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Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.


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  1. 1. hypothesis wvvw. hypothesisgrou p. com fibbhuuuv Win I118/I/ /// ; & ll ; S; _ ) FROM REAL DESIGNERS
  2. 2. Designers here. We're the creative team at Hypothesis, a consumer research firm in Downtown LA. We spend a lot of time designing slides and we wanted to share some of our best tips with you for creating awesome presentations, all the way from creating a concept to final delivery. You can follow us on Linkedln and lnstagram. hypothesis www. hypoI: hesisgroup. com ‘“'c'3° U www. instag ram. com/ hypothesisgroup in wvvw. linkedin. com/ company/ hypothesis-group
  3. 3. The framework. visualize organize design deliver
  4. 4. Visualizing is about picturing what your presentation looks like, from the energy in the room to the reaction on people's faces. It takes inspiration, creative thinking, and patience. Here are some of the tricks we use to rzome up with our best ideas.
  5. 5. Put Yourself in the Audience's Shoes. Before you do anything, picture yourself listening to your presentation. What would be interesting? What would be boring? What type of interaction, if any, would you want? Doing this will help you dispell bad ideas before they even hatch and find a good tone and pace for your presentation. _—— em «rrr~ . — I” _" 7'/ ' . . v. 1 9; 1/3? / _ l - I . / I I. ‘ /4// _ A / / / I ’ - V * / . (A ‘P’ [ . _ / V ‘ 7 ‘V2 _ .4 I _ ‘-* r I
  6. 6. Get Inspired. We're not just talking about great design; we're talking about great presentations. Dynamic, interesting, surprising, touching, and smart. You can find inspiration on websites, in movies, or even on the street. We can hear those gears turning.
  7. 7. Activate Your Creative Mode. What helps you get creative? A pleasant stroll outside? Physical exercise? Tidying up your workspace? For lots of designers, music is what helps us break down creative barriers and brainstorm affectively. Try it.
  8. 8. /3?‘ ‘ / l Be Authentic. There are lots of great presenters with great presentations, but it's important that you stay true to your personal style whether it's quirky, fun, serious, or playful. If you try and mimic someone else’s style, it'll seem forced. The best presenters are relaxed and comfortable in their skin.
  9. 9. Keep The Focus on You. In a live presentation, the visual aids should be the supporting actor. You're the lead. The drama and excitement should come from you, primarily. Think of the slides as accents that help bolster your points, not make them for you. 1 vv
  10. 10. I-low alaom": “ Tlteme‘? G; While not crucial, a theme helps organize your content so your W audience can follow it with ease. A list of tips? A series of surprising ‘d. c I stats? Provocative quotes or E photographs that tee off a broader conversation? / . -‘I ~/ "-/ .1
  11. 11. Free Resource! Where to Find Great Presentation Decks: / WVN. SL| DESHARE. NET WVVW. NOTEANDPO| NT. COM / NVN. TED. COM WVVW. PREZ| .COM
  12. 12. g‘; :3'I-k-y. h'viI‘» You've got your vision, now it's time to gather all the information you have. At first you'll want to include as much as possible, including data, stories, key points, and any supporting information you can find.
  13. 13. Gather All the Things! It's time to collect all the . _. data points that you can . -4 use in your presentation. Start a file or folder to house all your ideas and research. Be generous! Include stories if they 9 ‘ relate to a point you'll be ' making. Inspiring quote? Throw it in. Great photo? In. Graphs and tables? K A You betcha’. ' .
  14. 14. - i e , _ _ I , mmm hmm' 7 * ft. ‘ ' I R‘ Organize ‘em nuggets. Whether or not you've chosen a theme, it's time to organize your information into a logical structure. It can be as simple as a list of bullets and subbullets. Try and fit your information into no more than 6 main points.
  15. 15. Edit Ruthlessly. Decide which points are critical and which are nice-to-haves. Throw out the latter and keep the former. Your audience's attention is limited and bombarding them with extraneous information ultimately dilutes your message.
  16. 16. NJ Storyboard. Now that you've got your big ideas, it's time to storyboard. Stick to one point per slide. You can start thinking about visuals. Do icons make sense? Photography or illustrations? Just simple typography? Or maybe all of them?
  17. 17. /3 (ll Z’ k‘ ‘ ""” ‘T’, ’7(o'X' Don't 9‘ . .~ W Afraid to Wipe L c H5’ the Board Clean. “*8 ’/ _, ,,C You've got a blueprint for your L presentation, finally. But don't be _ k C ND‘ afraid to start it all over again. The process you took to get to this stage will often help crystallize your ideas V u ? ;“. ‘i. ¥.‘3:‘. ';‘*. “:. T”S. ':‘: ‘.‘. ?.' 4:3. 2. 69 new i 0 0. y y' L L L 3/0 h xo +Yi “(L 8 l . — I
  18. 18. z A : .; «,vga‘. V§*r. -Ivwt.3s~I. ; L '- n E I‘. 8 ; ‘~i8 fey, ” / ' I. , , 7:"/ ' “C t’ ’/1 /1 77 / A” r . «L
  19. 19. : 9‘i. i"lI= -"“ ii <: .i'» I ': ~r: iTi; I_i1 You're ready to start designing. It might surprise you to know that designers aren't all moody, smoking artists. Much of our thinking is analytical, guided by the principles of design. There's lots we could say about those principles, but we pulled out the most relevant and useful points in this section, so you can design like a designer.
  20. 20. Grid on It. When choosing layouts, the grid can be your friend. It helps keep layouts consistent and also allows room to make layouts interesting when you break the grid.
  21. 21. White Space is the Right Space. White space, or negative space, is just as important as positive space. It can be used to create tension, interest, and emphasis, and is soothing to look at.
  22. 22. Manage the Hierarchy. Your audience can only digest a few things at a time. Determining the hierarchy is key in controlling how your audience receives the information. Decide what's most important and draw the most attention to it by making it bigger, brighter, or even smaller, then walk your audience through the rest.
  23. 23. Color Rules. The way you use color gives your designs certain meaning. The closer together colors are on the wheel (monochromatic and analagous), the more harmonious they are. The farther away they are (primary and complementary), the more jarring and energetic they can be. Brighter and more saturated colors also bring more energy and attention while softer, desaturated colors are calmer. 3) / ‘) gt ‘Tn “ ‘ ““1- . .—->- > ‘ I "/ '['[ TR‘ . . i g _ g ‘k u-— _ I g__‘ -“
  24. 24. 1 .1‘ ‘i V l ' :5 ) ll I _ , _ . V . 1 V V Find Your ‘ Type. ‘ l l Don't just think of type as something to read. Letters are, after all, shapes that our eyes scan and interpret like small / pictures, so it's important that you find a / ‘ well-designed font that also matches the tone of your presentation. Being able to ; appreciate the small differences in fonts goes a long way.
  25. 25. Picture Purrfect. Choosing the right photos for your presentation is critical. The "right" photo has to match the tone of your presentation, whether serious or playful, dramatic or friendly. The photo should be interesting and communicate your message clearly. Good lighting, good composition, and good resolution are a must for any photo. Ill| l:. I:; :1:a-l
  26. 26. ~= ? g I think Icon, « I think Icon! 5» Icons can serve many functions, 2; from creating visual interest to —' T 7 helping someone quickly identify information. Icons should be clear, consistent, and used sparingly. Try and avoid turning everything into an icon.
  27. 27. Turn Up the Ambience. A little background can go a long way. A subtle texture, pattern, color, or photo in the background can help create a supporting atmosphere for your content.
  28. 28. Watch out for Bullets. This isn't a shootout, so you can put your bullets away, partner. Few things in life are as boring as the headline-bullet formula that's native to PowerPoint. It also causes everyone to read slides, which means they aren't paying attention to you. Use text sparingly and let the main points come from you, not the slide. .
  30. 30. Great content and great design aren't worth much if the delivery is awkward and unpolished. A smooth delivery takes confidence, practice, and time.
  31. 31. «*x. a— x Rehearse, don't read off slides. Every succesful presentation requires preparation. You should never walk in cold to a presentation. Rehearse, rehearse, rehearse. Also, rehearse.
  32. 32. /I 1 l “"'°R2Hn: -ran ‘ I V . Sun: "I. Emu: tn. Ion ulc Jenni am. 1 I -I1-mt cl Min nu, in» nu‘ Beep Boop. Check the Tech. It seems like PowerPoint’s favorite time to malfunction is right before Make sure you have all your fonts, cords, files, and backups. And backups for your backups, too. / 'V: “x“""“"‘/ J; *1‘ W, " ‘,4. "x I you go live with your presentation.
  33. 33. Get it Done. If you're in over you head, we have the experience and design know—how to whip your presentation into shape. hypothesis wwwhypothesisg rou p. co m design@hypothesisg roup. com I H H lllxlll H H lllllx! II I l Ell ll : C : $6‘ Elysian ‘'0 E X‘ 1 Park A1l‘S’f'l-tJE5' llxllll ll I 2 DODGER ECHO . STADIUM . , PARK 3 / , ‘lay’ ; . cmv 7)/ ’ ‘ sRgillvEEr: v HOUSE RADISSON I01 I wusmn: Lam we , , CHINATOI. IN PLAZA V M , Park .5 I I WILTERN BULLOCKS CENTER WILSHII-IE MHCAWMH Park § x, ,, EL PUEBLO WON KOREATOWN 5 "/1 U V cm _ S. “‘°” ’/ —x ‘/ CENIER ll l I cnv HALL ’ " : RSHlhlG mi _ OUARE y 7, . .5‘ LITTLE TOKYO , . PAPA CRISYOS _ ‘ , ~ _ TAVERNA : : ’ L . ... E I l "l' I ILA CONVENTION 5 , ,,, CENTER FASHION DISTRICT i FIRST AFRICAN xx I METHODIST EPISCOPAL ' , » 555 "DQWNTQWN A x IAMEICHURCH 4,, L05 ANGELES. MAP MT ST. MARY‘S — COLLEGE x, I OLYMPIC PARK 3. 5 , _ _ E _ _ '0 To Eas _ SHRINE ' Los Angeles _ AUDITORIUM _x~ '3.’ UN| VERSlTY or ””/ ,, SOUTHERN '1 " xx x CALIFORNIA NATURAL msronv ' R‘”'5S°" “MEL MUSEUM OF LA COUNTY * x Exuosfrfan _. THE CALIFORNIA AFRO- AMERICAN MUSEUM