Krohn Convervatory

Word-of-Mouth Marketing CAMPAIGN RESULTS ,[object Object],[object Object],[object Object],[object Object],[object Object],Krohn Conservatory International Butterfly Show Eden Park, Cincinnati, Ohio April 18 – June 21, 2009

WOM Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WOM Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RESULT: Reached and educated our biggest support groups. CRP Woman’s Hat’s Off Luncheon: 500 members Advisory Council Groups, Foundation Members, Friends of Krohn: Over 2,000 members WOM Marketing Kits: Tell a friend about the show

WOM Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],RESULT: Built a stronger team of Krohn Support Talkers. EMAIL SUBJECT LINE : Tell a friend about the show. Over 500 Volunteers From age 9-90 Volunteer Hours Increased from 6,000 to 9,000 2008 2009 Volunteer Groups consist of schools, corporations, churches, sponsors

WOM Marketing Campaign ,[object Object],[object Object],[object Object],RESULT: Increased community awareness to drive conversations. Media Outlets provided coverage before and after many cultural events.

WOM Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],RESULT: Increased community awareness to drive conversations.

WOM Marketing Campaign ,[object Object],[object Object],[object Object],RESULT: Increased community awareness to drive conversation.

WOM Marketing Campaign ,[object Object],[object Object],[object Object],RESULT: Made a bigger and better show than ever before.

WOM Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],RESULT: Made a bigger and better show than ever before.

WOM Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RESULT: Created awareness “everywhere”.

Street Banner qty: 17 Event Schedule in Lobby Sponsor Banners qty: 20 Fountain Square LED Board Animated Ad

WOM Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RESULT: Higher media impressions.

WOM Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RESULT: 76,116 emails delivered over six month campaign 16,783 emails opened EQUALS 22.5% Open Rate

Conversations Created ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Attendance Comparison ,[object Object],[object Object],[object Object],[object Object]

Krohn Convervatory

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Krohn Convervatory