Presented by Michael Victor at the “Webinar on ILRI Publications Guidelines for Boosting Uganda’s Investments in Livestock Development Project”, 14 April 2020

1. ILRI Communications and
Knowledge Management
Strategy
Michael Victor
Head of Communications
International Livestock Research Institute (ILRI)
14 April 2020
Better lives through livestock

2. ILRI strategic objectives
• Develop, test, adapt and promote science-
based practices that achieve better lives
through livestock.
• Provide compelling scientific evidence in ways
that persuade decision-makers—
• Work to increase capacity
CKM is central to support scientists to reach
outcomes – from research to design to getting to
outcomes. In addition, plays a central role in
contextualizing and advocating for livestock and
innovating for uptake.

3. Digitization
• developing capacity to advise and
support digitization of agriculture
and digital workplace
• Apps, new tools, user lead design,
etc.
Engagement & influencing
• Working with media
• Amplify and support researchers to
engage with media
• Engaging influential stakeholders
Strategic Communication
• Story-telling
• Strategic and intentional communications
• Coherent story lines and messages
Behaviour change Comms
• Increasing need to support behaviour
change initiatives related to food safety,
diseases and AMR
• Risk communication
Knowledge Capitalization
• Social learning to share knowledge
• Guides, good practice
• Focus on cross cutting topics – policy
engagement, smart apps, behaviour change
communications
Strategic response

5. Aim to
influence
Policymakers, strategists at
global, regional and national
levels
Financial investors (donors,
private sector companies,
foundations)
Champions/
livestock aware
• ILRI directors, including
the board of trustees and
Institutional Management
Committee
• ILRI scientists in programs
• ILRI funding, research and
implementing partners
• Livestock champions/
livestock ‘aware
individuals, groups,
networks and
organizations
• News media
• Academic/research
communities
• NGOs and professional
development communities
Indirect audiencesGeneral public
Farmers and farmer groups,
civil society
Internal audiences
Target audiences

6. ILRI Digital Ecosystem
Sharing
Interaacting
ILRNET 2.0 – based on Sharepoint
Program and project based Sharepoints
Yammer – ILRNET
Institutional conversations
MS Teams
Team and individual
conversations
Zoom
Webinars, virtual meetings
&
workshops
Sharepoint sites
Project, program and
initiatives
Digital signage Email
Wikis
Moving into sharepoint
Sales force
Contact and customer
relations
CG-space
Institutional document repository
Slideshare
Posters and presentations
Flickr
Photos
Youtube
Multi-media
ILRI.org
Program and project sites
Staff
Corprorate
Blog and stories
Facebook
Linkedin
Twitter
Other social media
channels
ILRI Publishing Tool
Approval for journal articles
Stopped using
In use
In development
Capturing
Pinterest

7. Improved web content
• Consolidated blog space and focus on
quality content —less reporting, more
analysis
 Long-form stories
 Editorial
 Analysis
 Opinion
 Podcast
 Video
 Multi-media stories
 Outcome stories
 Solution pieces
• Working with researchers to produce
stories

8. Freshening up the visual look and feel
Fresh take on science posters

9. Who to contact
• Publications – Tsion Issayas t.issayas@cgiar.org
• Putting publications onto repository/cg-space – Abenet Yabowork
<a.yabowork@cgiar.org>
• Blogging/writing – Paul Karaimu p.karaimu@cgiar.org /Annabel
Slater a.slater@cgiar.org
• Social media – Tsehay Gashaw – t.gashaw@cgiar.org
• Internal communicaitons -- Tsehay Gashaw – t.gashaw@cgiar.org

10. About 620 ILRI staff work in Africa and Asia to enhance incomes and livelihoods, improve food security, and reduce disease
and environmental degradation. Australian animal scientist and Nobel Prize laureate Peter Doherty serves as ILRI’s patron.
Organizations that fund ILRI through their contributions to CGIAR make ILRI’s work possible. Organizations that partner ILRI in
its mission make livestock research for development a reality.
www.ilri.orgThis presentation is licensed for use under the Creative Commons Attribution 4.0 International Licence.
THANK YOU