Stefania Sini on "Smart mobility awareness in the urban context"

1. INPUT 2012
Seventh International Conference on Informatics and Urban and Regional Planning
SS - Smart People in Smart Cities
Smart mobility awareness in the urban context
by Stefania Sini
PhD Candidate
School of Civil Engineering and Architecture
University of Cagliari
E1: stefaniasini@unica.it
E2: sini.stefania@gmail.com

2. mobility has a great impact in the economy of the city; transport systems consequently represent not only the
infrastructure thanks by all places are completely integrated in the world networks, but also an intermediate in the
enhancement of prosperity
(European Commission, 2011)
mobility is then very important because it shapes the access to different opportunities, creating inclusion or
exclusion to urban dynamic depending on the “capacity of mobility” that each individual may gain
(Borlini et al., 2011; Kauffman et al., 2004)
a smart space is a physical space rich in devices and services that is capable of interacting with people
(users) and orchestrates the use of integrated physical and computing environment to bring tangible benefits to
people in support of their tasks
(Ghamri-Doudane et al., 2004)
city users improve their context-knowledge, becoming aware of the surronding urban landscape and
proactively reacting to urban transformation processes

3. Tab. 1- Main mode of transport; Base: all respondents, % EU27 Tab. 3- Single ticketing covering all means of transport; Base: all respondent, % EU27
Demographical % Public % Demographical
% Car % Walking % Cycling % Other % Yes, definitely % Yes, maybe % No
segments transport Motorbike segments
EU27 52,9 21,8 12,6 7,4 2,1 1,4 EU27 50,1 20,8 24,5
GENDER GENDER
Male 58,9 18,1 8,7 7,4 3,7 1,7 Male 48,1 21,3 26,3
Female 47,3 25,3 16,2 7,4 0,6 1,1 Female 51,9 20,3 22,9
AGE AGE
15 -24 32,9 41 10,8 8,1 5,1 1,5 15 -24 61,8 20,3 15
25 - 39 60,8 18,7 10 6,6 2,5 1 25 - 39 49,2 22,9 25,3
40 - 54 63,5 15,4 9,8 7,6 2,1 1,1 40 - 54 47,4 22,2 26,7
55 + 47 21,5 17,2 7,6 0,6 1,8 55 + 48,4 18,3 26,1
Tab. 2 - Replacing existing car charges with new charging scheme; Tab. 4- Ideas to encourage car users to combine different modes of transport.
Base: all respondents% EU27 Base: those who use a car as a main mode of transport; % of "Would encourage", EU27
Demographical % Disagree Easy transfer from Better (online)
% Disagree % Agree % Agree strongly Demographical Possibility to buy Attractive
segments strongly one transport mode informationon
segments tickets online terminals
to another schedules
EU27 12,5 17,8 33,9 16,3 EU27 38,4 65,1 46,5 51,6
GENDER GENDER
Male 15,2 18,3 35,1 18,3 Male 4,2 64,3 46 51,1
Female 10,1 17,4 32,7 14,5 Female 36,2 66,2 47,1 52,2
AGE AGE
15 -24 10,2 21,9 36,7 12,3 15 -24 45,1 67 48,6 63,5
25 - 39 13,7 19,2 37,1 17 25 - 39 46,3 69,7 49,5 56,3
40 - 54 15,4 19,5 34,7 16,3 40 - 54 38 64,9 43,4 52,5
55 + 10,3 14,1 30,3 17,7 55 + 30,3 61,1 46,9 43,3
European Commission - Directorate General Mobility and Transport (2010)
Future of Transport - Analytical report
Gallup Organization
smart demographical segments:
female 15-24 (single ticketing, better on-line information)
female 25-39 (easy transfer; attractive terminals; possibility to buy ticket on-line)
male 25-39 (new charging schemes; single ticketing)
male +55 (new charging schemes)

4. Spatial distribution of smart
demographical segments:
density
San Benedetto San Benedetto
676 ab/Km2 1938 ab/Km2
San Benedetto
Marina 2875 ab/Km2
1818 ab/Km2

5. Barracca Manna Spatial distribution of smart
0,08 ab/Km2 demographical segments:
local incidence
Nuovo Borgo Sant’Elia
0,04 ab/Km2
Mulinu Becciu
0,14ab/Km2
Borgo Sant’Elia
0,10 ab/Km2

6. Spatial distribution of smart
demographical segments:
Is Mirrionis Is Mirrionis
0,002 ab/Km2 0,006 ab/Km2 city incidence
Is Mirrionis Is Mirrionis
0,006 ab/Km2 0,009 ab/Km2

7. Tab. 1- Scheme of the results. Tab. 1- Summary of the results
Barracca Manna
Mulinu Becciu
Borgo Sant'Elia
San Benedetto
Neighbourhood Spatial Demographical
Nuovo Borgo
Is Mirrionis
Sant'Elia
organization segments Mobility Policy
Marina
Suggested mobility policies which may be more effective
Attractive terminals in the ability to turn the city mobility in a smart one
high local
Barracca Manna F 25-39 Easy transfer from one transport mode to
incidence
another
Replacing existing car charges with new
high local charging schemes Replacing existing car charges with new charging schemes
Borgo Sant'Elia M 25-39
incidence
Single ticketing covering all means of transport Single ticketing covering all means of transport
Replacing existing car charges with new Possibility to buy tickets online
charging schemes
Easy transfer from one transport mode to another
Single ticketing covering all means of transport
F 15-24
high city F 25-39 Possibility to buy tickets online Attractive terminals
Is Mirrionis
incidence M 25-39 Easy transfer from one transport mode to Better (online) information on schedules
M +55 another
Attractive terminals
Better (online) informationon schedules
Replacing existing car charges with new
Marina high density M 25-39 charging schemes
Single ticketing covering all means of transport
high local
Mulinu Becciu
incidence
M +55 Replacing existing car charges with new
charging schemes Mulinu Becciu Barracca Manna
Nuovo Borgo high local Single ticketing covering all means of transport
F 15-24
Sant'Elia incidence
Better (online) informationon schedules
Replacing existing car charges with new
charging schemes
Is Mirrionis
Single ticketing covering all means of transport
F 15-24
F 25-39 Possibility to buy tickets online
San Benedetto high density
M 25-39 Easy transfer from one transport mode to
M +55 another
Attractive terminals
Better (online) informationon schedules San Bendetto
Marina
Nuovo Borgo Borgo Sant’Elia
Sant’Elia