Martin van der Meij - De zin en onzin omtrent Automated Trading
Mic 2012 tom-eslinger
1. GETTING TO GREAT MOBILE IDEAS
What’s here and what’s next
MOBILE INSPIRATION CONFERENCE 2012
AMSTERDAM OCTOBER 2 2012
2.
3. From Fixed Line To Freedom
Social Networks + Mobile Out of Home and
Websites Online Ads Games Beyond
Tools
Terms Terms
Terms Terms Terms Terms
Facebook, SMS, MMS, Projections,
websites Banners Online games touchscreens,
Myspace, mobisode, GPS,
mini or microsites Expandables ARG (alternate Bebo,widgets, proximity tools,
Java, Symbian,
content partnership Eyeblaster reality games) applications, instant holograms,
Flash Lite, interactive sensors
syndication Page-takeovers Mobile games messaging,
Streaming banners Treasure Hunts application, QR
Codes, augmented
reality, apps
one + screen many + screens many + screens + environment
Fixed environment / fixed interaction points Movable environment / movable interaction points
4. WE ARE WE CARRY AND WE HAVE HIGH WE ARE
SURROUNDED INTERACT WITH DEFINITION CONSTANTLY
BY HIGH SOPHISTICATE STILL AND VIDEO SHARING WITH
SPEED D SENSORS CAMERAS FRIENDS
CONNECTIONS
5. MY PERSONAL BEST OF
CANNES MOBILE 2012 AND
WHERE WE’RE GOING NEXT
INTERACTIVE PROJECTIONS
ENHANCED + LOCATION GAMING
INTERACTIVE SENSORS
OBJECT + DEVICE INTERACTION
NON-PHYSICAL INTERACTION
31. Getting To Great Mobile Creative
LISTEN TO (AND USE) CONSUMER
INSIGHTS
HAVE AN IDEA THAT IS TRULY
MOBILE
DESIGN EVERYTHING ‘MOBILE
FIRST’
MAKE IT PERSONAL, PORTABLE AND
POTENT
KEEP IT
SIMPLE!