MOOCs for Tourism and Hospitality Curriculum

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International Federation for Information Technologies in Travel and Tourism (IFITT)

Educação Negócios

MOOCs Development for Tourism and Hospitality
Curriculum

Nadzeya Kalbaska
Faculty of Communication Sciences
Università della Svizzera italiana
Lugano, Switzerland

ENTER 2014 Research Track

Slide Number 1

• MOOCs are changing today’s education landscape
(Lewin, 2013; Watters, 2013)
• Prediction by Harden (2012): 50% of US universities
will disappear by 2060 + Harvard will have 10 million
students

ENTER 2014 Research Track

Slide Number 2

• Massive – up to 150,000 students engaged
• Open – anyone can enrol for free. Fee if working
towards a certification
• Online – enabled by ICTs
• Course – Usually provided by an academic institution.
Rough schedules of 6/12 weeks

ENTER 2014 Research Track

Slide Number 3

ENTER 2014 Research Track

Slide Number 4

6.1 million Coursarians
560+ courses created by
108 Universities from 16
countries

ENTER 2014 Research Track

Slide Number 5

Vocational Education
A two million global online learning community, filled with
free, high-quality resources for over 500 free courses

ENTER 2014 Research Track

Slide Number 6

Business models
For-profit consortia

Non-profit consortia

Udacity.com and
Coursera.org

edX.org and
Futurelearn.com

Possible income
- certification
- assessment
- tutoring and tuition
- access to student records
- sponsorship
ENTER 2014 Research Track

Slide Number 7

Existing Tourism and Hospitality MOOCs
Title of the course
Spa and Hospitality Operations
Management of Services: Concepts,
Design, and Delivery
Introduction to Tourism
Tourism Industry Analysis
Introduction to Hospitality
Law for Tourism Retail
Travel Management
New Media Course*
Certification in Hotel Industry
Analytics

Provider
University of California-Irvine
MIT
University of Southern Queensland
University of Central Florida
World Education University
World Education University
World Education University
Cornell School of Hospitality
American Hotel and Lodging Educational
Institute; International Council on Hotel
Restaurant and Institutional Education
and Smith Travel Research
Murphy et al., 2013

ENTER 2014 Research Track

Slide Number 8

eTourism online resources

eTourism Wiki
http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis
eTourism Curriculum
http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum
Tourism Australia's e-Kits
http://tourismekit.atdw.com.au/

ENTER 2014 Research Track

Slide Number 9

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MOOCs for Tourism and Hospitality Curriculum

1. MOOCs Development for Tourism and Hospitality Curriculum Nadzeya Kalbaska Faculty of Communication Sciences Università della Svizzera italiana Lugano, Switzerland ENTER 2014 Research Track Slide Number 1

2. • MOOCs are changing today’s education landscape (Lewin, 2013; Watters, 2013) • Prediction by Harden (2012): 50% of US universities will disappear by 2060 + Harvard will have 10 million students ENTER 2014 Research Track Slide Number 2

3. • Massive – up to 150,000 students engaged • Open – anyone can enrol for free. Fee if working towards a certification • Online – enabled by ICTs • Course – Usually provided by an academic institution. Rough schedules of 6/12 weeks ENTER 2014 Research Track Slide Number 3

4. ENTER 2014 Research Track Slide Number 4

5. 6.1 million Coursarians 560+ courses created by 108 Universities from 16 countries ENTER 2014 Research Track Slide Number 5

6. Vocational Education A two million global online learning community, filled with free, high-quality resources for over 500 free courses ENTER 2014 Research Track Slide Number 6

7. Business models For-profit consortia Non-profit consortia Udacity.com and Coursera.org edX.org and Futurelearn.com Possible income - certification - assessment - tutoring and tuition - access to student records - sponsorship ENTER 2014 Research Track Slide Number 7

8. Existing Tourism and Hospitality MOOCs Title of the course Spa and Hospitality Operations Management of Services: Concepts, Design, and Delivery Introduction to Tourism Tourism Industry Analysis Introduction to Hospitality Law for Tourism Retail Travel Management New Media Course* Certification in Hotel Industry Analytics Provider University of California-Irvine MIT University of Southern Queensland University of Central Florida World Education University World Education University World Education University Cornell School of Hospitality American Hotel and Lodging Educational Institute; International Council on Hotel Restaurant and Institutional Education and Smith Travel Research Murphy et al., 2013 ENTER 2014 Research Track Slide Number 8

9. eTourism online resources eTourism Wiki http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis eTourism Curriculum http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum Tourism Australia's e-Kits http://tourismekit.atdw.com.au/ ENTER 2014 Research Track Slide Number 9

10. eTourism online resources eTourism Wiki http://wiki.ifitt.org/index.php?title=Overview_of_all_Wikis eTourism Curriculum http://www.ifitt.org/home/view/the_ifitt_eTourism_curriculum Tourism Australia's e-Kits http://tourismekit.atdw.com.au/ ENTER 2014 Research Track Slide Number 9

MOOCs for Tourism and Hospitality Curriculum

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