32. 1. SYMPATHETIC PRICING
2. VIDEO VALETS
3. DELIVER (MORE THAN) THE GOODS
4. POLITENESS PAYS
5. BENEFICIAL INTELLIGENCE
6. POST-DEMOGRAPHIC
CONSUMERISM
ON TO THE TRENDS…
34. H a v a s ,
A p r i l 2 0 1 5
of consumers think
brands contribute
positively or
meaningfully
to their lives.
7
35. Consumers will love imaginative,
targeted discounts that relieve lifestyle
pain points, offer a helping hand in
difficult times, or support a shared
value.
SYMPATHETIC
PRICING
41. Often only one-on-one interactions with
customers will do. Consumers are
coming to expect instant, video-based
exchanges with brand reps when they
need them.
VIDEO VALETS
42. G a r t n e r ,
N o v e m b e r 2 0 1 4
of the global 500
companies and 5% of
midsize businesses will
use video chat by 2018.
20
52. F o r r e s t e r ,
F e b r u a r y 2 0 1 5
overall growth in
annual e-commerce
spending in the US by
2019.
75
53. Delivery startups are hot again and e-
commerce continues to grow.
But truly customer-centric brands –
established or new – will understand
that delivery is just the start.
DELIVER (MORE THAN)
THE GOODS
61. Beyond two-way ratings, smart brands
are realizing they can foster a better
customer experience for all involved by
rewarding good behavior - and even
punishing the impolite!
POLITENESS PAYS
68. People are excited by the AI of
tomorrow. But already, they will
embrace services that use data and
contextual understanding to make
intelligent decisions, automatically sort
daily tasks, and offer the right advice at
the right moment.
BENEFICIAL
INTELLIGENCE
69. FACEBOOK Facebook plans to prevent users
posting embarrassing photos
with help of AI
PROTECTION
70. E d e l m a n ,
A p r i l 2 0 1 5
of consumers say brands should
take a leading role in supporting
individual happiness.
65
71. PPLKPR App helps people manage their
social circle
MAKE US HAPPIER
76. “Women over 18 now represent
a larger proportion of gamers
than boys under 18.”
(ESA, August 2014)
ROLES
REVERSED
77. “List the 1,000 favorite
artists for 60-year-olds
and the 1,000 favorite
artists for 13-year-olds,
and there is a 40%
overlap.”
(Guardian, May 2014)
SILO
EXPLOSION
79. In a POST-DEMOGRAPHIC world,
consumption patterns are no longer
defined by ‘traditional’ demographic
segments such as age, gender, location,
income, family status and more.
DEMOGRAPHICS
ARE DEAD
81. Consumers are freer than ever before
to construct their lifestyles according to
their own ideals and tastes, with little
regard for tradition.
POST-DEMOGRAPHIC
CONSUMERISM
82. “There are 19-year-old guys who
watch 'Dance Moms', and there are
73-year-old women who are
watching 'Breaking Bad’.”
Todd Yellin, VP Product Innovation
March 2015
83. “It's not who they are in a
superficial sense – like gender, age,
or geography. It's not even what
they tell you. It's what they do.”
Todd Yellin, VP Product Innovation
March 2015
TASTE-LED TARGETING
91. THE CONSUMER TREND CANVAS!
Discover how to use the CTC to turn trends into innovations
- download it for free from here:
trendwatching.com/trends/consumertrendcanvas