Social media agency, immediate future presented at SES 2011 in the UK. There are three essential points: It isnt all about PR, think customer service too; think like a storyteller if you want to gain real social traction; cross discipline integration is key to success.

1. Search, PR and the social
butterfly
immediate future explains just how
PR, social and search will mash-up in
2011 for a more integrated approach
to online communications
@katyhowell

2. Search is critical to social
AND
Social is NOW very crucial to
search
@katyhowell

3. @katyhowell
@katyhowell

4. “While we’re not about to launch a social network site of
our own, we can definitely reflect the increasingly social
nature of the internet with our search results. When you
search for something on Google you are starting to see
Twitter feeds, user reviews and YouTube videos
displayed among your results.”
Matt Brittin, Google¹
@katyhowell
@katyhowell

5. @katyhowell
@katyhowell

7. Just liked
My mates
General
@katyhowell

10. Monitoring manages reputation
Cross-referencing
search terms – what
language are people Customer service and
using? response
Searching for trends in Spot the risks
Tweets or mentions.
What are the triggers to
conversation?

12. 16%
Whose opinion do we trust?
14%
12%
10%
8%
6%
4%
2%
0%
Another consumer online Someone who works at the A professional journalist A celebrity you like.
retailer
Nov 2010 – The Social shopping explosion
http://www.immediatefuture.co.uk/resources/social-shopping-explosion
@katyhowell

13. Tell the story
• Join it up and amplify
• Rich media
• Fresh voice
• Quality

14. Twitter Tips
Blogger Social Facebook
engagement Competition
search
Video (UGC)

15. The beauty of football at twilight
For football fans For photographers
They seek out the beauty and The biggest dissatisfaction in DI – being
authenticity of the game – incredible unable to capture truly beautiful moments
moments happen away from the in low light
floodlights of the main game

16. @katyhowell

17. www.immediatefuture.co.uk
@iftweeter
@katyhowell
Free white paper: Search gets Social
Download at
http://bit.ly/socialsearchreport
• Seven years’ social media
experience
• Lecture for the IDM, CIM and CiPR
• Award winning initiatives