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Indonesia Media Monitoring Center (IMMC)

IMMC is an Indonesian media monitoring center that tracks coverage patterns in mass media. It provides regular media monitoring reports and consultations to help clients understand media perceptions, public responses, and develop effective communication strategies. IMMC monitors coverage of individuals, institutions, corporations, and issues. For individuals, it maps tone and analyzes quotes; for institutions, it measures effectiveness of policies; for corporations, it compares brand images; and for issues, it charts discussion dynamics. IMMC works with media partners across Indonesia and offers regular or temporary monitoring programs.

Business News & Politics

Indonesia Media Monitoring Centre (IMMC)
is a study center for development
of coverage pattern in various
mass media in Indonesia.

• Your position transformation:
 from

media
SUBJECT

OBJECTS

↷

media

• Understanding the dynamics in RECORDING & MAPPING for
media coverage to serve as your

VISION

&

STRATEGY

communication - public information, based on information technology.

Concept
Media monitoring
will answer

• How the media perceives your, your company or your institution in
their coverage?

• How do the public respond?
• How to respond proportionally and accurately?

IMMC’s segment:
•Personal
•Institution
•Corporate
•Thematic & Issue

Personal Monitoring:
TOP 5 ISSUES ABOUT ANAS
URBANINGRUM
250

234

200

Monitoring,
measuring and
mapping every
coverage in media
about a certain
figure.

150
116

100
74

50

38
28

0
Wisma Atlet Pergantian Politik Uang Hambalang Anas vs SBY
Anas

Tone for Instance Quotes
Dahlan Iskan

Mapping public
responses and
expectations for a
related figure.

Negatif

Pengamat/Akademisi

Netral

Partai Politik
BUMN/ Pemerintah

Positif

0

5

10

15

20

25

Institutional Monitoring
Measure, analyze and mapping every
institution coverage in national media.

Drug Prevention Institute
150
100
50
0

Pemerintah

BNN

Polisi

Akademik

Swasta

LSM

* Most of the drug prevention efforts were done by the government, not the BNN nor the Police

Read, measure and mapping media and public
responses to the policy implemented by an
institution as a base to see the effectiveness
and making evaluation.

Positive
&
Negative
2%

Neutral
69%

Positive
24%

Negative

5%

Kemenkokesra’s
performances are reported
as quite good and in
accordance with it’s duties
and authorities. Although,
there is still a need to pay
attention to the negative
coverage.

Corporate Monitoring
COVERAGE ABOUT 4 BIGGEST
FLIGHT INDUSTRY IN
INDONESIA
Sriwijaya
18%

Lion Air
28%

Air Asia
22%

N=180

Garuda
32%

Mapping news for each
corporation

NEW AIRPLANE PURCHASE
45
40
35
30
25
20
15
10
5
0

Measuring image
building undertaken by
every corporations.

Lion Air

Garuda

Air Asia

Sriwijaya

The most widely reported corporation in new
airplane purchase is Garuda compared to other
corporations. That’s why Garuda always pay
attention to its’ fleets rejuvenation.

Thematic & Issue Monitoring
Tobacco Issues Distribution

Mapping
coverage for
specific
configuration
themes or
issues.

Tone in Government Policy about
Drugs
90
80
70
60
Positif

50

Netral
40

Negatif

30
20
10
0

Positif

Netral

Negatif

Observing response
from public or a
certain party, for
evaluation
material.

The Dynamics of Labor Issues
250
200

1
2

150
100

3

50
0

1. At January 2012 regarding demonstration by labors
from Bekasi and Tangerang about demands for UMK
by blockading the highway.
2. In February and March 2012, the labors held yet
another demonstration against fuel price hike.
3. In April 2012, issues that arises the most are issues
about May Day and issues about protection laws for
migrant workers.

Reading the motion
of dynamics
movement issues

IMMC’s Network
IMMC has network for media partners in various regions
in Indonesia. Whether it is for publicity strategy benefit,
communications or provision of data content.

Types of Cooperation
IMMC offers two types for
cooperation:
– Regular Monitoring
– Temporary Monitoring
Monitoring Period:
•
•
•
•

Regular 6 months
Regular 12 months
Regular 18 months
Regular 24 months

Service :
Regular Cooperation
•Media monitoring report: daily, weekly and
monthly.
•Consultation and vision & responsive
communication strategy.

Temporary Cooperation
•Media monitoring report
•Consultation and vision & responsive
communication strategy.

• Hard copy and soft copy
• Presentation

Please contact us for further information about
benefits from IMMC’s media monitoring for
you.

redaksi.immc@gmail.com
@immcnews
www.immcnews.com

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Pemberitaan isu penyadapan terhadap Jokowi meningkat secara tajam pada tanggal 21 Februari 2014 atau sehari setelah isu tersebut pertama kali disampaikan oleh Sekjen PDIP Tjahjo Kumolo. Peningkatan pemberitaan terhadap isu penyadapan ini disebabkan banyaknya pihak yang menanggapi isu tersebut mulai dari kalangan partai politik hingga pengamat dan akademisi. Terlebih, media begitu aktif mengawal isu tersebut yang terlihat dari besarnya pemberitaan media selama periode monitoring dilakukan. Media yang cukup aktif memberitakan isu penyadapan terhadap Jokowi adalah Detik.com (30 %), Merdeka.com (21 %) dan Kompas.com (19 %).

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MEDIA MONITORING ON NINE ONLINE MEDIA PERIOD: 10 NOVEMBER – 10 DECEMBER 2012 The Incumbent still dominate the coverage by using their power and position in politics. By using their position in politics as a mean to socialize him/herself will cause a complicated matter in differentiate their current responsibilities and their responsibilities in the campaign. On the other hand, this could also ease political rival to bring this matter to the election supervisor.

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Looks like, controversy about restrictions on fuel subsidy and conversion from fuel to gas has become a door opener for the government to support the establishment of other options, namely to raise fuel’s price. After much consideration, the government divided to raise the fuel price as of 1st April 2012. Various responses (supportive or rejection) appeared. Meanwhile, in many areas, cases of shortage and stockpiling fuel became common case. Marketplace also reacted. Prices, especially basic needs were slowly rising. In the midst of this situation, the government gives ‘the winds of heaven’ with bundle package of compensation through BLTS (Bantuan Langsung Tunai Sementara) and other schemes for the affected people. Except Partai Demokrat (PD), other political parties see this effort as a political campaign that only benefited both Susilo Bambang Yudhoyono and PD. Research through media monitoring will capture the dynamics of the coverage about fuel price hike issues, tone of the coverage as well as those who actively speak in terms of fuels.

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Immc's company profile

1. IMMC’s COMPANY PROFILE

2. What is IMMC ?

3. Indonesia Media Monitoring Centre (IMMC) is a study center for development of coverage pattern in various mass media in Indonesia.

4. What’s the BENEFIT of IMMC for you?

5. • Your position transformation:  from media SUBJECT OBJECTS ↷ media • Understanding the dynamics in RECORDING & MAPPING for media coverage to serve as your VISION & STRATEGY communication - public information, based on information technology.

6. Concept Media monitoring will answer • How the media perceives your, your company or your institution in their coverage? • How do the public respond? • How to respond proportionally and accurately?

7. IMMC’s segment: •Personal •Institution •Corporate •Thematic & Issue

8. Personal Monitoring: TOP 5 ISSUES ABOUT ANAS URBANINGRUM 250 234 200 Monitoring, measuring and mapping every coverage in media about a certain figure. 150 116 100 74 50 38 28 0 Wisma Atlet Pergantian Politik Uang Hambalang Anas vs SBY Anas

9. Tone for Instance Quotes Dahlan Iskan Mapping public responses and expectations for a related figure. Negatif Pengamat/Akademisi Netral Partai Politik BUMN/ Pemerintah Positif 0 5 10 15 20 25

10. Institutional Monitoring Measure, analyze and mapping every institution coverage in national media. Drug Prevention Institute 150 100 50 0 Pemerintah BNN Polisi Akademik Swasta LSM * Most of the drug prevention efforts were done by the government, not the BNN nor the Police

11. Read, measure and mapping media and public responses to the policy implemented by an institution as a base to see the effectiveness and making evaluation. Positive & Negative 2% Neutral 69% Positive 24% Negative 5% Kemenkokesra’s performances are reported as quite good and in accordance with it’s duties and authorities. Although, there is still a need to pay attention to the negative coverage.

12. Corporate Monitoring COVERAGE ABOUT 4 BIGGEST FLIGHT INDUSTRY IN INDONESIA Sriwijaya 18% Lion Air 28% Air Asia 22% N=180 Garuda 32% Mapping news for each corporation

13. NEW AIRPLANE PURCHASE 45 40 35 30 25 20 15 10 5 0 Measuring image building undertaken by every corporations. Lion Air Garuda Air Asia Sriwijaya The most widely reported corporation in new airplane purchase is Garuda compared to other corporations. That’s why Garuda always pay attention to its’ fleets rejuvenation.

14. Thematic & Issue Monitoring Tobacco Issues Distribution Mapping coverage for specific configuration themes or issues.

15. Tone in Government Policy about Drugs 90 80 70 60 Positif 50 Netral 40 Negatif 30 20 10 0 Positif Netral Negatif Observing response from public or a certain party, for evaluation material.

16. The Dynamics of Labor Issues 250 200 1 2 150 100 3 50 0 1. At January 2012 regarding demonstration by labors from Bekasi and Tangerang about demands for UMK by blockading the highway. 2. In February and March 2012, the labors held yet another demonstration against fuel price hike. 3. In April 2012, issues that arises the most are issues about May Day and issues about protection laws for migrant workers. Reading the motion of dynamics movement issues

17. IMMC’s Network IMMC has network for media partners in various regions in Indonesia. Whether it is for publicity strategy benefit, communications or provision of data content.

18. Types of Cooperation IMMC offers two types for cooperation: – Regular Monitoring – Temporary Monitoring Monitoring Period: • • • • Regular 6 months Regular 12 months Regular 18 months Regular 24 months

19. Service : Regular Cooperation •Media monitoring report: daily, weekly and monthly. •Consultation and vision & responsive communication strategy. Temporary Cooperation •Media monitoring report •Consultation and vision & responsive communication strategy.

20. • Hard copy and soft copy • Presentation

21. Please contact us for further information about benefits from IMMC’s media monitoring for you. redaksi.immc@gmail.com @immcnews www.immcnews.com

Immc's company profile

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