1. Building the Growth Mindset
@keesvannunen

2. David vs Goliath
vs.

3. David vs Goliath
vs.
30% victory

4. David vs Goliath
vs.
63% victory
(unconventional tactics)

5. Unconventional tactics
vs.

6. What is Growth Hacking?
Growth “Hacking”
CREATIVE
MARKETING
SOFTWARE
ENGINEERING
& AUTOMATION
GH
DATA ANALYTICS
& TESTING

7. What is Growth Hacking?
CREATIVE
MARKETING
David VS. Goliath
YOU’RE David
Know your customers by heart
Measure (almost) everything
Test by hand
then automate and code
SOFTWARE
ENGINEERING
& AUTOMATION
GH
DATA ANALYTICS
& TESTING

8. Growth Hacker vs. Digitale Marketeer
ACQUISITION
Digital Marketer
Sales/Product funnel
Growth “Hacker”
ACTIVATION
RETENTION
REVENUE
REFERRAL
Getting people to visit your website
Users get a great first time experience
Making sure users come back
How do we sell the product?
Users invite others
A growth hacker’s
due north is “Growth”

9. 1. Bouw een Growth team

10. CEO
Developer Marketeer Designer
Kern competenties:
Creatief / Nieuwsgierig / Analytisch / Obsessief

11. e
2. Experiment Framework

12. IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING

13. Funnel Analyse

14. Heatmaps

15. Customer Conversations

16. IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING

17. IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING

18. IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING

19. IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING

20. A/B Tests

21. Cohort Analyse

22. IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING

23. IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING

24. 3. Vul je toolkit

26. 4. Begrijp je klant

27. 27

28. 10X product launch

29. 5. Creer het WOW-moment

32. 6. optimaliseer retentie

35. 7. Tune de growth engine

44. • 4 Stages of a channel
• Wild West
• Exponential Growth
• Tragedy of the Commons
• Moderation stage

45. context = key
BAR THUIS

47. 8. company culture

48. Thanks
kees@felgrijs.nl @keesvannunen