A Market Leading Data Setup and Organisation

•

0 gostou•956 visualizações

IIHEvents

Marie Lykke Lützhøft's slides from Web Analytics Wednesday on February 26th in Copenhagen.

Dados e análise

Bonnier Publications
WAW 26. February 2020

Content
marketing
CRM
systems
Ad
campaigns
Billing &
purchases
Distribution
Point
of sale
Customer
service
Web & app
analytics
Loyalty
programs
Inventory
management
Social
media
Email
management

Facebook
Custom Audiences
Google GMP
SEM campaign
management
G360 Optimize
Personalization
owned content
Cxense
Personlization
advertiser content
Symplify/Carma
Editorial newsletter
emails / subscriber
emails
Portrait
Subscriber emails
Portrait
Lead management
Customer service
Activation
Audience
Management
Data
Repository
Business
Intelligence
Portrait
Communication ﬂows
Symplify/Carma
Communication ﬂows
Advantage
Subscription
management
Portrait SQL
Customer data
master
Google BigQuery
CRM & customer data
master
G360 Analytics
Online analytics
Google Data Studio
Data visualization
GoogleTensorﬂow
AI & machine learning
Symplify/Carma
Newsletter subscriber
lists
G360 Analytics
Online analytics
MS Dynamics
Data visualization &
reporting

CONVERSION RATE PERSONALISATION INTAKE VIA GOOGLE
18% 100 % 20%

A Market Leading Data Setup and Organisation

Mais conteúdo relacionado

Mais procurados

Marketing CloudOorjit

How individual buyer behavior is used to segment your audience and build pers...breakoutrevenue

The CRM Eco-SystemAnne Sigman

360 degree customer viewSalesBabuCRM

Active insight customer_overview_q3_2011Mike Telem

Rethink Personalization To Highlight B2B’s Strengths in EcommerceDocmation

Strategia di personalizzazione omnichannelContactlab

08 digitaalisuus ja analytiikan hyödyntäminen liiketoiminnassa - tommy nyho...Customer Experience Professionals Association

Postmen Performance MarketingPostmen

Enabling Engagement: Building Relationships Across Channels In Complex Enviro...G3 Communications

Microsoft Dynamics 365 for Marketing: connecting marketing & salesJuan Fabian

LeasePlan Case Study - Contact StrategyMARCO BBN

Stand out from the Crowd by Engaging your Community: Odoo SocialOdoo

The Rise, Fall and Rise of Marketing TechnologyMarc Keating

360 degree customer viewSalesBabuCRM

Global Considerations for sCRM StrategyJesus Hoyos

EverythingToKnowDavid Boyer

Multi-Channel Data Activation: Closing the Divide Between Offline and OnlineCross Channel Marketing Optimization Group

Killer Content In The Trenches: An Insider’s Look At B2B’s Top CampaignsG3 Communications

Was ist Ihre Content-Marketing-Herausforderung?TWT

Mais procurados (20)

Marketing Cloud

How individual buyer behavior is used to segment your audience and build pers...

The CRM Eco-System

360 degree customer view

Active insight customer_overview_q3_2011

Rethink Personalization To Highlight B2B’s Strengths in Ecommerce

Strategia di personalizzazione omnichannel

08 digitaalisuus ja analytiikan hyödyntäminen liiketoiminnassa - tommy nyho...

Postmen Performance Marketing

Enabling Engagement: Building Relationships Across Channels In Complex Enviro...

Microsoft Dynamics 365 for Marketing: connecting marketing & sales

LeasePlan Case Study - Contact Strategy

Stand out from the Crowd by Engaging your Community: Odoo Social

The Rise, Fall and Rise of Marketing Technology

360 degree customer view

Global Considerations for sCRM Strategy

EverythingToKnow

Multi-Channel Data Activation: Closing the Divide Between Offline and Online

Killer Content In The Trenches: An Insider’s Look At B2B’s Top Campaigns

Was ist Ihre Content-Marketing-Herausforderung?

Semelhante a A Market Leading Data Setup and Organisation

Barbara Basquill ExperienceGlobal Marketing Manager

Learnings from our Journey to Become an Event-Driven Customer Data Platform (...confluent

Using Google Analytics with your eyes closedOne Further

How to use collected data in the multi-channel approach?Comarch

Qurater business edge october 2014Qurater

CRM Onboarding: Leverage offline customer data in online marketingTemelio

Executing Account Based PlaysLeadMD

Terrasoft presentation @ IDCEE2014Yevgen Sysoyev

Marketing Technology LandscapeVũ Văn Hiển

Scott Brinker's Marketing Technology jan2015Noreen Seebacher

A Common Sense Approach to Account-Based Analytics & PersonalizationSaasMQL

Gartner's Digital Marketing MapCan Bakir

The Revenue Engine Webinaredynamic

Opticon 2015-The 21st Century Marketing Stack & TeamOptimizely

Build Customer Loyalty | Pobuca LoyaltyPobuca

RevOps Agency Elevator Pitch - MAN DigitalMAN Digital

Dynamics Day 2012: Driving Campaign ROI with Email Marketing, Social Engageme...Intergen

From Digital Analytics to InsightPithan Rojanawong

Analytical CRMMuratSelcuk

Transform Clicks to Customers: The Salesforce Marketing Cloud BlueprintGetOnCRM Solutions

Semelhante a A Market Leading Data Setup and Organisation (20)

Barbara Basquill Experience

Learnings from our Journey to Become an Event-Driven Customer Data Platform (...

Using Google Analytics with your eyes closed

How to use collected data in the multi-channel approach?

Qurater business edge october 2014

CRM Onboarding: Leverage offline customer data in online marketing

Executing Account Based Plays

Terrasoft presentation @ IDCEE2014

Marketing Technology Landscape

Scott Brinker's Marketing Technology jan2015

A Common Sense Approach to Account-Based Analytics & Personalization

Gartner's Digital Marketing Map

The Revenue Engine Webinar

Opticon 2015-The 21st Century Marketing Stack & Team

Build Customer Loyalty | Pobuca Loyalty

RevOps Agency Elevator Pitch - MAN Digital

Dynamics Day 2012: Driving Campaign ROI with Email Marketing, Social Engageme...

From Digital Analytics to Insight

Analytical CRM

Transform Clicks to Customers: The Salesforce Marketing Cloud Blueprint

Mais de IIHEvents

When You Need Custom Data in GTM but a Developer is Not AvailableIIHEvents

The Harvest is Plentiful, but the Workers are FewIIHEvents

GDPR Impact to Analytics & MarketingIIHEvents

How Feed Automation Can Get You to the Next LevelIIHEvents

Yasamin Malikshahi om 7 tips til mobilsalg - december 2019IIHEvents

Christian Doeleman-Lassen om Konverteringsoptimering: den hemmelige ingredien...IIHEvents

Florian Pertynski session at Google Partner Summit Review IIHEvents

Creating a market-leading data setup in 6 months by Marie LykkeIIHEvents

From growth to profit by Johan Bisgaard LarsenIIHEvents

Driven?IIHEvents

Digital Impact Forum Nov 7IIHEvents

Going Hyper LocalIIHEvents

Social Media Advertising StrategiesIIHEvents

Conversions and Content that Attract Your AudienceIIHEvents

Firebase Analytics - Tales from the TrenchesIIHEvents

Consequences and Indications - A High-Level Perspective on FirebaseIIHEvents

Technical Deep Dive - Inside FirebaseIIHEvents

The Difficult Questions Your Digital Strategist Wants You To Ask (And Some Th...IIHEvents

The digital strategy myths 3 things to considerIIHEvents

Orchestrating Data to Increase Sales & Reduce CostsIIHEvents

Mais de IIHEvents (20)

When You Need Custom Data in GTM but a Developer is Not Available

The Harvest is Plentiful, but the Workers are Few

GDPR Impact to Analytics & Marketing

How Feed Automation Can Get You to the Next Level

Yasamin Malikshahi om 7 tips til mobilsalg - december 2019

Christian Doeleman-Lassen om Konverteringsoptimering: den hemmelige ingredien...

Florian Pertynski session at Google Partner Summit Review

Creating a market-leading data setup in 6 months by Marie Lykke

From growth to profit by Johan Bisgaard Larsen

Driven?

Digital Impact Forum Nov 7

Going Hyper Local

Social Media Advertising Strategies

Conversions and Content that Attract Your Audience

Firebase Analytics - Tales from the Trenches

Consequences and Indications - A High-Level Perspective on Firebase

Technical Deep Dive - Inside Firebase

The Difficult Questions Your Digital Strategist Wants You To Ask (And Some Th...

The digital strategy myths 3 things to consider

Orchestrating Data to Increase Sales & Reduce Costs

Último

Predictive Analysis for Loan Default Presentation : Data Analysis Project PPTBoston Institute of Analytics

Defining Constituents, Data Vizzes and Telling a Data StoryJeremy Anderson

Statistics, Data Analysis, and Decision Modeling, 5th edition by James R. Eva...ssuserf63bd7

办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degreeyuu sss

LLMs, LMMs, their Improvement Suggestions and the Path towards AGIThomas Poetter

Semantic Shed - Squashing and Squeezing.pptxMike Bennett

How we prevented account sharing with MFAAndrei Kaleshka

Conf42-LLM_Adding Generative AI to Real-Time Streaming PipelinesTimothy Spann

Minimizing AI Hallucinations/Confabulations and the Path towards AGI with Exa...Thomas Poetter

Student Profile Sample report on improving academic performance by uniting gr...Seán Kennedy

Student profile product demonstration on grades, ability, well-being and mind...Seán Kennedy

Thiophen Mechanism khhjjjjjjjhhhhhhhhhhhYasamin16

办理学位证加利福尼亚大学洛杉矶分校毕业证,UCLA成绩单原版一比一F sss

1:1定制(UQ毕业证）昆士兰大学毕业证成绩单修改留信学历认证原版一模一样vhwb25kk

Identifying Appropriate Test Statistics Involving Population MeanMYRABACSAFRA2

NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...Amil Baba Dawood bangali

modul pembelajaran robotic Workshop _ by Slidesgo.pptxaleedritatuxx

Easter Eggs From Star Wars and in cars 1 and 217djon017

Heart Disease Classification Report: A Data Analysis ProjectBoston Institute of Analytics

RABBIT: A CLI tool for identifying bots based on their GitHub events.natarajan8993

A Market Leading Data Setup and Organisation

2. Bonnier Publications WAW 26. February 2020

8. Content marketing CRM systems Ad campaigns Billing & purchases Distribution Point of sale Customer service Web & app analytics Loyalty programs Inventory management Social media Email management

9. …

10. Digital

11.

12.

13. Content marketing CRM systems Ad campaigns Billing & purchases Distribution Point of sale Customer service Web & app analytics Loyalty programs Inventory management Social media Email management

14. Facebook Custom Audiences Google GMP SEM campaign management G360 Optimize Personalization owned content Cxense Personlization advertiser content Symplify/Carma Editorial newsletter emails / subscriber emails Portrait Subscriber emails Portrait Lead management Customer service Activation Audience Management Data Repository Business Intelligence Portrait Communication flows Symplify/Carma Communication flows Advantage Subscription management Portrait SQL Customer data master Google BigQuery CRM & customer data master G360 Analytics Online analytics Google Data Studio Data visualization GoogleTensorflow AI & machine learning Symplify/Carma Newsletter subscriber lists G360 Analytics Online analytics MS Dynamics Data visualization & reporting

15.

16. www.illustreretvidenskab.dk

17.

18.

19.

20.

21.

22.

23.

24.

25. CONVERSION RATE PERSONALISATION INTAKE VIA GOOGLE 18% 100 % 20%

A Market Leading Data Setup and Organisation

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a A Market Leading Data Setup and Organisation

Semelhante a A Market Leading Data Setup and Organisation (20)

Mais de IIHEvents

Mais de IIHEvents (20)

Último

Último (20)

A Market Leading Data Setup and Organisation