IABC London Naughty & Nice Comms List of 2016

1. eason’s reetings
from
IABC London

2. IABC London’s
Naughty & NICE
Communications of
2016 List

3. Nice
• Innovation Works “The IN Crowd” crowdsourcing fundraising
campaign

4. Naughty
• Apple calling the removal of the audio port on the iphone
"courage"

5. Nice
• Canada's Syrian refugee resettlement program

6. Naughty
• Trudeau's elbowgate incident AND the media and opposition
parties' overzealous response

7. Nice
• The Tragically Hip and Gord Downie's announcement of his illness,
farewell concert tour and his efforts to help shed light on
Indigenous People of Canada and residential schools

8. Naughty
• Montreal's Christmas Tree Is Being Mocked Around The World

9. Nice
• Skittles vs Donald Trump Jr
• Donald Trump Jr compared refugees to a bowl of Skittles in a
Twitter post, it prompted a sour response from the sweet
maker.
• He tweeted:“If I had a bowl of Skittles and I told you just three
would kill you. Would you take a handful? That’s our Syria
refugee problem.”
• But Wrigley, which owns the Skittles brand, was obviously not
eager to be used as a symbol of immigration control.
• It released the perfect response:
“Skittles are candy. Refugees are people.”

10. Naughty
• Melania Trump’s speech that veered off course and caused an
uproar

11. Nice
• Michelle Obama's speech after the Trump “Access Hollywood”
video was released
• "This is not something that we can ignore," Obama, who never
actually referenced Trump's name in her speech, explained.
"It's not something we can just sweep under the rug as just
another disturbing footnote in a sad election season. This
wasn't just 'locker room banter.'
This was a powerful individual speaking
freely and openly about sexually
predatory behavior."

12. Naughty
• President-elect Donald J. Trump's entire presidential campaign
puts him at the top of the naughty communications list. Arguably
Trump's comms tactics were brilliant. They achieved the business
objective. But they compromised the code of ethics that
professional communicators uphold: honesty, integrity, respect for
diverse cultures, not using confidential information for your own
benefit, etc.

13. Nice
• Trump and Kellyanne Conway
• President-elect Donald J. Trump's campaign that rallied
apathetic and disengaged Americans to vote, and to vote for
"the [billionaire] underdog," would be worthy of a Gold Quill --
if ethics weren't among the criteria. His use of plain language,
complete dismissal of political correctness or political verbiage
and the reinvention of himself as "an average American"
scored him the oval office.
Love him or hate him,
it's hard to argue with those results.

14. Naughty
• London Mayor Matt Brown

15. Nice
• SickKids Foundation's VS. campaign - sick isn't weak

17. Join us January 26