half yea ars”. Cathy Sawy yers, Prac ctice Mana ager. Wellers Hill Medical Centre. W l … Gre went on to ensure that the op eg ptions that he t provide were de ed esigned to actively ennhance ou ur busine without excessive stretchiing our bud ess t ely dget. Greg aalso freely advised without favo w our, on solu utions which were outsi of his commercia realm. ide c al Tim Is ssacs, Gen neral Manaager. FITE EC © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 3 All Righ reserved u 5 ghts d  
  • 4. How c I reduc my tele can ce ephone bill? This special report is focused o saving your comp s on y pany the m oney and pain of making a ppoor purch hasing deccision when it comes to telecom n mmunications. certainly is great plac to start. I want to help you plu the leak so And that c ce h ug ks that you are not needlessly sen nding your hard earn profits over to your r ned phone commpany. However I really wan to go on e step furt nt ther. What if your tele ecommunic cations could be a profit cen to your business rather than just an e ntre r expense ite em? What if I c could find ways and s w strategies of actually bringing in more bus o n siness to you and adding ex profit t your bot d xtra to ttom line? Saving my clients’ money is so y m omething I really love to do. But being abl to e t le help my clients MAK more sa KE ales and pr rofit is wha really ‘cra at anks my handle’ and gets m excited! me – Mini REP PORT “3 ways to save mon on pho bills without chan o ney one nging carrie ers”  Should I “Bundle” calls w d with my ne telepho system ew one m? To bundle or Not to bundle? e o The rule of thumb is “bundle & beware”. Here are some impo s ortant points to consider w when it com to bun mes ndling – the could sa you tho ey ave ousands…  How m much are th call rate s he  How do those rat compa re with what you are paying at the mome o tes ent? You don’t want your phone bill to go up do you? d  How lo are you locked in those ra ong u nto ates for (ra ates are co onstantly changing, good rates today are bad rates tomorrow s e s w).  Do you own the phone syst u p tem at the end of the term? e – Mini REP PORT “The 9 mo important things to consider when purc ost o r chasing a phone sys stem” © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 4 All Righ reserved u 5 ghts d  
  • 5. Do I really ne a VoIP telephon system? eed P ne If you need some of th s hese featu ures ….  Mulltiple Branc Offices ch  CRM Integration / emaill / voice ma ail  Acccess to key staff rega y ardless of location – Teleworkin T ng  Fas accurate access to contacts st e o  Graaphical Use Interface Software (GUI) er e e  Incr cies and productivity reased staff efficienc  In h house adm ministration  Use Presenc Informat er ce tion  Advvanced Call Managem ment  Aud Confere dio encing  Cenntral Telephone Oper ception for multiple siites rator / Rec  SMS  Dessktop Fax  Inst tant Messa across your ente age s erprise  Vide confere eo encing  Mobbility  Web Collabor rative Confferencing  Call Recording Y You need to purcha a Unif ase fied Comm ephony so munication / IP Tele ns olution What is U W Unified Com mmunicat tions? Uni ified comm munications bridges th gap s he between IP Telephony and oth comput related communic P her ter cation technologi ies. Unified Coommunicattions is not a single product, bu a set of p t p ut products th hat provides a consisten unified u ser interface and use experien across nt er nce s multiple de evices and media typ d pes. W What is IP Telephon IP (Int P ny? ternet prot tocol) telep phony is a t technology that y supports teelephone calls on yo comput network In the off c our ter k. fice you wi see ill that your telephone can now p lug into the same cable as you r computer c e bringing bo devices and their full potential closer together. oth r – Mini REP PORTS “Don’t buy a VoIP ph y hone syste before you read th report” em y his “74 Point I Telepho & Unifi ed Commu IP ony unications check list” ” © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 5 All Righ reserved u 5 ghts d  
  • 6. Will Vo save m busine money oIP my ess y? Firs of all - What is Vo st W oIP? VoIP means Voice over Interne Protocol, not Voice over the Internet. o et e Stil confused about w ll what VoIP is? VoIP is ter rmed very loosely tod day. VoIP is often confused wit “Low Co th ost Calls” and “Telephon System Let me explain, VoIP best d ne ms”. V describes “Voice “ over a dat network” whereas IP Telepho or Unif ta ” ony fied comm munications refers s to the Soft tware Application and Hardwar of an IP phone sys d re stem. VoI - Low Cost Calls IP C Voice over Internet Protocol (V P VoIP) converts voice calls to pa ackets that travel over data networks. In this way a single, robust ne y, , etwork can carry all of an o on’s data and voice t organisatio a traffic in a converged system. d VoIP involves trade-offs surrou unding fact tors such as cost, flex a xibility, reliability, and user e expectation but evid ns, dence continues to mount that improvements in m technology are tilting such eva y g aluations in favour of VoIP. n So onto “W VoIP save my b Will s business money”, th short an m he nswer is ye it es certainly c save money, how can m wever in 87 of case the high cost of the 7% es e “Business Grade” br roadband d data servic cancel any gains and the us ces sage does not juustify the need. An A n ADSL 2+ se ervice simp does no have the ability ply ot e to successsfully delive consiste Business Grade quality requ er ent q uired for VoIP V lines. A $5 59.95 / mon connec nth ction jumps to $600 plus per m onth quick s p kly eroding an potentia savings. ny al – Mini REP PORTS “9 little kno own Secre the Telc ets co’s Don’t want you to know” w “Here’s ho to understand Ban ow ndwidth” “Don’t buy a VoIP Ph y hone Syste before you read this report” em t ” The news is not all bad; let me explain with some diagrams… b e w d … © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 6 All Righ reserved u 5 ghts d  
  • 7. Digital Key Telepho System using “L D y one m Low Grad VoIP” de Points to C Consider  No Guarante can be g ee given for th quality of the serviice becaus the he o se vice uses the Public Internet (S serv t Simply not available)  ADS Interne services just don’t have the quality to support bu SL et usiness grade VoIP caalls. © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 7 All Righ reserved u 5 ghts d  
  • 8. IP Telephony or Unified C Communications Te elephone System with w “ “Low Grad VoIP” de Points to C Consider  Advvanced fea atures avaiilable with IP Telepho or UC ony  No Guarante of quality of service because delivery is via a bas ee y e s sic con nsumer or business g b grade DSL data conn nection usin the Pub ng blic Inte ernet (mea you sh ans hare with ev verybody & QoS is n availabl not le) © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 8 All Righ reserved u 5 ghts d  
  • 9. IP Tele ephony or Unified C r Communic cations Te elephone S System us sing “Buusiness Gr rade VoIPP” This is a d diagram of a typical IP Telephon or Unifie Commu P ny ed unications telephone system an compute network system us nd er k sing “Busi iness Graade VoIP” linees. Points to C Consider  Advvanced feaatures avaiilable with IP or UC  Carrrier Guara anteed Qu uality of Service (QoS because the servic uses S) e ce aPPRIVATE IP Network which is exclusively used for y P k e y your own bus siness.  Enhhanced SH HDSL, Fram Relay and Ethern Broadb me a net band Data serv vices will support bu s usiness gra VoIP calls becau they do ade c use on’t use the public Internet d e c domain. © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 9 All Righ reserved u 5 ghts d  
  • 10. Some pho system are dif one ms fficult to use? - We want an “ u “Easy to Use” U system A key frustration for businesse is the sh es heer complexity of ma phone and any data soluti ions. The good news is that co s ommunicat tions comp plexity ends with s Greg Eicke As do all of its pa inful implic e! a cations. Almmost three decades in this e industry ha enabled me to dev as d velop what I call ‘brilliantly simp phone ple’ solutions. These solutions will make com mmunicatio and co ons ollaboration n second naature for yo workfor our rce. And of course th save yo big dolla in f hey ou ars ongoing phone costs anothe reason why they are brilliant! s… er w ! OK, so where to from here I hear you say, now that you have read th report you’ve o u his y no dou raised y ubt your eyebrow in curio osity or per rhaps learn somethin new. Af 27 nt ng fter years in the Telco industry I’ve learnt there is much more to telecom o m mmunications than these 5 most commmonly asked questi ons, so I put togethe a specia l report to help p er businesses ask the questio a 27 ye Veteran would as if he was buying a phone ons ear n sk s system like “How can I elim m w minate tel ephone ta ag?” Be sure to read m special report “11 Smart Qu e my 1 uestions a 27 year V Veteran would w ask be efore buyin a phon system ” ng ne  Do you o offer any Guarantees G s? Telephone system vendors ca make all manner of claims… often with little e v an a … w accountab bility. The key questiion for the telephone system b e buyer is “do this oes vendor put their mon where their mout is?” t ney th Greg Eicke from Telephone S Systems Br risbane can help any business with a y s monthly ph hone usag bill of $4 or mor to pay for a new p ge 492 re f phone syst tem out of bill savings. Gre also ass eg serts that he can do this with o hout chang ging the existing phhone carrie for the b er business If your bu usiness fix xed line te elephone account us a sage is $4 492 or mo per ore month, I’m not jus confide m st ent that I can prov vide a poowerful bu usiness communic cation solut tion that pa for itse I guaran ays elf, ntee it. – Mini REP PORT “Gu uarantee” © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 10 All Rig u 5 ights reserve ed  
  • 11. What are your imp e plementati on and Su upport pro ocesses? One of the key frust e trations fo r telephone systems buyers is not know where s s w things are up to during the im e mplementa ation. We’ll keep you informed during u d your project impleme entation. Another kkey frustration for buusiness phone system buyers is not knowing s k exactly ho to use all of the “a ow a amazing features” tha were pro at omised during the sales proc cess. Our projecting team will spend qua ality time w with your staff so you can ga maximum advant ain tage from your investment. y “The combinatio of Direct Dial numbers personal voice to e on D rs, v emai messaging and ability to reroute ca from the field to il g t alls the o office (and vi versa) ha meant that our custome are isa as t ers now receiving en nhanced levels of service at no additio onal cost to FI ITEC” Tim Isaa acs, Genera Manager FITEC al r.  Can you ensure me of your financial viability? v Greg is o one of those rare inndividuals who is pr repared to back his phone o systems a and cost saving stra s ategies to the bill an beyond in the unlikely nd d... event that his phone system fa he will replace it. And if his proposed phone e ails . s d bill saving (without changing your telco don't meet his wr gs o) ritten indica ations - he'll refund three tim the diffe d mes ference. When ask ked why he offers su uch a rare and pow e werful guar rantee, Gre said eg "After 17 years in business I 've learne that hap b ed ppy custommers who repeat purchase and give referrals a my mo valuable asset. S I look after my r are ost e So a customers very well. I'll back myself to provide the best val ue solution every s time and I'm prepare to put m money where my mouth is!" ed my w m – Mini REP PORT “Gu uarantee” © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 11 All Rig u 5 ights reserve ed  
  • 12. How can I improve my staff efficiency and busi e y iness effic ciency? Take Control of Wo orkday Inteerruptionss Next time you spend the who le day at your desk but feel a though you got d y as y nothing do one, don't worry, you not alo w u're one. Interru uptions con nsume 28 percent of a typica knowled worker day, ac al dge r's ccording to New York o k-based re esearch and advis sory firm, Basex. Th translates to an approxima cost of $588 hat ate o billion in th United States alon according to the company. he S ne, c “Greg also freely advised, without favou on soluti w ur, ions which were outsid his comm de mercial reallm”. Tim Is saacs, Ge eneral Man nager. FIT TEC – Mini REP PORT “Tak control of weekda interrupt ke ay tions”  How can “Mobility” benefit m busine my ess? 20 - 43 % PRODUCT TIVITY IM PROVEME ENT Teleworkin has pro ng ovided com mpanies th world over with b saving on real he big estate and accommodation co d osts. In fac the Sen ct nsis Busine Index Report ess 2007 state that "Teleworkers have proven to be be es etween 20 and 43% more 0% % productive e". “Mobile Un nified Com mmunicatio deman is growin at a rap pace, by 30% ons nd ng pid b annually. T key dr The rivers are p productivity gains thr y rough pres sence and contact availability and call y, ling cost re reductions. Mobile devices are becoming more e capable a and less expensive, and by 2013 comp e 2 panies willl purchase more e mobile dev vices than fixed deskktop device es.” — Forrest Group ter © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 12 All Rig u 5 ights reserve ed  
  • 13. … The da commu to work is stressing out Au aily ute k ustralian w workers mo than ore ever and t technology is badly needed to improve things, ac y o ccording to a new o study… te echnologica solution include introducing greater flexibility to work al ns t f from home (35%)… e The IBM s study also shows tha our relia at ance on ca for com ars mmuting severely s impacts th nation’s health and stress lev he d vels. 41% of drivers b believe tha traffic at has negatively affe ected their health, and 39% believe iit has neg r gatively affected th perfor heir rmance at work or school/university. Sy t ydney commmuters are worst off, with 50% of dr 5 rivers in th city ex hat xperiencing negative health g e effects, w whilst the least affec cted are in Adelaide (28%) a n e and Perth (28%). A Among those who believe th traffic has negat hat tively affeccted their health, increased stress (77%) and an nger (52%) are the pr ) rimary sym mptoms… Surprisingly, Brisban is the m ne most stress Austra sed opping the nation alian city, to e with 90% of its res w cing increased stres due to roadway traffic, sidents fac ss o followed b Adelaid (81%), Melbourne (78%), Sydney (7 f by de 74%) and Perth, w which has the least number of stressed commuters (73%)… n c s Concluding Hawkins said: “W commis g s We ssioned this study to understa o and the realities of daily trav that co f vel ommuters face and what altern f w natives - such as s carpooling public tr g, ransportatiion, and working fro home – might improve w om their commmute. – Mini REP PORT “5 Reasons w every business owner must understan R why b t nd Unified Co ommunicat tions”  your history with ot her customers like me? What is y Developing happy cu g ustomers w repea purchase and refer others ha been who at e r as a business success principle w s we’ve used for decad now. This is not rocket d des science, I know, bu I am co ut onsistently surprised at the nu umber of genuine g business o owners who’ve been lead up th garden path by an inexperienced or he p n unscrupulo telephone system vendor. ous m Think of it this way… would yo trust the recommendation o your GP if they … ou of P w wrote the script as soon as you sat down before they took tim and s s t y me considerattion to diag gnose you ailment? Of course not! Liste researc then en, ch, recommen is the approach I like to use when it comes t our cus nd a u to stomers business ttelephone system. s Here’s wha some of my happy clients ha said. at f y ave © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 13 All Rig u 5 ights reserve ed  
  • 14. “Normall a sales pe ly erson will te you anyt ell thing to mak a ke sale… he ddelivered on his promises. Greg is good at ke n s eeping an eye out for ways to reduce costs… we ha saved ab t o ave bout $900 a moonth since th new phon system w installed he ne was d.” Ro Tait, CEO. Ballina Toyota oss C a “…we hav virtually halved the monthly cos of calls to ve st o ones… His advice prov to be fin mobile pho ved nancially so ound, and we ar very happ with Greg thoroug attention to re py g’s gh detail” Darryl Di ickson, Ch Finan hief ncial Office Beaude er. esert Toyota “While the financial b e benefits are great, e the thing that impress me most was t sed t the way Greg respond to my ca ded alls …The Follow up serv was exc vice cellent” Peter Rushmore, P Practice Manager. Terrace Eye Centr re. © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 14 All Rig u 5 ights reserve ed  
  • 15. How can I eliminat phone t te tag? Mary trave to New Zealand for a holid break. John is le to com els w day . eft mplete a very impor rtant subm mission and present to their largest client i n just a few days. d o w John must discuss the submi ssion with Mary in detail prior to presentation. h d r John & Ma become very frus ary e strated with emails an telephon tag… h nd ne W What happens Next t? Mary arriv ves in Au uckland an is inun nd ndated with emails and voic mail ce messages on her mobile. John has also wasted so s n o ome of his time. How s wever if Mary was using a Unified Com U mmunications system results could hav been m, ve different. wer The Answ Unified Coommunicat tions (UC) features allow Mary to turn a ny telepho into a y one their work extension and opera seamle ate essly from any locatio a on. It also pro ovides John with Ma ary’s prese ence and availability, saving tim and a , me wasted communicati w ions. Some of th features are Insta Messag he ant ging, Real time prese ence Infor rmation, Single num mber conta Video Conferenc act, cing, call control, sp c peech recoognition, unified me essaging, voice mail, and email, SMS, Fax and Mob v bility. – Mini REP PORT “Fiv reasons why every CEO mus understa Unified ve s y st and d Communic cations” & “Don’t buy a VoIP Ph y hone Syste before you read this” em t  ALLY need all of the telepho lines on my acc Do I REA d ese one count? Y You may never nee to pay l ed line rental again! I’ve found that ma d any Austra alian busin nesses are still payying “line rental” charges on their pho bill eve though they qualify for a se one en ervice that has no line rental charges. You see m most busin nesses whi are loc ich cated within CBD, metro or mmajor regioonal locatio actually qualify fo phone liines with free line ons or f rental. Whhat’s the ca atch? Ther is a catc in fact a couple of them. To qualify re ch, f o f free line rental: for • You business must be located within a metropolitan a ur s area. • You must hav a genuin busines with an ABN (we d not prov u ve ne ss A do vide services to residentia custome o al ers). - Mini REP PORT – “N Never Again n” © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 15 All Rig u 5 ights reserve ed  
  • 16. Why doesn’t my Te elco show me how to slash my costs l w m like The Telephone Guy can e n? Hig Commissions inf gh mendations made by Telco Account fluence th recomm he s y A Executives This removes the benef of ‘indep s fit pendent’ ad dvice that is best for your busin ness On again y get the great spie nce you e el… “Evverything is on easy to read Billl… You will save up to 16%... We’ll supp you s w port – ju call 180 ??? ??? One Ea monthly paymen ust 00 ?... asy nt.” But here are t FACTS The Telco Accoun Manager t the S. nt r;  Often d hich “Mate” he’ll get to sell you the teleph one system decides wh ” t m purely based upo the “Ma tes” closing ratio (ie; the likeliho of the Telco on ood Accoun exec get nt tting their f free comm mission).  Is heav influenced Not to discuss your Best available op vily o ptions allow wing you to make an in nformed de ecision.  Receiv high co ves ommissions on long term contra s t acts Bundl ed with Teleph hone Equip pment Hard dware. Queestionable integrity.  Support = Call a Help Desk wait in th queue, speak with a low qua k, he s h alified call cen operat get pa ssed aroun from op ntre tor, nd perator to o operator (s sound familiar?) And all you want is to speak with the people wh o installed the k system but you have to go through th other process firs Sounds Hard – m, h o his st. Becaus it is hard. se – Full REP PORT “9 se ecrets the Telcos don want yo to know n’t ou w”  xplain VoI to me in layman’s language Please ex IP n s V VoIP - Wh is it? hat V VoIP mean Voice over Interne Protocol not Voice over the Internet. ns o et l, e Still confu used abou what Vo is? ut oIP V VoIP is te ermed very loosely t y today. VoIP is often confused with “Lo Cost n d ow Calls” and “Telephon System Let me explain, VoIP best describes “Voice d ne ms”. e s over a dat network” whereas IP Telephony or Unified comm ta ” munications refers s to the Soft tware Applications an Hardwa of an IP phone sy nd are P ystem. © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 16 All Rig u 5 ights reserve ed  
  • 17. V VoIP - Low Cost Ca w alls V Voice over Internet Protocol (V P VoIP) conv verts voice calls to p e packets tha travel at over data networks. In this wa a singl robust network ca carry all of an ay, le, an a on’s data and voice t organizatio a traffic in a converged system. c V VoIP involves trade- -offs surrou unding factors such as cost, fle a exibility, reliability, and user e expectation but evi dence con ns, ntinues to mount that improvem m t ments in technology are tilting such eva luations in favour of VoIP.at is IP Teleph y g hony? IP (Interne protocol) telephony is a Telep et ) y phone Sysstem hardw ware and software that suppo telepho calls o your co orts one on omputer ne etwork. In tthe office you will y see that yyour telephone can nnow plug in the sam cable a your co nto me as omputer bringing bo devices and their full potential closer together. oth r – REPORT “Don’t bu a VoIP s T uy system un you read this repo ntil d ort”  What are the Adva e antages of my staff working from home only 2 da f w e ays per week?? NO COST NET WAG INCRE T GE EASE Teleworkin has provided a 'no ng o-cost' net wage increase for em mployees who save thous sands on reduced tra r uced trave time. avel costs and benefit from redu el By working from hom just 2 d ays per we g me eek, emplo oyees can… …  save an av s verage of $ 000 per year on petrol, park $3, r king and ve ehicle upkeep u  save an av s verage of 2 weeks co ommute tim me – Mini REP PORT “5 Reasons w every business owner must understan R why b t nd Unified Co ommunicat tions.”  How can I do Low cost video conferencing? o Have you ever seen a grown man cry? n ? Well I nea did the other day Let me explain. I was spea arly e y! aking with a client recently w who was complainin about having to constantly travel between c ng h y b Melbourne and Syd e dney for b usiness meetings. Sometimes these meetings m S s m w would last for only ha an hour but he wo alf r ould waste a whole d travelin back e day ng and forth because the meetin ngs involv ved severa people a travelin from al all ng different lo ocations. – Mini REP PORT “Have you eve seen a grown man cry”? er g n © Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 17 All Rig u 5 ights reserve ed