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Bonnier Publications
WAW 26. February 2020
Content
marketing
CRM
systems
Ad
campaigns
Billing &
purchases
Distribution
Point
of sale
Customer
service
Web & app
analy...
…
Digital
Content
marketing
CRM
systems
Ad
campaigns
Billing &
purchases
Distribution
Point
of sale
Customer
service
Web & app
analy...
Facebook
Custom Audiences
Google GMP
SEM campaign
management
G360 Optimize
Personalization
owned content
Cxense
Personliza...
www.illustreretvidenskab.dk
CONVERSION RATE PERSONALISATION INTAKE VIA GOOGLE
18% 100 % 20%
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
A Market Leading Data Setup and Organisation
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A Market Leading Data Setup and Organisation

Marie Lykke Lützhøft's slides from Web Analytics Wednesday on February 26th in Copenhagen.

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A Market Leading Data Setup and Organisation

  1. 1. Bonnier Publications WAW 26. February 2020
  2. 2. Content marketing CRM systems Ad campaigns Billing & purchases Distribution Point of sale Customer service Web & app analytics Loyalty programs Inventory management Social media Email management
  3. 3.
  4. 4. Digital
  5. 5. Content marketing CRM systems Ad campaigns Billing & purchases Distribution Point of sale Customer service Web & app analytics Loyalty programs Inventory management Social media Email management
  6. 6. Facebook Custom Audiences Google GMP SEM campaign management G360 Optimize Personalization owned content Cxense Personlization advertiser content Symplify/Carma Editorial newsletter emails / subscriber emails Portrait Subscriber emails Portrait Lead management Customer service Activation Audience Management Data Repository Business Intelligence Portrait Communication flows Symplify/Carma Communication flows Advantage Subscription management Portrait SQL Customer data master Google BigQuery CRM & customer data master G360 Analytics Online analytics Google Data Studio Data visualization GoogleTensorflow AI & machine learning Symplify/Carma Newsletter subscriber lists G360 Analytics Online analytics MS Dynamics Data visualization & reporting
  7. 7. www.illustreretvidenskab.dk
  8. 8. CONVERSION RATE PERSONALISATION INTAKE VIA GOOGLE 18% 100 % 20%

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