Fashion as an academic discipline and as an industry has expanded its scope to ‘Fashion and Lifestyle’. A fashion communication degree is the next buzz phrase in the academia of Fashion. It includes creating and facilitating communication for the fashion & lifestyle industry - verbal, written or audiovisual. It is a specialized domain of fashion studies that helps students in learning communication knowledge and skills relevant to the industry. Let's read more about the career options available to Fashion Communication graduates-

1. IMAGE SOURCE: freepik.com/stories

2. Fashion Communication designs creative communication
solutions for the fashion and lifestyle industry
This includes Styling, Graphic Design, Fashion Photography,
Website Designing, Fashion Choreography, Fashion Journalism,
Advertising, Visual Merchandising and much more
It is the act of creative and strategic brand building for a
designer or brand through effective and impactful visual,
verbal and written communication
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3. Fashion Communication graduates help
brands communicate their product identity
and design their promotion strategy
The course focuses on fashion context- that means,
teaching visual communication and brand promotion
through the lens of Fashion and Lifestyle Industry
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4. As a student of fashion communication, you will learn
to speak the language of fashion and effectively
communicate branding ideas
Graduates of Fashion Communication are qualified to offer
effective and financially viable communication solutions for
the fashion and lifestyle business
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5. Fashion Communication encompasses a diversity of opportunities
Fashion
Analyst
Visual
Merchandiser
Event
Designer
Fashion
Editor
Fashion
Copywriter
Fashion
Photographer
Fashion
Stylist
Social Media
Strategist
PR
Manager

6. They use the retail space to create a space of visual and
sensory masterpiece in sync with the brand aesthetics
routing consumer movement towards higher sales.
Visual merchandising in a retail space (store) is
the creative process of designing interiors and window
displays using floor plans, colour, lighting, technology,
and other elements to attract customer attention.
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7. They are responsible for the overall activities concerning
an event, including idea generation, theme for the event,
creating the final design for the event, determining the
best production process to apply, and managing the
event production and implementation.
It can be for Fashion Shows, Store Launch Parties,
Exhibition Halls, etc.
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8. They work closely with writers, photographers and
advertisers to ensure that readers are given the
most up-to-date information regarding fashion trends.
They work diligently to maintain the publication's style,
editorial guidelines and publishing requirements.
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9. They have excellent hold over fashion and latest trends and
are also abreast with the nuances of the digital world.
They can curate interesting stories and concepts on the
digital platform that generates audience curiosity to keep
them hooked on.
They create content either for fashion brands individually
or for retail businesses such as e-commerce stores, physical
shops and anything else in between.
As such, content creation for fashion is often highly branded,
with specific marketing requirements.
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10. They work closely with fashion designers, fashion labels,
fashion houses, and models.
They conceptualise and shoot magazine covers, trend
features, model portfolios, fashion calendars, collection
launches, etc.
They are constantly churning out avante-garde concepts
to add a glamorous and high fashion dimension to
designer creations.
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11. They are responsible for developing and implementing
the fashion brand’s social media strategy.
They curate the brand’s online presence and social
media campaign strategy for maintaining brand
aesthetics and higher sales.
Successful media strategists use analytics and
media outlets to ensure their campaigns get in front
of as many relevant people as possible.
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12. Public relations managers are responsible for developing
and implementing an organisation's PR and media strategy,
building its reputation and ensuring effective media coverage.
They curate and organise events, conventions and
exhibitions to keep the brand in contact with the public
and press.
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13. A Fashion Analyst stays on top of trends and consumer
behaviour before they even happen. From who is
wearing what to the specific textile or source of
the product-all data is carefully analysed by them.
Analysing consumer behaviour through market
research - how culture and current events affect
today’s and tomorrow’s fashion.
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14. In an environment where thousands of fashion brands are
competing with one another to vie for the consumer’s
attention, Fashion Communicators help the brand stand
out through different types of fashion communication roles.
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15. https://www.iiad.edu.in/programmes/fashion-communication/
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