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IBM presentation

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IBM presentation

  1. 1. Leveraging Information For Smarter Business Outcomes Tony Rummans VP, Information Management Software IBM Southwest Europe
  2. 2. Agenda How to Get Started…the IBM Information Agenda IBM Information On Demand Portfolio Our Smarter Planet and the Information Challenge Proceeding Along an Information-Led Transformation
  3. 3. The world is changing… becoming instrumented, interconnected, and intelligent On a Smarter Planet, new business challenges and conditions have placed a renewed urgency on optimization and a need for a new kind of intelligence…. Instrumented Interconnected Intelligent
  4. 4. <ul><li>Variety of Information </li></ul><ul><li>80% of new data growth is unstructured content </li></ul><ul><li>Emails, images, audio, video.. </li></ul><ul><li>Volume of Digital Data </li></ul><ul><li>57% CAGR for enterprise data through 2010 </li></ul><ul><li>Machine generated data : Sensors, RFID, GPS.. </li></ul><ul><li>Velocity of Decision Making </li></ul><ul><li>Rapidly changing business climate </li></ul><ul><li>Need to get ahead of the curve : predict issues and fix them </li></ul>With this change comes an explosion in information …
  5. 5. … . but that information is not driving better decisions. 1 in 3 spent by knowledge workers each week just searching for and understanding information managers frequently make critical decisions without the information they need 19+ Hours 3 in 4 “… 40 exabytes of data created in 2008… more than created in the previous 5,000 years combined…” business leaders say more predictive information would drive better decisions Source: Various Industry Studies
  6. 6. Doing so empowers an information-led transformation Physician Telco Call Center Rep Loan Officer Retail Sales Associate … predict infection in premature newborns 24 hours earlier? … apply social relationships of customers to prevent churn? … adjust credit lines as transactions are occurring to account for risk fluctuations? … determine who to offer discounts at time of sale instead of offering to all? The key is enabling informed, real-time decisions at the point of impact, without requiring that everyone be an analytical expert Imagine if you could…
  7. 7. Organizations will reach a tipping point when they apply real-time analytics at the point of impact Information Agenda Deploy real-time predictive analytics & the supporting information platform Information-Led Transformation Additional benefit from micro-efficiencies Rapid, informed, confident decisions consistent across the organization Business Value Information and Analytics Use Over Time
  8. 8. What is needed for an information-led transformation? 3 elements required but you can start anywhere Apply business analytics to optimize decisions Establish a flexible information platform Plan an information agenda
  9. 9. How do you get started on an information-led transformation? IOD Software & Solutions; Information Infrastructure BI/Performance Management; Advanced Analytic & Optimization Services Information Agenda; BAO Strategy Services Apply business analytics to optimize decisions Establish a flexible information platform Plan an information agenda
  10. 10. Source: Accenture CIO Data Management Survey 2007. n=167 CIOs 75% of CIO’s believe their competitive advantage can be strengthened by better using and managing enterprise data 75%
  11. 11. Source: Accenture CIO Data Management Survey 2007. n=167 CIOs … but only 15% believe that their data is comprehensively well managed 15%
  12. 12. Times of Change… New Opportunities 11.1% CGR 5.1% CGR Business Optimization Business Automation Client Investment in Business Optimization Projects is Growing 2x as fast as Business Automation
  13. 13. What is an Information Agenda ? <ul><li>A Strategy - to provide trusted information </li></ul><ul><li>Enterprise-wide plan - to unlock information across silos </li></ul><ul><li>Roadmap - to turn information into a strategic asset </li></ul>
  14. 14. Setting an Information Agenda Automation Application Agenda Optimization Call Center Operations Human Resource Management ERP & Financials
  15. 15. IBM Information Agenda Workshops <ul><li>Review Information Agenda </li></ul><ul><li>Understand key business initiatives, strategic priorities, challenges, etc </li></ul><ul><li>3-hour to 1 day workshop </li></ul><ul><li>Build vision and high level roadmap for IOD journey </li></ul><ul><li>Interviews with key stakeholders from business and IT </li></ul><ul><li>1-5 day workshop; 2-4 weeks offsite </li></ul><ul><li>Defines and scopes an IA project </li></ul><ul><li>Interviews with key project stakeholders from business and IT </li></ul><ul><li>1-4 week workshop </li></ul>Briefing 1 2 Roadmap Workshop 3 Solution Workshop Introduction Begin Developing Your Agenda Architect and Plan Your First Project
  16. 16. Business Analytics & Optimization IBM Global Business Services Consulting Organization Business Analytics and Optimization Strategy Business Intelligence & Performance Management Advanced Analytics and Optimization Enterprise Information Management Enterprise Content Management <ul><li>Identify and prioritize opportunities for improvement </li></ul><ul><li>Change business processes and operations to exploit analytics </li></ul><ul><li>Implement management systems to maintain control and achieve goals </li></ul><ul><li>Report outcomes of business processes and programs </li></ul><ul><li>Automate management dashboards and scorecards </li></ul><ul><li>Create planning, Budgeting, & Forecasting tools </li></ul><ul><li>Apply advanced statistical and regression analysis upon historical data for predictive decision-making </li></ul><ul><li>Integrate optimization algorithms and technology into operations </li></ul><ul><li>Ensure robust and trusted data is available when needed and is easy to consume </li></ul><ul><li>Provide a consolidated and efficient information platform to support optimization initiatives </li></ul><ul><li>Manage document & records, including archives </li></ul><ul><li>Manage structured and unstructured content </li></ul><ul><li>Manage digital assets & rights </li></ul><ul><li>Provide efficiency and transparency to complicated workflows </li></ul>Over 4,000 Dedicated Consultants Worldwide Leveraging IBM Software, and Research... Pervasive Skill Across All Practices Analytics & Optimization
  17. 17. How do you get started on an information-led transformation? IOD Software & Solutions; Information Infrastructure BI/Performance Management; Advanced Analytic & Optimization Services Information Agenda; BAO Strategy Services Apply business analytics to optimize decisions Establish a flexible information platform Plan an information agenda
  18. 18. Business Intelligence & Performance Management Optimize business performance Realize fast time to value with adaptable, packaged BI applications IBM Cognos 8 Analytic Applications Drive dynamic, reliable and sustainable financial performance management practices IBM Cognos 8 Planning, IBM Cognos 8 BI, IBM Cognos 8 Controller IBM Cognos TM1 Make better, faster decisions by sharing, understanding, analyzing and sharing information IBM Cognos 8 BI Analytics & Optimization
  19. 19. <ul><li>Business Challenge </li></ul><ul><li>Difficult to measure productivity and assess business performance across 50 prestigious brands worldwide </li></ul><ul><li>Limited access to information across regions (esp. Asian growth countries) </li></ul><ul><li>What’s Smart? </li></ul><ul><li>Created a robust information analysis and reporting system for sales and marketing to understand customer buying patterns and adjust product mix </li></ul><ul><li>Smarter Business Outcome </li></ul><ul><li>Better product mix increased daily deliveries by 100% </li></ul><ul><li>Improved sales force productivity and customer loyalty </li></ul>“ Our business is driven by customers and our ability to understand what drives them adds value to our business” LVMH Executive LVMH Increases Productivity Of Sales Force
  20. 20. Pre-optimized Business Intelligence Software triples out of the box performance* * Based on IBM Laboratory Tests. Actual results may vary depending on specific environment and configuration. IBM Smart Analytics System A Broad Range of Analysis, Dashboards & Reporting Analytics & Optimization
  21. 21. How do you get started on an information-led transformation? IOD Software & Solutions; Information Infrastructure BI/Performance Management; Advanced Analytic & Optimization Services Information Agenda; BAO Strategy Services Apply business analytics to optimize decisions Establish a flexible information platform Plan an information agenda
  22. 22. Leverage Information For Smarter Business Outcomes Information on Demand Software Portfolio Business Optimization Customer & Product Profitability Multi-channel Marketing Information Infrastructure Workforce Optimization Dynamic Supply Chain Financial Risk Insight Information Platform
  23. 23. Data Management Manage data over its lifecycle Lower the cost of data and improve service levels Free information to create new business value IBM DB2, IMS, Informix, solidDB, U2 Improve performance, cut costs and reduce risks IBM Optim, DB2/IMS tools Information Platform
  24. 24. <ul><li>Business Challenge </li></ul><ul><li>Consistent data growth of 25% to 30% annually had caused significant performance issues throughout the PeopleSoft ERP </li></ul><ul><li>What’s Smart? </li></ul><ul><li>Archive data from PeopleSoft production environment to improve performance & save on storage costs using IBM Optim Data Growth Solution </li></ul><ul><li>Smarter Business Outcome </li></ul><ul><li>Achieved full ROI of $10 million over a 3 year period and a payback in 9 months </li></ul><ul><li>Improve payroll, HR and finance processing times by 60% </li></ul>Corning Reduces Cost by Millions Of Dollars
  25. 25. Enterprise Content Management Optimize content, process and compliance management Capture, manage & leverage your enterprise content IBM FileNet Content Manager, IBM Content Manager, IBM Content Manager OnDemand Create insight from unstructured information IBM OmniFind Search & Content Analytics Optimize content-centric business processes IBM FileNet BPM Manage regulatory compliance IBM Content Collection & Archiving, IBM Classification Module, IBM Records Management, IBM eDiscovery Search & Analytics Information Platform
  26. 26. &quot;The success of the HAWK Power Detention System has demonstrated the value and potential of IBM FileNet P8 for J.B. Hunt. As a result, other divisions within the company are exploring business process management as a way to remove non value-added work and add dollars to the bottom line. &quot; Tarek Taha Engineering Manager JB Hunt <ul><li>Business Challenge </li></ul><ul><li>Manual billing </li></ul><ul><li>Deliveries made before customers could accept resulting delays </li></ul><ul><li>What’s Smart? </li></ul><ul><li>Complete billing process visibility </li></ul><ul><li>Automated carrier assignment & billing – drivers know when customers can take deliveries and charge automatically if the customer delays delivery </li></ul><ul><li>Multiple forms of information including email and paper are now automatically managed </li></ul><ul><li>Smarter Business Outcome </li></ul><ul><li>Accurately track and bill charges to the customer adding $870K in revenues annually </li></ul><ul><li>6 times improvement in billing staff productivity </li></ul><ul><li>Improve record-keeping to ensure compliance </li></ul>JB Hunt Increases Revenue
  27. 27. Trusted Information Management Create, manage, govern and deliver trusted information Get your arms around your data IBM InfoSphere Foundation Tools Deliver better business intelligence faster IBM InfoSphere Warehouse Get a single view of your business IBM InfoSphere MDM Server Consolidate your application infrastructure IBM InfoSphere Information Server Information Platform
  28. 28. Trust In Financial Services Firms Is Falling May 2009 “Trends 2009: European Retail Banking eBusiness And Channel Strategy” Trust Impacts Business… European Example Trust has, and continues to drop “ I trust Financial firms to treat me fairly & honestly”
  29. 29. <ul><li>Business Challenge </li></ul><ul><li>Create a source for complete and accurate customer information to drive sales across lines of business </li></ul><ul><li>What’s Smart? </li></ul><ul><li>Core customer information hub built on service oriented architecture for maximum flexibility, with cross-references to policy, claims and billing systems </li></ul><ul><li>Smarter Business Outcome </li></ul><ul><li>Insurance agents and customer service representatives can up-sell and cross-sell more effectively, growing revenues and enhancing customer loyalty </li></ul>“ MDM Server provides services that are both reactive and proactive. The product proactively identifies customer events and responds in real time, alerting other applications of the detected events.” Jay Woo, Vice President, Information Technology The Co-operators Increases Revenue
  30. 30. Business Intelligence & Performance Management Optimize business performance Realize fast time to value with adaptable, packaged BI applications IBM Cognos 8 Analytic Applications Drive dynamic, reliable and sustainable financial performance management practices IBM Cognos 8 Planning, IBM Cognos 8 BI, IBM Cognos 8 Controller IBM Cognos TM1 Make better, faster decisions by sharing, understanding, analyzing and sharing information IBM Cognos 8 BI Information Platform
  31. 31. Information Infrastructure Securely manage information and mitigate business risks Keep information available & accessible Storage optimization & integration services, Business continuity & resiliency services, System Storage SAN Volume Controller, IBM Power Systems, System x and System z Retain & manage information more efficiently Data mobility services, Scale out file services, System Storage ProtecTIER deduplication, Tivoli Storage Manager Keep information secure & protected Information protection services, Internet Security Services, Tivoli Key Lifecycle Manager, System Storage DS8000 drive-level encryption, IBM Power Systems, System x and System z Reduce reputation risks and audit deficiencies Enterprise Archive Services, System Storage N Series with SnapLock, System Storage Archive Manager (SSAM) Information Platform
  32. 32. <ul><li>Business Challenge </li></ul><ul><li>Lacked ability to respond rapidly to legal discovery demands for email </li></ul><ul><li>3.5B emails in back up storage – no easy way to search/retrieve </li></ul><ul><li>What’s Smart? </li></ul><ul><li>Email archiving, retention and retrieval solution for enterprise message servers using IBM ECM Compliant Information Management </li></ul><ul><li>30,000 mailboxes, 1.2M daily volume, 750M archived </li></ul><ul><li>Smarter Business Outcome </li></ul><ul><li>Ensure compliance with Discovery Orders, avoiding penalties and judgments from inability to produce emails in timely fashion </li></ul><ul><li>Search across mailboxes and apply multiple holds, preventing critical email deletion and ensuring email retention for the required duration </li></ul><ul><li>De-duplication stores email and attachments more efficiently </li></ul>Major U. S. Insurance Services Company Reduces Risk Of Legal Non-compliance Major U. S. Insurance Services Corporation
  33. 33. Information-Led Transformation at Commerzbank Real-time, Predictive Analytics Trusted Customer Information Enterprise-wide Expansion Advanced Analytics Trusted Information Information as an Asset Real-time Real-time Trading Positions, Real-time Risk Analysis, Withholding Tax Optimization, M&A Agility… Profitable Growth Cost Take-out & Efficiency Proactive Risk Management Over 200 Core Systems… Mergers & Acquisitions
  34. 34. Leading the Way in Southwest Europe … SNCF the French railway company handles hundreds of investment projects a year. SNCF called on IBM to help them optimize their financial performance related to hundreds of investment decisions they make yearly and to improved the linkage between headquarters and investment project directors. Implanet French medical device company worked with IBM to develop a proprietary new technology called BeepNTrack, to trace the location of surgical implants from manufacturer to implantation, ensuring medical professionals would have access to the right device at the right time, optimizing resources and aiding in recalls. Carrefour The largest retailer in Europe receives product information from 80,000 suppliers and manages more than 2,5M products at any point in time in its catalogue. They turned to IBM to help them reduce time to market for the introduction of new products with an optimized system which helps them accelerate the introduction of new product catalogues European Financial Services Firm Advanced anti-money laundering analytics brings fraud detection and avoidance closer to the point of contact through trusted information from sources including banks, casinos, census, property transactions and notaries.
  35. 35. Call To Action Plan your information agenda Deploy business analytics to optimize decisions Gain control with an information platform and infrastructure Drive Smarter Business Outcomes With IBM Information Management
  36. 36. IBM Leads Overall & in All Categories… “… You are definitely ahead of the competition. The question is by how much? Is it 2 years?” “… the only vendor in the leadership quadrant: Business Intelligence Services, Data Quality, Data Integration, Customer Data Integration, Info Access…” “… Since 2006, IBM has deliberately & doggedly constructed an unparalleled portfolio of software …it's difficult to see how any competitors will be able to compete anytime soon…” IBM has stayed maniacally focused on helping companies to build a trusted information layer. It adds technologies when they emerge as important differentiators.
  37. 37. Leveraging Information For Smarter Business Outcomes Thank you
  38. 38. Leveraging Information For Smarter Business Outcomes ADDITIONAL INFORMATION
  39. 39. SNCF Optimizes Strategic Infrastructure Investments <ul><li>Financial lifecycle of investments to be managed end-to end. </li></ul><ul><li>Inconsistent spreadsheet based decision process </li></ul><ul><li>Optimized financial performance of investment funds ( 2B €) </li></ul><ul><li>60% improvement in decision making cycle time across over 1,500 users </li></ul><ul><li>Linkage in decision making between headquarters and investment project directors </li></ul>14,000 Trains Daily, 32,000 KM of Track… 18,000 Workers… 100s of Investment Decisions Annually... Inconsistent Process & Information... Multiple ERP Systems No Consistent Decision Making Processes
  40. 40. Optimize decisions and transactions at every contact point without being an expert Historical analysis enables macro-optimization Contextual insight applied with precision at point of impact drives micro-optimization Typically enabled by each individual. The background analytics gives different business level suggestions in sub-seconds based on the few questions asked at the point of impact. Typically enabled by large historical data stores with modeling & analysis done by experts
  41. 41. Next Generation of efficiencies come from optimizing every decision, transaction or process at the point of impact… Micro-optimization Sense and respond Predict and act Back office Point of impact Instinct and intuition Real-time, fact-driven Foundational Breakaway Skilled analytics experts Everyone Automated Optimized
  42. 42. IBM’s Approach to Accelerate Information-Led Transformation Information-Led Transformation Smarter Planet/ New Intelligence Plan an Information Agenda Apply Business Analytics to Optimize Decisions & Actions Establish a Flexible Information Platform
  43. 43. IBM’s Approach to Accelerate Information-Led Transformation <ul><li>Information Agenda Workshops & BAO Strategy </li></ul><ul><li>Industry-specific Experience </li></ul><ul><li>Deep Skills </li></ul><ul><li>Technology & Software </li></ul><ul><li>IOD Software Portfolio </li></ul><ul><li>Information Infrastructure </li></ul><ul><li>Workload Optimized Systems </li></ul>Information-Led Transformation Smarter Planet/ New Intelligence Plan an Information Agenda Apply Business Analytics to Optimize Decisions & Actions Establish a Flexible Information Platform 1H09 Over 4,000 Business Analytics & Optimization Consultants IBM Smart Analytics Systems 2H09 Over $10B In Software Investments 2005…2008 Information On Demand Launch 2005
  44. 44. IBM is Investing to Accelerate Information-Led Transformations Solutions Over 4,000 Dedicated Consultants Software Over $10B Software Investments Systems Leveraging Over $6B in Systems Level R&D Research 10 Years Research in Services; Largest Math Department in Private Industry
  45. 45. Optimize Decisions and Transactions at Every Contact Point without Being an Expert Historical analysis enables macro-optimization Contextual insight applied with precision at point of impact drives micro-optimization Typically enabled by each individual. The background analytics gives different business level suggestions in sub-seconds based on the few questions asked at the point of impact. Typically enabled by large historical data stores with modeling & analysis done by experts
  46. 46. Driving Micro-optimization Technologies into the Information Platform SPSS (in progress) Predictive Capabilities Cognos TM1 Real-time Financial Control InfoSphere Streams, InfoSphere CDC, SolidDB Real-time Financial Trading Systems Research Real-time Fraud Analytics
  47. 47. Provide real-time updates & statistics from live sporting events to customers Increase revenue by 15% annually 10-40% market share growth Market leaders are already on their journey Manage Geographic Information System (GIS) data for critical decisions Reduce costs by over $150,000 annually Reduce risks by coordinating emergency services & homeland security Gather and update clinical information to drive pediatric research Reduce administrative costs by 75% Ten Fold Increase in productivity for gathering research cohorts Create complete 360 degree view of over one million customer relationships Increase Revenue by effective cross-selling of new services to the customer base Streamline annual planning and budgeting for restaurants Reduce labor costs by over $2 Million annually City of Los Angeles
  48. 48. ? Sustained competitive advantage Desired State Flexibility & Speed Current State Information Intensive Projects Highly justified projects Information Based Enterprise … transform information into a trusted strategic asset that can be rapidly leveraged across applications, processes and decisions for sustained competitive advantage… … an enterprise with an Information agenda So, What’s Next? Helping our Customers Establish an Information Agenda Establish a business based information strategy Get started quickly, minimize risk and ensure long term success Leverage and extend existing IT investments
  49. 49. Bridging the Gap is a Necessity Driving Value with Information as a Strategic Asset Maturity of Information Use Business Value Desired State Flexibility & Speed Current State Information Intensive Projects 33% still here* * Based on Gartner 2007 Survey Information to Manage the Business Basic Information Interaction Data to Run the Business Focus on Data And Reporting Adaptive Business Performance Information as a Competitive Differentiator Real-time Single View of the Truth Information to Enable Innovation Information in Context Flexible Information Architecture 59% currently focused here*

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