SlideShare uma empresa Scribd logo
1 de 10
Baixar para ler offline
Facebook
Building community
Facebook
Why Facebook is Still King of the Social Kingdom
•   One BILLION users
•   Valued at approximately $100 billion
•   Captures one in every 11 Internet visits in the U.S.
•   One in every five page views online
•   Average visit time is 20 minutes
•   Average user has 130 friends and “Likes” 80 pages
•   56% of consumers are more likely to recommend a brand after becoming a fan
•   3.5 billion pieces of content shared each week
•   “Facebook” is the top search term of ALL search tearms and #1 ranked website in the U.S.
•   Signficant brand makreting opportunities
Facebook
Audience: Consumers
A study by Compete Online Shopper intelligence, the top two reasons follow a retailer are:
• Keep up-to-date on sales and promotions—56%
• Learn more about a specific retailer—29%
Facebook
Audience: Consumers
It’s not about you.
• The “Late Night” Rule
• Formula: Business Objectives + User Goals = Content
    - Biz Objective: Promote arrival of summer styles
    - User Goal: Sales/discounts
    - Content: “The Today Show featured the most buzzed
      about summer trends in shoes and DSW just recieved a
      new shipment of beautiful espedrilles. Bonus: 10% off full
      priced items this weekend only!
• Content Calendars
• Engage
Facebook
Audience: Consumers
A happy shopper is a happy shopping center.
• Fan exclusive offers
• Insider Tips
• Transparency
Facebook
Audience: Consumers
Take advantage of Facebook’s built-in tools.
• Insights
• Advertising
Facebook
Audience: B2B
Resource: Dell
• IT news
• White papers
• Case studies
• IT events
• Support
• Targeted content; e.g., business process
Facebook
Audience: B2B
Unique/Exclusive Content: Hubspot
• Presentations
• White papers/Ebooks
• Relevant industry information
• Free trials
Facebook
Audience: B2B
Added Value: Symantic
• Slideshare
• YouTube
• Giveaways/Polls
• Crowdsource ideas
Facebook to build a community

Mais conteúdo relacionado

Mais procurados

Designing your own website
Designing your own websiteDesigning your own website
Designing your own websiteAugx Technology
 
Ford Flex Digital Marketing Proposal
Ford Flex Digital Marketing ProposalFord Flex Digital Marketing Proposal
Ford Flex Digital Marketing ProposalErica Swoish
 
The case for social media
The case for social mediaThe case for social media
The case for social mediaLorraine Ball
 
Getting The Most Out Of Your Website
Getting The Most Out Of Your WebsiteGetting The Most Out Of Your Website
Getting The Most Out Of Your WebsiteLauren Goebel
 
New Media Drivers License Final
New Media Drivers License FinalNew Media Drivers License Final
New Media Drivers License FinalShane McConnell
 
New media drivers license final
New media drivers license finalNew media drivers license final
New media drivers license finalShane McConnell
 

Mais procurados (7)

Designing your own website
Designing your own websiteDesigning your own website
Designing your own website
 
April 9 webinar
April 9 webinarApril 9 webinar
April 9 webinar
 
Ford Flex Digital Marketing Proposal
Ford Flex Digital Marketing ProposalFord Flex Digital Marketing Proposal
Ford Flex Digital Marketing Proposal
 
The case for social media
The case for social mediaThe case for social media
The case for social media
 
Getting The Most Out Of Your Website
Getting The Most Out Of Your WebsiteGetting The Most Out Of Your Website
Getting The Most Out Of Your Website
 
New Media Drivers License Final
New Media Drivers License FinalNew Media Drivers License Final
New Media Drivers License Final
 
New media drivers license final
New media drivers license finalNew media drivers license final
New media drivers license final
 

Destaque

Internet marketing action plan
Internet marketing action planInternet marketing action plan
Internet marketing action planismphuket
 
How to Use Slideshare to Grow Brand Awareness and Capture Leads
How to Use Slideshare to Grow Brand Awareness and Capture LeadsHow to Use Slideshare to Grow Brand Awareness and Capture Leads
How to Use Slideshare to Grow Brand Awareness and Capture LeadsIntelligent_ly
 
Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...
Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...
Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...Larry Brzostek
 
Sangria Lolea Marketing Woolworths Australia Spanish Specialties Lara Garcia
Sangria Lolea  Marketing Woolworths Australia Spanish Specialties Lara GarciaSangria Lolea  Marketing Woolworths Australia Spanish Specialties Lara Garcia
Sangria Lolea Marketing Woolworths Australia Spanish Specialties Lara GarciaLara Garcia
 
Westside Future Fund Retail Baseline (in progress)
Westside Future Fund Retail Baseline (in progress)Westside Future Fund Retail Baseline (in progress)
Westside Future Fund Retail Baseline (in progress)JBHackk
 
Walmart Case Analysis..Best Of Pest
Walmart Case Analysis..Best Of PestWalmart Case Analysis..Best Of Pest
Walmart Case Analysis..Best Of Pestsmehro
 
7 p’s of service marketing-CHOCOCOCHINO,COCIN,KERALA,INDIA
7 p’s of service marketing-CHOCOCOCHINO,COCIN,KERALA,INDIA7 p’s of service marketing-CHOCOCOCHINO,COCIN,KERALA,INDIA
7 p’s of service marketing-CHOCOCOCHINO,COCIN,KERALA,INDIAMidhu Menon
 
4G iPhone Platform by Open Wireless Architecture
4G iPhone Platform by Open Wireless Architecture4G iPhone Platform by Open Wireless Architecture
4G iPhone Platform by Open Wireless ArchitectureWillie LU
 
Marketing management of mushroom and 7 p’s A Presentation By Mr Allah Dad k...
Marketing management  of mushroom and 7 p’s  A Presentation By Mr Allah Dad k...Marketing management  of mushroom and 7 p’s  A Presentation By Mr Allah Dad k...
Marketing management of mushroom and 7 p’s A Presentation By Mr Allah Dad k...Mr.Allah Dad Khan
 
Westside Future Fund Retail Market Analysis June 2016
Westside Future Fund Retail Market Analysis June 2016Westside Future Fund Retail Market Analysis June 2016
Westside Future Fund Retail Market Analysis June 2016JBHackk
 
Panara internal analysis moorman v4
Panara internal analysis moorman v4Panara internal analysis moorman v4
Panara internal analysis moorman v4nazir786
 
Retail marketing plan powerpoint
Retail marketing plan powerpointRetail marketing plan powerpoint
Retail marketing plan powerpointJoshua Carter
 
Jollibee chickenjoy 7 ps
Jollibee chickenjoy 7 psJollibee chickenjoy 7 ps
Jollibee chickenjoy 7 psAdrian Arsenal
 
Marketing I Phone
Marketing I PhoneMarketing I Phone
Marketing I Phonebathekha
 

Destaque (20)

Woolworths in Nigeria
Woolworths in NigeriaWoolworths in Nigeria
Woolworths in Nigeria
 
Internet marketing action plan
Internet marketing action planInternet marketing action plan
Internet marketing action plan
 
Action plan 8 december
Action plan 8 decemberAction plan 8 december
Action plan 8 december
 
How to Use Slideshare to Grow Brand Awareness and Capture Leads
How to Use Slideshare to Grow Brand Awareness and Capture LeadsHow to Use Slideshare to Grow Brand Awareness and Capture Leads
How to Use Slideshare to Grow Brand Awareness and Capture Leads
 
Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...
Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...
Real Estate - Listing Your Home for Sale: Property Marketing Action Plan for ...
 
Sangria Lolea Marketing Woolworths Australia Spanish Specialties Lara Garcia
Sangria Lolea  Marketing Woolworths Australia Spanish Specialties Lara GarciaSangria Lolea  Marketing Woolworths Australia Spanish Specialties Lara Garcia
Sangria Lolea Marketing Woolworths Australia Spanish Specialties Lara Garcia
 
Westside Future Fund Retail Baseline (in progress)
Westside Future Fund Retail Baseline (in progress)Westside Future Fund Retail Baseline (in progress)
Westside Future Fund Retail Baseline (in progress)
 
7 P's Of Retailing
7 P's Of Retailing7 P's Of Retailing
7 P's Of Retailing
 
starbucks
 starbucks starbucks
starbucks
 
Walmart Case Analysis..Best Of Pest
Walmart Case Analysis..Best Of PestWalmart Case Analysis..Best Of Pest
Walmart Case Analysis..Best Of Pest
 
7 p’s of service marketing-CHOCOCOCHINO,COCIN,KERALA,INDIA
7 p’s of service marketing-CHOCOCOCHINO,COCIN,KERALA,INDIA7 p’s of service marketing-CHOCOCOCHINO,COCIN,KERALA,INDIA
7 p’s of service marketing-CHOCOCOCHINO,COCIN,KERALA,INDIA
 
4G iPhone Platform by Open Wireless Architecture
4G iPhone Platform by Open Wireless Architecture4G iPhone Platform by Open Wireless Architecture
4G iPhone Platform by Open Wireless Architecture
 
Levis 7 P's
Levis 7 P'sLevis 7 P's
Levis 7 P's
 
Marketing management of mushroom and 7 p’s A Presentation By Mr Allah Dad k...
Marketing management  of mushroom and 7 p’s  A Presentation By Mr Allah Dad k...Marketing management  of mushroom and 7 p’s  A Presentation By Mr Allah Dad k...
Marketing management of mushroom and 7 p’s A Presentation By Mr Allah Dad k...
 
7 p's
7 p's7 p's
7 p's
 
Westside Future Fund Retail Market Analysis June 2016
Westside Future Fund Retail Market Analysis June 2016Westside Future Fund Retail Market Analysis June 2016
Westside Future Fund Retail Market Analysis June 2016
 
Panara internal analysis moorman v4
Panara internal analysis moorman v4Panara internal analysis moorman v4
Panara internal analysis moorman v4
 
Retail marketing plan powerpoint
Retail marketing plan powerpointRetail marketing plan powerpoint
Retail marketing plan powerpoint
 
Jollibee chickenjoy 7 ps
Jollibee chickenjoy 7 psJollibee chickenjoy 7 ps
Jollibee chickenjoy 7 ps
 
Marketing I Phone
Marketing I PhoneMarketing I Phone
Marketing I Phone
 

Semelhante a Facebook to build a community

Social Media for Hotels and Hospitality
Social Media for Hotels and HospitalitySocial Media for Hotels and Hospitality
Social Media for Hotels and HospitalityChatterBlast Media
 
Social Media Marketing Tools for Small Business
Social Media Marketing Tools for Small BusinessSocial Media Marketing Tools for Small Business
Social Media Marketing Tools for Small BusinessSarah Page
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12FSC Interactive
 
How to Use Facebook to Grow Your Business
How to Use Facebook to Grow Your BusinessHow to Use Facebook to Grow Your Business
How to Use Facebook to Grow Your Businessdawn barson
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentationethanparker61
 
Marketing with technology for contractors
Marketing with technology for contractorsMarketing with technology for contractors
Marketing with technology for contractorsNehlsen Communications
 
Product Buy Cycle (Sales Funnel)
Product Buy Cycle (Sales Funnel)Product Buy Cycle (Sales Funnel)
Product Buy Cycle (Sales Funnel)Md Ekram
 
Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17
Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17
Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17Jeremy A. Williams
 
Workshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyWorkshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyErica Campbell Byrum
 
How To Be A Good Facebook Page Manager
How To Be A Good Facebook Page ManagerHow To Be A Good Facebook Page Manager
How To Be A Good Facebook Page ManagerBruce Jones
 
Social Media Marketing Made Simple
Social Media Marketing Made SimpleSocial Media Marketing Made Simple
Social Media Marketing Made SimpleAshley Blickenstaff
 
Using Facebook To Promote Your Business
Using Facebook To Promote Your BusinessUsing Facebook To Promote Your Business
Using Facebook To Promote Your BusinessSarah Page
 
Using Facebook to Market Your Business
Using Facebook to Market Your BusinessUsing Facebook to Market Your Business
Using Facebook to Market Your BusinessMichael Rodriguez
 
Facebook Webinar Slides
Facebook Webinar Slides Facebook Webinar Slides
Facebook Webinar Slides Tim Evans
 
Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16
Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16
Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16Jeremy A. Williams
 

Semelhante a Facebook to build a community (20)

Social Media for Hotels and Hospitality
Social Media for Hotels and HospitalitySocial Media for Hotels and Hospitality
Social Media for Hotels and Hospitality
 
Social Media Marketing Tools for Small Business
Social Media Marketing Tools for Small BusinessSocial Media Marketing Tools for Small Business
Social Media Marketing Tools for Small Business
 
Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12Stirling Social Media Presentation 12-14-12
Stirling Social Media Presentation 12-14-12
 
How to Use Facebook to Grow Your Business
How to Use Facebook to Grow Your BusinessHow to Use Facebook to Grow Your Business
How to Use Facebook to Grow Your Business
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentation
 
Marketing with technology for contractors
Marketing with technology for contractorsMarketing with technology for contractors
Marketing with technology for contractors
 
Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17
Facebook, Twitter, Blogging 101  - Ag Hort Conference - 2012.01.17Facebook, Twitter, Blogging 101  - Ag Hort Conference - 2012.01.17
Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17
 
Product Buy Cycle (Sales Funnel)
Product Buy Cycle (Sales Funnel)Product Buy Cycle (Sales Funnel)
Product Buy Cycle (Sales Funnel)
 
Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17
Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17
Facebook, Twitter, Blogging 101 - Ag Hort Conference - 2012.01.17
 
Workshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyWorkshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media Strategy
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Research
 
Social Media Training
Social Media TrainingSocial Media Training
Social Media Training
 
How To Be A Good Facebook Page Manager
How To Be A Good Facebook Page ManagerHow To Be A Good Facebook Page Manager
How To Be A Good Facebook Page Manager
 
Social Media Marketing Made Simple
Social Media Marketing Made SimpleSocial Media Marketing Made Simple
Social Media Marketing Made Simple
 
Facebook Pages
Facebook PagesFacebook Pages
Facebook Pages
 
Using Facebook To Promote Your Business
Using Facebook To Promote Your BusinessUsing Facebook To Promote Your Business
Using Facebook To Promote Your Business
 
Using Facebook to Market Your Business
Using Facebook to Market Your BusinessUsing Facebook to Market Your Business
Using Facebook to Market Your Business
 
Facebook Webinar Slides
Facebook Webinar Slides Facebook Webinar Slides
Facebook Webinar Slides
 
Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16
Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16
Going Viral: Integrating Social Media - Indiana Tourism Council - 2011.06.16
 
Facebook: How to maximise your influence and reach
Facebook: How to maximise your influence and reachFacebook: How to maximise your influence and reach
Facebook: How to maximise your influence and reach
 

Mais de ICSCSocialMedia

Mais de ICSCSocialMedia (20)

Weekly briefmarch18
Weekly briefmarch18Weekly briefmarch18
Weekly briefmarch18
 
Get social Get found Get local Get deals done
Get social Get found Get local Get deals done Get social Get found Get local Get deals done
Get social Get found Get local Get deals done
 
Smp linked in
Smp linked inSmp linked in
Smp linked in
 
Five pillars social_media_powerpoint_final
Five pillars social_media_powerpoint_finalFive pillars social_media_powerpoint_final
Five pillars social_media_powerpoint_final
 
Smp b2 b case studies
Smp b2 b case studiesSmp b2 b case studies
Smp b2 b case studies
 
Seo
SeoSeo
Seo
 
2012 sm powerpoint 2
2012 sm powerpoint 22012 sm powerpoint 2
2012 sm powerpoint 2
 
Mobile marketing 202
Mobile marketing 202Mobile marketing 202
Mobile marketing 202
 
Smp 0050 keynote copy
Smp 0050 keynote copySmp 0050 keynote copy
Smp 0050 keynote copy
 
Smp google plus
Smp google plusSmp google plus
Smp google plus
 
Smp top5 questions_powerpoint
Smp top5 questions_powerpointSmp top5 questions_powerpoint
Smp top5 questions_powerpoint
 
Icsc fb changes deck
Icsc fb changes deckIcsc fb changes deck
Icsc fb changes deck
 
Sm crisis communications
Sm crisis communicationsSm crisis communications
Sm crisis communications
 
Pinned!
Pinned!Pinned!
Pinned!
 
Value vs luxury
Value vs luxuryValue vs luxury
Value vs luxury
 
Social media pavilion media relations - icsc
Social media pavilion   media relations - icscSocial media pavilion   media relations - icsc
Social media pavilion media relations - icsc
 
Parade angie van_denzen- presentation_final
Parade angie van_denzen- presentation_finalParade angie van_denzen- presentation_final
Parade angie van_denzen- presentation_final
 
Icsc re con_2012_smp_dave_lewand
Icsc re con_2012_smp_dave_lewandIcsc re con_2012_smp_dave_lewand
Icsc re con_2012_smp_dave_lewand
 
2012 sm powerpoint 1
2012 sm powerpoint 12012 sm powerpoint 1
2012 sm powerpoint 1
 
Smp steve preso
Smp   steve presoSmp   steve preso
Smp steve preso
 

Último

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 

Último (20)

Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 

Facebook to build a community

  • 2. Facebook Why Facebook is Still King of the Social Kingdom • One BILLION users • Valued at approximately $100 billion • Captures one in every 11 Internet visits in the U.S. • One in every five page views online • Average visit time is 20 minutes • Average user has 130 friends and “Likes” 80 pages • 56% of consumers are more likely to recommend a brand after becoming a fan • 3.5 billion pieces of content shared each week • “Facebook” is the top search term of ALL search tearms and #1 ranked website in the U.S. • Signficant brand makreting opportunities
  • 3. Facebook Audience: Consumers A study by Compete Online Shopper intelligence, the top two reasons follow a retailer are: • Keep up-to-date on sales and promotions—56% • Learn more about a specific retailer—29%
  • 4. Facebook Audience: Consumers It’s not about you. • The “Late Night” Rule • Formula: Business Objectives + User Goals = Content - Biz Objective: Promote arrival of summer styles - User Goal: Sales/discounts - Content: “The Today Show featured the most buzzed about summer trends in shoes and DSW just recieved a new shipment of beautiful espedrilles. Bonus: 10% off full priced items this weekend only! • Content Calendars • Engage
  • 5. Facebook Audience: Consumers A happy shopper is a happy shopping center. • Fan exclusive offers • Insider Tips • Transparency
  • 6. Facebook Audience: Consumers Take advantage of Facebook’s built-in tools. • Insights • Advertising
  • 7. Facebook Audience: B2B Resource: Dell • IT news • White papers • Case studies • IT events • Support • Targeted content; e.g., business process
  • 8. Facebook Audience: B2B Unique/Exclusive Content: Hubspot • Presentations • White papers/Ebooks • Relevant industry information • Free trials
  • 9. Facebook Audience: B2B Added Value: Symantic • Slideshare • YouTube • Giveaways/Polls • Crowdsource ideas

Notas do Editor

  1. \n
  2. \n
  3. Facebook provides a supreme platform for anyone speaking to consumers because the layout allows for a strong brand presence, promotional opportunities and built-in advertising and analytics platforms. That said, it’s up to you to maximize the opportunities presented and generate engaging content.\n\n
  4. The Late Night Rule—Guests that are featured on a late night talk show (Letterman, Leno, etc.) spend five minutes talking about relevant news, anecdotes or personal stories and only two minutes plugging their project. Keep content fresh by mixing relevant news, stories, humor and valuable information with promotional messages. \nContent Calendars: some research to find out what is happening in the community, upcoming holidays, events, trends, etc. that are relevant to your audience and create a calendar for the week or month to ensure you continually have fresh, engaging and relevant content. Fill in with anecdotes or day-to-day shopping center happenings as they occur.\nEngage: Ask questions, encourage “Liking” a product or update, crowdsource/poll your fans, etc.\n
  5. A happy shopper is a happy shopping center. A little VIP treatment goes a long way.\n•Fan exclusive offers: Custom-built apps or third-party vendors; e.g., Wildfire\n•Insider tips: Upcoming sales/promotions, heads-up to new merchandise in stores, fashion trends and tips, etc.\n•Transparency: If you open a Facebook page, you are opening yourself up to an open line of communication between the brand and the consumer, and you can’t make everyone happy all of the time. If you discount valid complaints/criticisms, all the goodwill you have built up can quickly be damaged.\n\n\n
  6. Overview: \n- All post types\n\nLikes: \n- People who like your Page (demographics and location)\n- Where your Likes Came From\n\nReach (how many people saw any content about your page):\n- Who you reached (demographics and location)\n- How you reached peole\n- Visits to your page/apps\n\nTalking about this:\n- Who is talking about your page\n- How people are talkign about your page\n
  7. Even though Facebook may not be the social network that B2B companies prefer, it still holds benefits if used correctly. Aberdeen Group did a survey to find the top social media strategies for B2B:\n\nDell has done an excellent job positioning its Facebook Page as a resource and tool for its audience to want to come back to receive information about topics currently relevant to them. It is designed completely differently from its consumer Facebook page both in design and function. Content Focus: IT news, white papers, IT events and targeted content, e.g., business process, etc.\n
  8. Hubspot is an inbound marketing firm and exquisitely uses its Facebook page for fans to download unique content, including presentations, white papers, case studies, etc. that are relevant to the industry.\n
  9. People are people, and people love exclusive offers. Symantec provides security, storage and systems management solutions to businesses. Similar to Dell and Hubspot, Symantec uses Facebook to educate fans on their products and the industry in general. Additionally, they have integrated other social platforms such as the Slideshare application to share industry presentations and YouTube featuring educational and information videos. Additionally, they have tried some more “consumer-friendly” tactics including free giveaways and polls.\n
  10. \n