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Media 2

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Eimear IDEAIreland
Eimear IDEAIreland

Creative Activism method 1- Media Adbusters, guerilla marketing, social media

Education
1 of 34
media Creative activist method 1
MEDIA LITERACY • All media messages are constructed. • Media messages are constructed using a • creative language with its own rules. • Different people experience the same messages • differently. • Media have embedded values and points of view. • Media messages are constructed to gain profit • and/or power.
Re-reading and re-writing • Deconstruct • Analyse • Reconstruct • Subvert • Kung-Fu
Guerilla marketing Good or bad?
Social Media for Social Change? • Facebook: Letterbombing • http://www.facebook.com/topic.php?uid=118077648203740&topic=304 • http://www.buildingglobaldemocracy.org/ • German Aids Awareness Campaign • Ning: Transition Towns Network • Blogs- WhyDoYouDoWhatYouDo? • You-Tube: Iranian Elections • Climate Camp TV • Twitter: Tweetminster • Avvaz : Avaaz • Google Maps: Crowdsourcing
Images of the Global South • Dóchas Code of Conduct on Images and • Messages (2007) • 1. Respect for the dignity of the people concerned in the use of all • images and messages • 2. Belief in the equality of all people • 3. Acceptance of the need to promote fairness, solidarity and • justice • http://www.dochas.ie/Code/Default.aspx
NGO Advertising
Sources • Media Literacy • Culture Jamming • Adbusters • Crowdsourcing • Ning- Transition Towns • Avaaz

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Media 2

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  • 5. MEDIA LITERACY • All media messages are constructed. • Media messages are constructed using a • creative language with its own rules. • Different people experience the same messages • differently. • Media have embedded values and points of view. • Media messages are constructed to gain profit • and/or power.
  • 6. Re-reading and re-writing • Deconstruct • Analyse • Reconstruct • Subvert • Kung-Fu
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  • 31. Social Media for Social Change? • Facebook: Letterbombing • http://www.facebook.com/topic.php?uid=118077648203740&topic=304 • http://www.buildingglobaldemocracy.org/ • German Aids Awareness Campaign • Ning: Transition Towns Network • Blogs- WhyDoYouDoWhatYouDo? • You-Tube: Iranian Elections • Climate Camp TV • Twitter: Tweetminster • Avvaz : Avaaz • Google Maps: Crowdsourcing
  • 32. Images of the Global South • Dóchas Code of Conduct on Images and • Messages (2007) • 1. Respect for the dignity of the people concerned in the use of all • images and messages • 2. Belief in the equality of all people • 3. Acceptance of the need to promote fairness, solidarity and • justice • http://www.dochas.ie/Code/Default.aspx
  • 34. Sources • Media Literacy • Culture Jamming • Adbusters • Crowdsourcing • Ning- Transition Towns • Avaaz