Facebook Garage / Open Graph Presentation

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IMA_School

Education Technology Self Improvement

Building on the Open Graph

Tuesday, 22 May 12

Your App
User’s Timeline

Newsfeed Ticker

Tuesday, 22 May 12

1. DEFINE YOUR ACTIONS AND OBJECTS

USER ACTION OBJECT

COOK RECIPE

Tuesday, 22 May 12

1. DEFINE YOUR ACTIONS AND OBJECTS

Tuesday, 22 May 12

2. DEFINE YOUR TIMELINE AGGREGATIONS

Tuesday, 22 May 12

3. MARKUP AND EXPOSE YOUR OBJECTS

Tuesday, 22 May 12

4. PUBLISH ACTIONS

curl -F 'access_token=<access_token>'
-F 'recipe=http://myapp.com/object_id'
'https://graph.facebook.com/me/myapp:action'

Tuesday, 22 May 12

4. PUBLISH ACTIONS

curl -F 'access_token=<access_token>'
-F 'recipe=http://myapp.com/object_id'
'https://graph.facebook.com/me/myapp:action'

OBJECT URL
ACTION NAME

Tuesday, 22 May 12

Object References

COOK RECIPE
Cookies

Tuesday, 22 May 12

Object References
INGREDIENT

Chocolate

RECIPE INGREDIENT
COOK
Cookies Pecan

INGREDIENT

Egg

Tuesday, 22 May 12

Object References

READ ARTICLE

Tuesday, 22 May 12

Object References
AUTHOR
Mr Journalist

SECTION
READ ARTICLE
Business

TAGS
Credit Crunch

Tuesday, 22 May 12

Action References

COOK RECIPE
Cookies

Tuesday, 22 May 12

Action References

COOK RECIPE
Cookies

OCCATION

Birthday
Suchef

Tuesday, 22 May 12

Tagging Places

curl -F 'access_token=<access_token>'
-F 'recipe=http://myapp.com/object_id'
'place=360804836705’
'https://graph.facebook.com/me/appname:cook'

Tuesday, 22 May 12

Tagging Places

curl -F 'access_token=<access_token>'
-F 'recipe=http://myapp.com/object_id'
'place=360804836705’
'https://graph.facebook.com/me/appname:cook'

Place ID

Tuesday, 22 May 12

1. Social By Design
Social can’t just be added on at the end

Tuesday, 22 May 12

2. Build for the OpenGraph now
Opportunity to own your vertical

Tuesday, 22 May 12

3. Get your data right
Model your data
Add context through references
Create amazing Aggregations

Tuesday, 22 May 12

4. Build products which exist over time
Add to a user’s Identity
Distribution is tied to reputation
Think beyond ‘campaigns’

Tuesday, 22 May 12

5. Focus on Mobile
especially HTML5
Facebook Platform for Mobile

Tuesday, 22 May 12

The Open Graph

One API, More Distribution, More Trafﬁc

Tuesday, 22 May 12

The Open Graph
Ticker Stories
Simon Cross listened to
Poor Souls on Spotify

News Feed Stories
Simon Cross listened
Add to Timeline to songs on Spotify

Timeline Aggregations

One API, More Distribution, More Trafﬁc

Tuesday, 22 May 12

developers.facebook.com

Tuesday, 22 May 12

Next:

Insights
Translations

Tuesday, 22 May 12

Translating
Actions

Enable multiple
languages

Tuesday, 22 May 12

$Translating Objects <html> <head prefix="og: http://ogp.me/ns#"> <meta property="og:locale" content="en_GB" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="tr_RU" /> ... GET http://YOUR_OBJECT_URL?fb_locale=fr_FR GET http://YOUR_OBJECT_URL?fb_locale=de_DE GET http://YOUR_OBJECT_URL?fb_locale=tr_RU ... <meta property="og:title" content="{RUSSIAN_TITLE}" /> <meta property="og:description" content="{RUSSIAN_DESC}" /> ... Tuesday, 22 May 12$

(c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

Tuesday, 22 May 12

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Facebook Garage / Open Graph Presentation

1. Building on the Open Graph Tuesday, 22 May 12

2. Tuesday, 22 May 12

3. A Quick Tour Tuesday, 22 May 12

4. Your App Tuesday, 22 May 12

5. Your App Tuesday, 22 May 12

6. Your App Tuesday, 22 May 12

7. Your App User’s Timeline Newsfeed Ticker Tuesday, 22 May 12

8. 1. DEFINE YOUR ACTIONS AND OBJECTS USER ACTION OBJECT COOK RECIPE Tuesday, 22 May 12

9. 1. DEFINE YOUR ACTIONS AND OBJECTS Tuesday, 22 May 12

10. 2. DEFINE YOUR TIMELINE AGGREGATIONS Tuesday, 22 May 12

11. 2. DEFINE YOUR TIMELINE AGGREGATIONS Tuesday, 22 May 12

12. 3. MARKUP AND EXPOSE YOUR OBJECTS Tuesday, 22 May 12

13. 4. PUBLISH ACTIONS curl -F 'access_token=<access_token>' -F 'recipe=http://myapp.com/object_id' 'https://graph.facebook.com/me/myapp:action' Tuesday, 22 May 12

14. 4. PUBLISH ACTIONS curl -F 'access_token=<access_token>' -F 'recipe=http://myapp.com/object_id' 'https://graph.facebook.com/me/myapp:action' OBJECT URL ACTION NAME Tuesday, 22 May 12

15. Let’s Hack... Tuesday, 22 May 12

16. Object References COOK RECIPE Cookies Tuesday, 22 May 12

17. Object References INGREDIENT Chocolate RECIPE INGREDIENT COOK Cookies Pecan INGREDIENT Egg Tuesday, 22 May 12

18. Object References READ ARTICLE Tuesday, 22 May 12

19. Object References AUTHOR Mr Journalist SECTION READ ARTICLE Business TAGS Credit Crunch Tuesday, 22 May 12

20. Object References AUTHOR Mr Journalist SECTION READ ARTICLE Business TAGS Credit Crunch Tuesday, 22 May 12

21. Object References AUTHOR Mr Journalist SECTION READ ARTICLE Business TAGS Credit Crunch Tuesday, 22 May 12

22. Object References AUTHOR Mr Journalist SECTION READ ARTICLE Business TAGS Credit Crunch Tuesday, 22 May 12

23. Action References COOK RECIPE Cookies Tuesday, 22 May 12

24. Action References COOK RECIPE Cookies OCCATION Birthday Suchef Tuesday, 22 May 12

25. Tagging Places curl -F 'access_token=<access_token>' -F 'recipe=http://myapp.com/object_id' 'place=360804836705’ 'https://graph.facebook.com/me/appname:cook' Tuesday, 22 May 12

26. Tagging Places curl -F 'access_token=<access_token>' -F 'recipe=http://myapp.com/object_id' 'place=360804836705’ 'https://graph.facebook.com/me/appname:cook' Place ID Tuesday, 22 May 12

27. 1. Social By Design Social can’t just be added on at the end Tuesday, 22 May 12

28. 2. Build for the OpenGraph now Opportunity to own your vertical Tuesday, 22 May 12

29. 3. Get your data right Model your data Add context through references Create amazing Aggregations Tuesday, 22 May 12

30. 4. Build products which exist over time Add to a user’s Identity Distribution is tied to reputation Think beyond ‘campaigns’ Tuesday, 22 May 12

31. 5. Focus on Mobile especially HTML5 Facebook Platform for Mobile Tuesday, 22 May 12

32. The Open Graph One API, More Distribution, More Trafﬁc Tuesday, 22 May 12

33. The Open Graph Ticker Stories Simon Cross listened to Poor Souls on Spotify News Feed Stories Simon Cross listened Add to Timeline to songs on Spotify Timeline Aggregations One API, More Distribution, More Trafﬁc Tuesday, 22 May 12

34. developers.facebook.com Tuesday, 22 May 12

35. Next: Insights Translations Tuesday, 22 May 12

36. Open Graph Insights Tuesday, 22 May 12

37. Auth Insights Tuesday, 22 May 12

38. Auth Insights Tuesday, 22 May 12

39. Translations Tuesday, 22 May 12

40. Translating Actions Enable multiple languages Tuesday, 22 May 12

41. Translating Actions Enable multiple languages Tuesday, 22 May 12

42. Translating Objects Tuesday, 22 May 12

43. Translating Objects <html> <head prefix="og: http://ogp.me/ns#"> <meta property="og:locale" content="en_GB" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="tr_RU" /> ... Tuesday, 22 May 12

44. Translating Objects <html> <head prefix="og: http://ogp.me/ns#"> <meta property="og:locale" content="en_GB" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="tr_RU" /> ... GET http://YOUR_OBJECT_URL?fb_locale=fr_FR GET http://YOUR_OBJECT_URL?fb_locale=de_DE GET http://YOUR_OBJECT_URL?fb_locale=tr_RU Tuesday, 22 May 12

45. Translating Objects <html> <head prefix="og: http://ogp.me/ns#"> <meta property="og:locale" content="en_GB" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="tr_RU" /> ... GET http://YOUR_OBJECT_URL?fb_locale=fr_FR GET http://YOUR_OBJECT_URL?fb_locale=de_DE GET http://YOUR_OBJECT_URL?fb_locale=tr_RU ... <meta property="og:title" content="{RUSSIAN_TITLE}" /> <meta property="og:description" content="{RUSSIAN_DESC}" /> ... Tuesday, 22 May 12

Facebook Garage / Open Graph Presentation

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