1. (The Business Value of Web 2.0)
(Brent Lello)
(Advanced Collaboration Software Sales Specialist – IBM Lotus A/NZ)
IBM Insight Forum 09 Make change work for you
®
3. IBM Lotus Software
on
Level of Interactio
Development of th Web
D l t f the W b
Web 2.0
Web 1.0
Connected
Individual
Time
8/27/2009 Enterprise 2.0 | Ralph Demuth
4. IBM Lotus Software
From Individual Consumers to Connected Contributors
Source:
Dion Hinchcliffe’s Web 2.0 Blog
8/27/2009 Enterprise 2.0 | Ralph Demuth
5. IBM Lotus Software
What is Web 2.0?
“Web 2.0 is a set of economic, social, and technology trends that collectively form the
basis for the next generation of the Internet … characterized by user participation,
openness, and network effects.”
—O’Reilly Radar
Web 1.0 Web 2.0 Web 2.0 is about …
Britannica Online Wikipedia
PLATFORM PEOPLE
Yahoo! Del.icio.us Web as a delivery platform Social computing
Access services online Connect to expertise
Home pages Blogs
MapQuest Google Maps
Ofoto Flickr
GeoCities MySpace/Facebook
y p APPLICATION DEVELOPMENT
Change the economics of
Napster Pandora/Rhapsody application development
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6. IBM Lotus Software
With whom do you want to work?
h d tt k?
ble
Affab
Lovable Fool Lovable Star
Jerk
Incompetent Jerk Competent Jerk
Fool Competent
Source: Competent Jerks, Lovable Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005
7. IBM Lotus Software
Web 2 0 Social ft
W b 2.0 S i l software helps you find the ‘Lovable Stars’
h l fi d th ‘L bl St ’
ble
Affab
Lovable Fool Lovable Star
Jerk
Incompetent Jerk Competent Jerk
Fool Competent
Source: Competent Jerks, Lovable Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005
8. IBM Lotus Software
Social t
S i l networking and collaboration
ki d ll b ti
Critical Success Seekers Contributors
Factors I need someone I am someone
Awareness How do I know who is out How can I become more known?
working
there?
Social
Competence (Trust)
p ( ) Is this person competent?
p p How can I advertise my
y
Netw
expertise?
Benevolence (Trust) Will this person help me? How can I develop my
orative
reputation as a trusted partner?
ols
Too
Collabo
Mechanism Do we have a method to collaborate?
Weave social networking into existing collaboration tools to
naturally discover people and their knowledge
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9. IBM Lotus Software
Why should you care about Web 2.0? (continued)
Companies are investing in Web 2.0 to increase their competitive advantage
Web 2.0 adoption trends Forrester projects significant
adoption of Web 2.0, saying
p y g
that enterprise spending on
Web 2.0 is expected to grow
34% from US$764 million in 2008
33% 32%
to US$4.6 billion in 2013.1
29% 28%
27%
24% 24% 23%
Gartner ranks Web 2.0 as
21% a transformational trend in
the short term—less than
two years.2
Twenty-two percent of
organizations surveyed
are using mashups now.
An additional 42 percent
plan to use mashups
se mash ps
Blogs RSS Wikis Podcasts Social networking within two years.3
2007 2008
Source: McKinsey Quarterly Survey on Web 2.0, July 2008.
1. Forrester, Global Enterprise Web 2.0 Market Forecast: 2007 To 2013, G. Oliver Young, April 21, 2008.
2 Gartner, Hype Cycle for Emerging Technologies, July 2008.
3 Economist Intelligence Unit Survey, January 2007.
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10. IBM Lotus Software
Why
Wh use S i l Software in Your Business
Social S ft i Y B i
Be Change-Ready
Change Ready Empower people to share their knowledge
and expertise
Enable people to discover information
quickly and easily
Find and connect with the right experts fast
Integrate Globally
Work together virtually without flying in for
face to face meetings
Connect everyone to your customers and
partners
Innovate your p oducts a d se ces, e te g
o ate you products and services, entering
Lead in Innovation new markets and gaining new potential
customers
Anticipate change faster than your competition
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11. IBM Lotus Software
Lotus C
L t Connections – I t
ti Integrated Social Software Services
t d S i l S ft S i
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12. IBM Lotus Software
Common P i P i t
C Pain Points
Inability to innovate quickly enough around new products or services
causing reduced revenue growth.
Workforce demographics causing a loss of knowledge from retiring
workforce and requiring recruitment and retention of a new
generation of ‘net-gen’ youth into the business.
Globalisation, mergers and acquisitions, and outsourcing requiring
people to be better connected with disperse colleagues.
Project–based environments driving a need for faster activity
execution and more best practices reuse.
p
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13. IBM Lotus Software
Business B
B i Benefits of Lotus Connections
fit f L t C ti
Improves the visibility of peoples expertise, ideas, and content.
p y p p p
Improves operational efficiency by surfacing an organisation’s human
capital within the context of a business application or process.
Fosters idea sharing and innovation and empowers vibrant
communities in order to drive growth
growth.
Improves the value of key experts across the organisation.
Provides the Web 2.0 tools that ‘net-gen’ workers expect to be
productive.
productive
Improves the speed of execution of adhoc business activities through
best practices capture and reuse.
Improves an organisation s insight into their customers’ or partners’
organisation’s customers partners
feedback and ideas.
Provides a security-rich, protected platform that you control for sharing
social data and intellectual property of employees and customers.
p p y p y
Empowers organisations to pro-actively adapt to marketplace trends
and customer expectations by quickly
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14. IBM Lotus Software
What th A l t S
Wh t the Analysts Say…
Rob Koplowitz, Forrester Research - “Connections is as good as
any product made by a vendor focused solely on social software for
the enterprise It is also very good at integrating with enterprise
enterprise.
content."
Jonathan Edwards, Yankee Group - “IBM's recent partnership with
Research in Motion (RIM) to put a mobile version of Connections on
BlackBerry placed the vendor not only ahead of Microsoft, but
enterprise 2.0 vendors as well”
CG Lynch, cio.com - “Unlike SharePoint which started off as a
Lynch cio com Unlike SharePoint,
document management system and then recently added Web 2.0
features, Connections is strictly a social software offering.”
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16. IBM Lotus Software
Why should you care about Web 2.0?
You can measure the ROI of Web 2.0 across a variety of sources. Here’s an
example of how IBM benefited from Web 2.0 with its Enterprise Tagging
20
Services (ETS), which:
Allows users to tag pages in the IBM intranet
Is integrated with enterprise search to significantly reduce search time
ROI
Improved growth through
I d th th h Increased empowerment
I d t
innovation Improved efficiency Cost avoidance of key resources
Broadened the collective Cut search time by an Avoided US$2.4 million Enabled better use of key
intelligence to drive average of 12 seconds in costs through the experts and content
o at o
innovation reusability of the ETS ac oss the organization
across t e o ga at o
With 286,584 search
widget Uncovered information
visits per week, saved with an estimated value
955 hours of US$500,000 per
At US$100 per hour,
p year
40 hours per week
and 48 weeks per year,
gained US$4.6 million
in productivity
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17. IBM Lotus Software
IBM social networking at work at Cardiff University
Improves research agenda with IBM Lotus Connections software
Business challenge
Improve overall employee productivity by allowing faculty to tap into
the vast amount of knowledge and skills across the university
Solution
An enterprise-wide directory service based on IBM Lotus Connections
software that:
Enables researchers and staff to search for skills, projects,
teams and knowledge throughout the institution
Allows users to locate information quickly, interact with people
in realtime and advance research projects through
collaboration
Benefits
Increased collaboration across previously isolated schools and
faculties
Improved the university experience of faculty and students
Enhanced teaching methods and materials
Increased efficiencies in research projects and grant management
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18. IBM Lotus Software
Lotus Connections @ Imerys, USA
Imerys
International Supplier of minerals, 250 locations in 45 countries
Business Challenge:
g
• Diverse customer base requiring increasing levels of
service
• R&D drives value for customers, so need to Connect
R&D more effectively to all lines of business
Solution
Initial solution rolled out to Environment Health & Safety
Division
EHS uses Activities to respond to audits and incidents
and track site visits, To Do lists, presentations, reports
and picture images for 1 week audits.
Future roll-out includes R&D function across the
enterprise
Benefits:
Easier sharing of content and collaboration across
different lines of business across the globe
Better informed staff ensures better informed and happier
customers
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19. IBM Lotus Software
Enterprise Mashups -
p p
Leverage Existing Assets to Address Situational Needs
Business Challenges
Lack of agility and inability to quickly
Strategic,
Strategic IT built innovate– IT can’t respond fast enough
applications to business requirements
sers per application
Spreadsheet “apps” hard to manage,
share,
share keep current
Silo-ed, outdated, inaccessible data
a
IT Challenges
Ch ll
IT is backlogged and suffering from
too many business requests
Underground or “shadow” IT
shadow
Numb of us
Enterprise Mashups Security violations
Loss of information
ber
Long Tail - situational
Number of applications
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20. IBM Lotus Software
IBM Mashup Center at work at Boeing
Purpose: enable U.S. Federal Aviation Administration (
p (FAA) officials to q
) quickly
y
identify the nearest airport that can safely handle an incoming aircraft for
emergency response
“As an established innovator Boeing believes in
As innovator,
the power of Web 2.0 and embraces it not only
for collaborative work, but also for the heavy lifting
of enterprise planning and execution. IBM Mashup
Center is playing a key role in our visionary approach
to strategic asset management. It's critical to know
where your major assets are and how to use them
at any given time situation or condition ”
time, condition.
— Paul Comitz, Boeing, IBM press release, June 5, 2008
Created by IBM and Boeing to demonstrate next-generation aviation capabilities
Draws from existing data and systems to enable officials to react to unexpected
Boeing Air Traffic Management
events
Built within three weeks and delivered to the FAA, the U.S. Department of Defense
and the U.S. Department of Homeland Security
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Thank
Th k you
IBM Insight Forum 09 Make change work for you
®