The document discusses the Wonderbag, a non-electric heat-retention cooker that allows food to continue cooking after being removed from a direct heat source. It works by retaining the heat in the bag to finish cooking the food. The target market is low-income households where collecting wood for cooking is time-consuming and contributes to deforestation. It has grown from small initial sales in South Africa to over 500,000 bags sold there and expanding distribution to other countries like Rwanda, the UK, and Kenya to provide a more sustainable cooking solution.

1. nb-wonderbag.com
An opportunity to invest
FEB 2012
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2. Background
What is it:
• The Wonderbag is a non-electric, heat-retention cooker that allows food that has been brought to a boil on a stove or fire, to
continue cooking for hours after it has been removed from the direct fuel source.
• An ancient cooking technique reinvented to solve a modern day problem.
How does it work:
• The Wonderbag’s heat retention properties the retains the heat to allow the food to continue cooking without the use of
additional cooking fuel.
• Each Wonderbag comes with a recipe book containing instructions.
• Bring your food to the boil, place in the bag, leave for the recommended time open to serve.

4. Target Market
• The need to fee a family in low income households has huge challenges; staple diets require long cooking times and
there is limited access to energy or water.
– Charcoal or tree-wood is used for cooking
– Resulting in smoke inhalation and burns
– Deforestation as communities consume the trees around them
– Leading to soil erosion and polluted drinking water
– Collecting wood is done by women and girls who are often taken out of schools for this task
– Travellelling as far as 5-10kms per day to collect leaves women prone to violence
• This vicious cycle of poverty will not end if girls don’t have time for school. Women spend 3-5 hours of their day cooking and
the environment is ravaged in the process.
• High income households – Going green is becoming topical, everyone is doing their bit for the environment, compounded
with the convenience of being able to leave the meal cooking while out of the house.

6. Development
• The Wonderbag is a brand invented in Africa.
• Developed out of a worldwide need to address issues of global warming and poverty alleviation.
• The Wonderbag, as part of the solution, is committed to improving the quality of lives through better health,
access to better food and to contribute to the environment through sustainable energy use.
• Origins of Heat retention cooking.

7. Growth of Wonderbag
• What began as a small sales out of the book out the founder’s car has grown into a much larger
distribution network, thanks in part to the drive from Unilever in South Africa.
• South Africa: This is where it all began - 10,000 bags in 2010, 100,000 in 2011, 500,000 in 2012.
• Rwanda – Set up a manufacturing co-op and registering a Carbon project.
• United Kingdom – Online sales of just under 9,000 Wonderbags since March 2012
• Kenya – Pilot distribution.
• Jordan – Pilot on the border.
• Somaliland – Pilot in the region, and distribution agent set up.
• Turkey and 23 surrounding countries – Licenced Partner to manufacture & distribute in these regions