The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU. It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.

1. Advertising funds
Globally, advertising
accounts for
EACH EURO
INVESTED BY BRANDS
IN ADVERTISING
ADVERTISING
FUELS GDP
5.8MILLION
JOBS IN EU
2.6%OF ALL EU
EMPLOYMENT
ADVERTISING
createsjobS
Internet services
TELEVISION
REVENUES
Advertising provides
high-quality jobs
...so that these can be enjoyed for free or at a reduced rate
VALUE ADVERTISINGOF
PERSONAL
MAIL
SEARCH AND
SOCIAL MEDIA
WEBSITES
SOCIAL MEDIA
PLATFORMS ARE
ACCESSED BY
ALL SEGMENTS OF
THE POPULATION
valueofadvertising.org #AdsMatter
AS DEFINED
BY OECDSUPPORTS
COMPETITION BY
drives
innovation BY
INCENTIVISING
BUSINESSES TO
OUTPERFORM
COMPETITORS
CREATING
DIFFERENTIATED
PRODUCTS AND
SERVICES
INCREASING
CHOICE
CAN GENERATE UP TO
7 EUROS
OF GDP IN THE EU ECONOMY
JOBS DIRECTLY
INVOLVED IN
THE PRODUCTION
OF ADVERTISING
JOBS ENABLED IN
THE MEDIA AND
ONLINE SERVICES
due to advertising
(e.g. journalists or
content producers)
JOBS CREATED IN
THE WIDER ECONOMY
due to the economic
activity driven
by advertising
MEDIA & ADVERTISING
SECTOR
34000
WHOLE EU ECONOMY
22000
INFORMING
CONSUMERS
RADIO
REVENUES
40%
OF EU CITIZENS
REGULARLY USE
E-MAIL SERVICES
Advertising
media internetservices
75%75%
Funded by:
A research by:
AVERAGE
GROSS
INCOME
IN THE EU