IBM PureData System for Analytics has, for more than a decade, employed a unique system design. This avoids the complexities of SQL data warehouse architecture, enables exceptionally rapid application development and deployment, and executes analytical workloads in a simple and effective manner. For more information on Pure Systems, visit http://ibm.co/18vDnp6. Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.