O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Firebase Analytics - Tales from the Trenches

Mads Knutzon, Business Analyst Manager, FK Distribution
Firebase: The New Google Analytics

  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Firebase Analytics - Tales from the Trenches

  1. 1. TALES FROM THE TRENCHES IIH NORDIC FIREBASE EVENT TUESDAY 15th OCTOBER 2019
  2. 2. The Expert The Messenger Maja Mads
  3. 3. EXISTING CHALLENGES NOT ABLE TO COMPARE BEHAVIOUR ACROSS PLATFORMS NOT ABLE TO FOLLOW THE JOURNEY OF THE USER ACROSS PLATFORMS LACK OF INSIGHT IN ROI ACROSS PLATFORMS
  4. 4. WHAT WE HOPE TO ACHIEVE TO PERFORM INTELLIGENT DATADRIVEN MARKETING BETTER INSIGHTS INTO THE SYNERGIES ACROSS DIFFERENT CHANNELS A BETTER INSIGHT INTO MARKETING SPEND
  5. 5. AKA. THE MARKETING MACHINE TO CREATE A HIGHLY AGILE RAPID EXPERIMENTATION SANDBOX ENVIRONMENT
  6. 6. IMPLEMENTATION CHALLENGES INADEQUATE DOCUMENTATION BETA MODE CONSTANT CHANGES FROM GOOGLE NEW LEARNINGS BOTH IN TERMS OF IMPLEMENTATION AND USE INTERNAL RESOURCES NEW EVENTS SET-UP !
  7. 7. ROADMAP “PERFECT” GA APP+WEB SETUP Event tagging Data validation Sources and campaigns EVENT SCHEME Step 1+2+3 What should we track and why 2019 IMPLEMENTATION OF USER_ID GDPR Dependent More friction internally in terms of implementing BIG QUERY SETUP Smart bidding based on weather forecast among others 2020 HY1 WHO KNOWS Goal is to keep evolving the marketing machine 2020 HY2
  8. 8. OWN DATA IN GA VS OWN DATA WAREHOUSE WHY WE DON’T PUT ALL OUR EGGS IN THE GOOGLE BASKET GREAT FOR TRENDS, NOT FOR STATISTIC WHY WE DON’T THINK WE CAN LIVE WITHOUT BENCHMARK AGAINST MARKET STANDARDS COOKIE BLOCKERS & ITP NO ACCEPT OF COOKIE POLICY GEO POLITICAL MOVEMENTS TECHNOLOGY LARGE GOOGLE ADS SPEND TESTING ENVIRONMENT
  9. 9. THANK YOU... The Expert The Messenger Maja Mads

×