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Google+ hangout with ING CEO NL Nick Jue_Digital Communication Awards 2014 Berlin

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Berlin - September 19th 2014 - The Google Hangout with ING CEO NL Nick Jue, that was organised in September 2013, is nominated for a Digital Communication Award. This is de presentation on the Google Hangout Case, that has been presented to the jury of the Digital Communication Awards 2014 in Berlin.

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Google+ hangout with ING CEO NL Nick Jue_Digital Communication Awards 2014 Berlin

  1. 1. ING Netherlands Google+ Hangout On Air with CEO Nick Jue Digital communication creating customer engagement Jeroen Baardemans, Senior Advisor External Communications ING NL @JeroenBaard 19.09.2014 | Berlin | Digital Communication Awards 2014
  2. 2. Number of customers 8,1 million private customers and 600.000 business customers Number of employees 24,689 employees Part of ING Group Based in Amsterdam ING Netherlands keyfacts 2 | 19.09.2014 | Digital Communication Awards 2014
  3. 3. 3 | 19.09.2014 | Digital Communication Awards 2014
  4. 4. Digital communication to enhance customer engagement and transparency Innovation: Enhancing ING’s social profile and next step in online dialogue Digital communication creating customer engagement 4 | 19.09.2014 | Digital Communication Awards 2014
  5. 5. 5 | 19.09.2014 | Digital Communication Awards 2014
  6. 6. 1 Customer engagement 2 Reputation 3 Reach 4 Internal proud By introducing a new way of online communication we reinforced customer engagement by enabling our customers to have an easy accessible, real-time dialogue with our CEO A positive contribution to the reputation of the brand and our CEO by adopting this new and innovative way of communicating Around 1.000 live views, over 3.000 views on the video compilations on Youtube afterwards and a broad coverage in expert media Creating an internal proud:  The CEO is entering a live and open discussion on social media  Great teamwork: in only 4 weeks this huge project has been realised Impact external and internal 6 | 19.09.2014 | Digital Communication Awards 2014
  7. 7. Impact external and internal 54% 8% 38% 7 | 19.09.2014 | Digital Communication Awards 2014
  8. 8. Nick Jue´s thoughts on the ING Google Hangout 8 | 19.09.2014 | Digital Communication Awards 2014
  9. 9. This activity is unique in four ways…. First CEO in the Netherlands to have a live online dialogue (Hangout on air) with customers and non-customers The Hangout was an initiative and developed by ING employees. No creative agency involved Low development costs (EUR 10.000) and fast time to market (< 1 months) Positive external impact on ING’s reputation: positive social media, huge customer satisfaction and engagement, media coverage 1 2 3 4 9 | 19.09.2014 | Digital Communication Awards 2014
  10. 10. Link to the compilation www.youtube.com/ingnl Presentation www.slideshare.net/ingnl Jeroen Baardemans Senior Advisor External Communications ING NL Jeroen.Baardemans@ing.com @JeroenBaard 10 | 19.09.2014 | Digital Communication Awards 2014

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