3. Why I chose this subject
• Many product introduce in TV channel. Some
example, We Watched home-shopping because that
broadcast was about what we wanted. Today, So
some product is sold out and others is disfavored
with people. I'll talk about which persuading situation
can increase the purchasing desire when we need
to buy some commodity. Then, what is the reason of
this distinction?
8. Expert heuristic
• People that don‟t know field and don‟t experience
field decide whether to accept the contents or not
that according to whether speaker is expert or not.
10. Vivid information effect
• Vivid information easy to remember and easy
to withdraw as the pass of time.
So, what do insist, to present by the form
of vivid statement is better influence than a
simple style for our cognitive processes.
11. Scarcity
• Psychological Reactance theory
• People becomes motivated when they think who
was treated or deprived their freedom. people
maintain they have a desire to the freedom that
is people wanting to get a limited product.
12. Psychology reactance theory
I found lovely I send three an
pants in last e-mail
years,
But company Increasing a
was called “we desire of
didn‟t have purchase
enough cloth
you want”
Resistance Product cames
to mind
The limited continuously,
opportunity I thought “I
really want this
it!! I wish I
wore pants.
14. conclusion
• Expert heuristic, scarcity, vivid information
effect is close central route than peripheral
route. Many people prefer to peripheral
route of cognitive when limited cue like
online.