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IBM Thought Leadership whitepaper. Many of today’s innovations are driven by the consumer
marketplace. This is particularly true in the voice, video and collaboration spaces. With new ways for people to find
each other, keep in touch, share ideas and get information from any place, mobility is the new norm. As consumers,
we are very familiar with the ease with which this can be done. As employees, we would like to apply these consumer
capabilities to our work—seamlessly and on a global basis— to make us more effective with business colleagues, clients
and business partners.