- The Covestor platform allows private wealth managers to access top investment managers and replicate their trading strategies in real time. This gives wealth managers transparency into manager performance metrics and histories of low drawdowns. - Covestor addresses issues in the industry around a lack of accountability and transparency for investment manager returns. Through the platform, wealth managers can compare managers based on important metrics. - Important metrics for wealth managers to consider include volatility measures, verified historical performance, and performance relative to benchmarks on different dates to avoid cherry-picked time periods that exaggerate returns.

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Mirroring the
Performance of Top
Investment Managers
To achieve steady growth, private wealth
managers have to pick money managers with a
history of low maximum drawdowns, says Asheesh
Advani, Chief Executive Officer of Covestor.
Unfortunately, the industry is missing a real sense
of accountability and transparency with regard to
returns, so private wealth managers are making
some of their manager selection decisions with
their eyes half closed. The Covestor platform could
be part of the solution, according to Advani.
Covestor will be attending the upcoming IFG
Wealth Management Forum 2013 in Phoenix,
Arizona, April 22-23. Ahead of the event, Advani
describes Covestor’s platform and how it
addresses issues troubling the private wealth
management industry today.
IFG – How can private wealth managers achieve
steady growth that outperforms the S&P 500?
Advani - My recommendation is to focus on
picking managers who have a history of low
maximum drawdowns. It is simple math. When the
market is in deep decline, it is easy to dig yourself
into a hole that is hard to come out of. Losing 30
per cent of a $10 million portfolio in a rough patch
means you will need a 42 per cent gain just to
break even. With an average of six per cent gain a
year, you will need six years to get back to where
you were.
IFG - Tell us more about the Covestor platform
and what issues it addresses.
Advani - We are a marketplace for money
management talent. Covestor allows investors to
shop for money managers, based on the metrics
they consider important.
Wealth managers have tried to come up with their
own solutions to the accountability problem, with
seeding programs for example, but we have
accelerated that and made it much easier and
cheaper for them to access the information they
need. They can now compare managers with the
metrics they want and get access to top managers
they would not have found on their own.
IFG - What metrics should private wealth
managers look for?
Advani - Everyone has a different set of goals and
investment philosophies, so we try to provide
many metrics of value. We have volatility and
performance measures, including verified
historical performance metrics. This might be an
obvious one, but I am always amazed when a
portfolio is presented as having beaten the
markets by a certain date, when the story is
different if the date is changed. It is important to
check how a manager has performed relative to
the market or benchmark on different dates.
Interview with: Asheesh
Advani, Chief Executive
Officer, Covestor
Asheesh Advani, Chief
Executive Officer of
Covestor, discusses how
private wealth managers
can overcome the
difficulties of selecting
investment managers.
Covestor will be present at
the IFG Wealth
Management Forum 2013.
FOR IMMEDIATE RELEASE
IFG WEALTH MANAGEMENT FORUM
THE PREMIER EVENT FOR NORTH AMERICAN FAMILY OFFICES
Apr 22-23, 2013, Ritz-Carlton, Phoenix, Arizona
www.ifgwealthmanagement.com

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IFG WEALTH MANAGEMENT FORUM
THE PREMIER EVENT FOR NORTH AMERICAN FAMILY OFFICES
Apr 22-23, 2013, Ritz-Carlton, Phoenix, Arizona
www.ifgwealthmanagement.com
IFG - What are the benefits of synched co-investing?
Advani - Our technology allows private wealth managers to replicate the trading activities of professional and experienced individual
investors in real time. In order to succeed, a portfolio manager should be good at presenting himself to the industry, but many of the
best investors are not good at doing so. We give wealth managers access to these people, who can focus more on investing than on
selling themselves to raise capital.
For more information: pressifg@ifgemea.com
About the IFG Wealth Management Forum 2013
IFG’s Wealth Management Forum 2013 provides a unique platform for investment decision makers from single and multi-family offices
to engage in vibrant benchmarking sessions and gain practical solutions and best practices to achieve optimal portfolio returns.
For more information please send an email to pressifg@ifgemea.com or visit the event website at www.ifgwealthmanagement.com
About International Forum Group
International Forum Group is a world-leading business information company, organizing exclusive, invitation-only gatherings of
business leaders across multiple industry sectors.
Providing a platform for senior executives to build mutually beneficial business partnerships, International Forum Group has
designed an unparalleled system for matching the core buying needs of the world’s largest organizations with the best solutions
available in the global marketplace. Empowering all our clients with the knowledge they need to lead in their respective fields is a
fundamental goal of all our forums.
For more information, please visit: www.internationalforumgroup.com
About Covestor
Covestor brings the clarity and efficiency of an online marketplace to the world of money management. Investors can compare and
select from a transparent marketplace of money management talent that includes top performing portfolio managers and successful
investors. Covestor’s Portfolio Sync technology automatically replicates trades, providing clients the convenience of “set and forget”
functionality and the protection of Covestor’s proprietary trade filtering.
For more information: www.covestor.com
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