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The Third Platform Technologies - Accelerating the Curve, Laurentiu Popescu

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The Third Platform Technologies - Accelerating the Curve, Laurentiu Popescu, Senior Analyst, IDC, Romania

Publicada em: Tecnologia, Negócios
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The Third Platform Technologies - Accelerating the Curve, Laurentiu Popescu

  1. 1. The Third Platform Technologies- Accelerating the Curve Laurentiu Popescu Country Manager IDC Romania
  2. 2. Turkey UAE Saudi Arabia Kuwait Qatar Oman Bahrain Lebanon Syria Iran Jordan Israel Egypt Morocco Algeria Tunisia Libya Rest of MENA Albania Bosnia & Herz. Bulgaria Croatia Cyprus Czech Republic Estonia Georgia Greece Hungary Latvia Lithuania Macedonia Malta Montenegro Poland Romania Serbia Slovakia Slovenia Ghana Kenya Uganda Nigeria Namibia Ethiopia Tanzania Botswana South Africa Rest of Africa MENACEE Russia Belarus Ukraine Armenia Azerbaijan Georgia Kazakhstan Kyrgyzstan Moldova Tajikistan Turkmenistan Uzbekistan Unmatched Coverage of Emerging Markets Central & Eastern Europe, Middle East & Africa IDC - Big Picture  220+ staff  Offices in 20 Countries and Expanding (KSA, Egypt)  Research coverage of nearly 60 countries Russia/CIS Africa 2
  3. 3. IDC in CEE and Nordics  Offices in 12 Countries (CZ, HU, PO, SLO, CRO, RO, BU, Serbia, Greece, Austria, Sweden, Denmark)  More than 120 Staff, including 78 Analysts and Consultants Across the Central and Southeast European Region  Large Regional Emerging Markets Hub Office in Prague, Czech Republic (plus WW IT team)  Advisory Services to the ICT Community, Governments, and Telcos  Extensive IDC Events Business and Coverage Expertise and Coverage 3
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  5. 5. 5 Designed for Consumer, Enhanced for Enterprise Designed for Enterprise First/Only
  6. 6. 6 Now the IT Marketplace That Matters 3rd Platform will dominate growth: up by 15%, driving 29% of 2014 IT spending, and 89% of growth. 3rd Platform will cannibalize 2nd Platform: 40-50% of 3rd Platform growth in 2014 will come at the expense of 2nd Platform. Value migrating within 3rd Platform: up the stack, toward customers’ competitive advantage. Vendors are also shifting: Amazon driving higher up into the “innovation zone”; Google waking up; incumbent IT leaders stripping down and reconfiguring.
  7. 7. 4 Areas for Innovation  Mobility  Big Data  Cloud  Social Media
  8. 8. The Mobile Revolution Has Arrived Smartphones & Tablets (13%) will lead 2014 growth, accounting for over 60% of total IT market growth. Excluding mobile devices, IT growth will be only 2.4%. Beyond Mobile Devices: Growth in all major sectors – Servers, Storage, Networks, Software, Services – will be positive, except PCs (-6%) Internet access via SMDs will exceed PC access by 2015 Mini tablets will jump from 33% to 60% of the tablet market
  9. 9. Big Data and Analytics: The Chief CIO Issue from 2014 Onward Big Data Software Landscape  CIOs are being overwhelmed by the amount of data to manage  Too much information to capture, manage and understand to support enterprise decision making  Confronted with important policy questions in terms of generation, management, ownership and liability  Big Data and Analytics will be the issue of the year for many CIOs in 2013 in an effort to provide more value from IT Creation of new data from both structured and unstructured sources will require a new breed of analyst
  10. 10. Top Strategic Priorities Related to Business in Europe Organization’s main strategic IT priority for the next two years? 30% 30% 25% 15% Improving the alignment of IT with business needs Improving IT service levels quality to the business Using IT to make the business more cost effective Reducing the cost of IT Costs 40% are costs related Quality of Service 30% seek better alignment with business 30% want more quality © IDC Visit us at IDC.com and follow us on Twitter: @IDC 10 Source: EU IT Services Study 2013; N=796
  11. 11. Top Strategic Priorities Related to Cloud in Europe How strategic will be cloud investment priority in the next 12 months? Essential 18% High priority 36% Medium priority 30% Low priority 11% Not a priority 5% 0% 50% 100% Cloud is being taken seriously One third considers cloud to be high priority Essential for 18% of respondents © IDC Visit us at IDC.com and follow us on Twitter: @IDC 11 Source: EU IT Services Study 2013; N=796
  12. 12. Cloud Delivery Models Usage and Usage Plans Virtual private Vendor Hosted Private In house Private Cloud Public Cloud 0% 50% 100% 40% users already Another 40% are considering © IDC Visit us at IDC.com and follow us on Twitter: @IDC 12 Source: EU IT Services Study 2013; N=796
  13. 13. Satisfaction Levels How would you rate the performance of cloud in meeting your expectations? Driving down or controlling the cost of IT Use IT to make the business more cost effective Support the business strategy better Bringing innovation to the business 0% 50% 100% 40% of cloud users positively surprised © IDC Visit us at IDC.com and follow us on Twitter: @IDC 13 Source: EU IT Services Study 2013; N=486
  14. 14. Social “Invades” the Entire Enterprise Social = standard foundation for customer engagement and marketing. By 2017, 80% of Fortune 500 companies will have an active customer community, up from 30% today. Enterprise social platforms meet Cloud PaaS platforms. In 2014-2015, social platforms will merge with cloud (PaaS) platforms and the expanding standalone enterprise social networks will go the way of the Blackberry. 14
  15. 15. Social Media and Flu Tracking Current Approach  Tracking done mainly through doctor visits  Largely linear, with info passed along  Access comes at end of process  Widely practiced in US, WE, and CEE 5-10 days
  16. 16. Social Media and Flu Tracking Social Approach  Tracking done with search engines and social media  Non-linear information flow  Access comes at start of process  Being experimented with 3-5 days?
  17. 17. Conclusions Cloud spending will exceed $100 billion. Growing by 25%, and skewing toward public (shared) cloud services. Big Data spending will explode, shift. 2014 spending will grow by 30%, to $14+ billion. Growth shifts to analytic tools, apps. Social invades, and disrupts, product and service development. By 2016, 60% of the Fortune 500 will deploy social-enabled innovation management solutions. PCs vs. Tablets and Smartphones – the onslaught continues. In 2014, sales of smartphones and tablets will exceed PCs by 2.5:1. The PC slide will continue (-6%). 17
  18. 18. Thank you! Laurentiu Popescu lpopescu@idc.com www.idc-cema.com www.idc.com