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Robert Michael Murray - The Power of Data

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INBOUND 2015

Publicada em: Marketing
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Robert Michael Murray - The Power of Data

  1. 1. INBOUND15 The Power of Data, the Importance of Moments and the Future of Storytelling
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  3. 3. 1 // Introduction 2 // Power of data 3 // Importance of moments 4 // Future of storytelling 5 // Bringing it all together 5 // Questions
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  11. 11. INBOUND15 Power of data
  12. 12. INBOUND15 “Data! Data! Data! I can’t make bricks without clay!” — Sir Arthur Conan Doyle
  13. 13. INBOUND15 • Logistics and payment • Knowledge share • Information access • Customer service • Access control • Vital signs monitoring • Chronic disease management • Brain / eye movement • Physiological monitoring • Weight / energy monitoring • Gait and posture corrections • Sport performance • Fitness monitoring • Navigation / tracking • Data / media access • Reactive response • Proximity awareness • and much more …. Types / uses of data
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  22. 22. INBOUND15 Importance of moments
  23. 23. INBOUND15 “Life isn’t a matter of milestones, but of moments.”—Rose Kennedy
  24. 24. INBOUND15 • An accident is an unexpected event that changes one or more lives. It most affects a focal character, and the driving force of the incident is beyond that person’s control. • A discovery is a passage from ignorance to knowledge. It causes a change that arouses a person’s feelings and stimulates a change in attitude. • A decision is a commitment to take action. Jean Paul Sartre says we are the sum of our decisions, our choices. Decisions are of two sorts, expedient or ethical. • A deed means actually doing something. A character carries out a decision by taking action. Cinematic moments A genuinely useful cinematic moment always drives the action forward, increases the tension, or penetrates characters more deeply.
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  28. 28. #INBOUND15 This transparent color box is a useful option for some larger images.
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  30. 30. INBOUND15 Future of storytelling
  31. 31. INBOUND15 “In the end, storytelling comes down to two things: connection and engagement.” — Ryan Mathews
  32. 32. INBOUND15 • Explains origins • Define individual and group identity • Communicate tradition and delineate taboo • Simplify and provide perspective; reduce complex problems to a series of easily digested principles • Illustrate the natural order of things • Concisely communicate complex history • Communicate moral and ethical positions and the transference and preservation of values • Illustrate relationships, to and with, authority • Describe appropriate responses to life or model behaviors • Define reward and detail the paths to salvation and damnation The power of storytelling
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  38. 38. INBOUND15 Bringing it all together
  39. 39. INBOUND15 “I think the next generation of entertainment is experiential, where people go out of the house and go and get a unique experience.” — Mark Cuban
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  49. 49. 1 // Pay attention to the action, activities, and behaviors or your community--data shows patterns, patterns provide insights 2 // Insights illuminate moments of opportunity to provide the right types of engagement in the right ways to your community 3 // Enabling moments empowers the ability of your community to share stories which foster connections and engagement 4 // Delivering relevant, memorable experiences will enable brands to create greater value by enabling their community to create value Key takeaways
  50. 50. INBOUND15 Thank you! Robert Michael Murray twitter.com/rmmageddon facebook.com/robertmichaelmurray linkedin.com/in/robertmichaelmurray robertmichaelmurray.com / matchfire.co

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