This is the followup presentation on mobile marketing. It provides a general overview of the many facets of mobile marketing and the growing use of the many marketing channels now available.
The presentation reviews some stats regarding the mobile marketplace and the benefits that the mobile platform provides business owners to attract and retain customers.
We also review some of the different marketing methods mobile offers -- QR Codes, SMS text messaging, mobile ready websites, mobile ads, social mobile location based services, and mobile apps. Some future topics are discussed like mobile payment platforms and augmented reality.
Originally presented by Edward Niu, founder and CEO of ILN Enterprises for the Asian Business Council of the San Leandro Chamber of Commerce on September 21, 2011.
3. What We’ll Cover Today...
Recap From Presentation #1
QR Codes, Text Messaging, Mobile Websites
Cover some “Advanced” Mobile
Marketing Topics & Techniques
Discuss the Future of Mobile
Q&A
4. Don’t Leave Home Without
91% of Americans have their cell phone within 3 feet
of themselves 24/7
5. Important Stats…
Population 6-7 billion
8,000,000,000
7,000,000,000
Cell phones over
6,000,000,000
5 billion
5,000,000,000 Wired Internet users –
4,000,000,000 less than 2 billion
3,000,000,000
80% of Americans
2,000,000,000
have cell phones
1,000,000,000
0
20% of US households
World Population Cell Phone Internet Users are mobile only
Subscriptions
Most of cell phone population has purchasing power!
6. What is Mobile Marketing?
Game Changer
New, Cool, Fun & Must Have
Not a Fad, New Paradigm
Augments Online Marketing
7. What is Mobile Marketing?
Mobile is the newest Mass Media
with the potential to become
the most influential mass media
of all time!
8. Mobile Marketing Benefits
Only media that is truly Personal
Consumer can be identified individually
Always on – 24/7
Constantly with the owner
Has built-in payment mechanisms
All can be done at moment of Intense Impulse!
9. What is Mobile Marketing?
NO SPAM Zone
NO unwanted
messages
10. Mobile Marketing Methods
QR Codes
SMS Text Marketing
Mobile-Ready Websites
Mobile Ads
Social Mobile Location-
Based Services
Mobile Apps
11. QR Codes
QR stands for Quick Response
First used to take inventory for subsidiary of Toyota
Type of 2D Barcode that embeds information in its
tiled pattern
When you scan it, it provides information:
• Website
• Video
• Contact information
• Image
• Coupon
• Map
13. Where To Make QR Codes
Goo.gl
Bit.ly
Beqrious.com
Delivr.com
qrcode.kaywa.com (personal use only)
For Trackable AND Changeable QR Codes…
14. Keep in Touch w/ Customers
Use SMS Text Messaging!
Keep in Contact with your Customers and Prospects
Send your
messages anywhere
they are
Know that they
receive and READ
your messages.
15. Text Message Vs. Email
90% of text messages
Not Always Opened are read within 3
minutes
Read rates of 15% or **Instant Response**
worse.
99% of all text messages
Overwhelmed InBox are read.
Texts can be scheduled
May Not Use on
Phone Messages Always Stored
on Phone
Spam Filter No Spam filters.
16. Mobile Coupons
[Widget Co]: Get your
[Widget Co]:
Get your
favorite product at
favorite
product at 20%
20% off. Show cashier
off. Show
cashier this
this msg. Code:
msg. Code:
FAV888. Reply
FAV888. Reply STOP to
STOP to end.
end.
Average redemption
rate is 20% regardless
of business type
Demo: Text “demo88” to 72727. Std Txt Msg Rates Apply.
17. Other SMS Services
Appointment Reminder
Use Shortcode &
Keyword Combo: Mobile Coupons
Surveys & Polls
Text DEMO88 to 72727 Autoresponder
Text Contests
Text 2 Screen
Loyalty Clubs
18. Mobile-Ready Websites
Microsoft stated that 53% of its
mobile searches have local intent.
Customers Ready to Buy NOW & Nearby
Many are on the move, they don’t want to
scroll, pinch, etc.
Google Places, Bing Business Center, Yahoo Local Pages
all mobile ready. Claim your pages at the very least!
19. Mobile-Ready Websites
Simplifies Your Website for
smaller screens of cell phones
Customers Searching For Local Business
Want:
1. Phone Number
2. Shop / Price Compare
3. Directions / Map
4. Email
5. Information about Company
20. Social Mobile GPS Services
Social Gaming of “Check-ins”
Location-Based Social Networks
Compete with Friends
Unlock Special Badges
Privacy Issues (GPS)
Get Special Deals from Businesses
22. Mobile Advertising
Advertise on Mobile Websites & Embedded
App Advertising
Uses Pay Per Tap Model like Google Adwords
Google Purchased AdMob
for $750M in 2010
Sept 30 – Google shifts mobile
ads more to Adwords/Adsense
Mobile Advertising: $1.6B last
year in US, to double this year
23. Mobile Advertising
Search on some popular sites with your
Smartphone to find banner ads:
Yahoo.com People.com
ESPN.com CNN.com
Admob closing in on 1 Trillion impressions
www.ilnenterprises.com/mobileads
27. Mobile Applications
Facebook Has a Great Mobile Version
Why Do They Need a Mobile App?
28. Mobile Applications
Produce Your Own
Mobile App
Provide Value to Users
Brand Your Business
Cost: $1500 and higher
Examples – Pizza restaurant quick order app
Travel agency – Itinerary reminder
Donation / Non-profit apps
Couponing apps
Simple – Screen saver or background image
32. Near Field Communications
Magic Wand Payment System
Swipe Your Phone to Pay
Examples – PayPass & Starbucks
Google Wallet launched Sept. 19, 2011
- Nexus S 4G on Sprint
- Citi Mastercard or Google Prepaid Card
- San Francisco & New York
37. Some Thoughts…
Marketing is more about being “Top of
Mind” and “Exbranding” Your Business
More Exposure Points
Multiple Platforms – Mobile &
Online
Use Your Imagination
Not confined to just a website
anymore
Ask How, not If
Combine Technologies
38. Action Plan
The mobile explosion is
happening right now!
There is MASSIVE
opportunity to use
mobile to attract and
grow your customer
base.
Choose one mobile marketing method
Implement a campaign using your method
Do It Before Your Competition Does
39. Q&A
Edward Niu
Text EDNIU to 72727
510-592-4351
eniu@ilnenterprises.com
Facebook.com/edniu
Notas do Editor
Cell phone will eventually replace wallet…and 91% of Americans keep theirs within 3 feet of themselves 24/7
3x the number of mobile devices than computers
Smartphones give us enhanced capabilities like web access, apps, enhanced SMS texting, camera, GPS
Mobile Ads – Banner Ads embedded in apps, or on websitesSocial Mobile Location based Services – Facebook Places, Foursquare, Gowalla, SCVNGRMobile Apps – Make your own software that people can download
http://www.youtube.com/watch?v=ZMYIrQ3Wy80
Text messaging through mobile phones is becoming the preferred way to reach customers.