Christopher Penn - Measuring PR in the 21st Century

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INBOUND

INBOUND 2015

Marketing

INBOUND15
Measuring PR in the 21st
Century
What actually works, what you should
stop doing immediately
Christopher S. Penn
Vice President, Marketing Technology,
SHIFT Communications

INBOUND15
WhereCanIGetTheSlides.com
100% Discount Code: inbound15

The Problem: Measuring the Top of the Funnel
Past Ineffective Solutions
What You Can Do Today

INBOUND15
The Problem
Audience
Prospects
MQLs
SQLs
Sales Opps
Closed Won
Deals
Customers

INBOUND15
Christopher Penn
@shiftcomm
Shiftcomm.com
@cspenn
cspenn.com

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