Brief overview of the growth in social media, plus tools and techniques to effectively manage the Big Three: Facebook, LinkedIn, Twitter.

1. welcome to the web 2.0 world
social media bootcamp for communicators
IABC International Association
Of Business Communicators
Houston

2. agenda for the day
caroline collective – matthew wettergreen
did you know? – video by xplane com
xplane.com
podcasting
blogging
internal social media tools
monitoring / measurement
the big 3 – facebook/twitter/linkedin
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

3. but first . . .
our thanks to our sponsor
IABC International Association
Of Business Communicators
Houston

4. The Fifth Business is a global communications, design
and learning services firm focused on the people-side of
change.
We combine our offerings with the latest collaborative
technologies and are perfectly positioned to assist our
clients with web 2.0 and social media expansion, making
sure the right strategies are used with the right channels.
http://www.fifthbusiness.com
IABC International Association
Of Business Communicators
Houston

6. fasten your seat belts!
http://www.youtube.com/watch?v=6ILQrUrEWe8
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

7. the big three
linkedin / twitter / facebook
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

8. linkedin –
builds professional connections
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

10. Go after (and offer) recommendations!
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

11. make your own mark
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

12. linkedin summary
fill out that profile – all of it!
ask and answer questions
participate in groups / discussions
INVITE FRIENDS
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

13. twitter –
commo faster than you can think
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

17. IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

19. IABC International Association
Of Business Communicators
Houston

20. facebook –
total transparency . . .
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

25. thanks to our awesome team of presenters
Matthew Wettergreen
Caroline Collective http://carolinecollective cc/
http://carolinecollective.cc/
Do713, What to Do in Houston http://do713.com/
Katie L i d Esther Steinfeld d John Whit id
K ti Laird, E th St i f ld and J h Whiteside
Business Makers Radio Show
http://www.thebusinessmakers.com/
p
Overtime Podcast
http://www.thebusinessmakers.com/overtime
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

26. presenters, continued . . .
Kelly Russo
Houston Zoo http://www.houstonzoo.org/
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International Rhino Foundation http://www.rhinos-irf.org/
E-mail krusso@houstonzoo.org
Susan Cellura
Chevron Corporation (CVX)
E-mail SWC ll @
E l SWCellura@gmail.com
l
http://www.twitter.com/susancellura
http://www.linkedin.com/in/susancellura
p
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10

27. presenters, continued . . .
Sandra Fernandez
Sandra Says blog http://blog sandrasays com/
http://blog.sandrasays.com/
Houston Public Library www.facebook.com/houstonlibrary
E-mail sandra.fernandez@cityofhouston.net
Elaine W Krause
The Portal blog http://ewkrausecom.com/theportal
g p p
E-mail info@ewkrausecom.com
IABC International Association
Of Business Communicators
Houston Social Media Bootcamp -- 5/27/10