1. PUBLIC RELATIONS PROJECT
GROUP 4
18–4A
MYRA OCTADIVA 2014180832
NABILAH YASYA 2014180532
NADYA DESENDA 2014180932
NANDA RIKA ANINDITA 2014180776
NINGRUM DWI LESTARI 2014180806
OLIVIA TRIFENA 2014180001
RIZKY AMALIA NUGRAHANTI 2014180455
SAMUEL LUCKY NUGROHO MANARISIP 2014180851
SITI HUTAMI RACHMA SAIFUDDIN 2014180914
STEFFANI DINA BADZLINA 2014180672

2. i
PREFACE
In the name of God, the beneficent and merciful. All praise is merely to The
Mightiest of God, the lord of the worlds, for the gracious mercy and tremendous
blessing that enable us to accomplish this Final Project of Intro to Public Relations.
In this project assignment, we will make an event in purpose to increasing the
visitors of “Pantai Pasir Putih” that located in South of Lampung. After we have
been working together for a few months. Finally we can finish this project with the
support and help from all of the group member.
During the process of making the strategy, the plan, and the last perfect touch that
our event can run smoothly and we hope that all that we made is getting good
response. Because of that with this opportunity, we all of Versatile Consultant
Strategy Group members want to say thank you to:
1. Mrs. Sylvia A.Roennfeld, M.Si as a lecturer and head leader of subject
coordinator of Public Relations Final Project
2. Mrs. Sophia Bernadette, SE as a lecturer of The Role of Public Relations &
consultant of our Final Project
3. Ms. Kina Grace as an assistant of lecturer of The Role of Public Relations
4. Audy Putra as our designer consultant of our Final Project
5. The greatest honor and appreciation would be dedicated to our beloved
parents that loves, cares, spirits, motivation, patience and prayers for us
6. All of the group members who is participated in this Final Project
7. All of the participant that cannot say one by one, for helping us in this Final
Project
At the end of we realized that a lack of this project. Therefore we all of the members
apologize and need you more understanding if we ever made a mistake. Our huge
wish that this papers can helpful for the readers and another parcipants.
Jakarta, Mei 27th 2015
Versatile Consultant Strategy

3. ii
TABLE OF CONTENT
PREFACE..................................................................................................................i
Topic 1 SITUATION ANALYSIS.............................................................................1
1.1. SWOT ANALYSIS......................................................................................1
1.2. STEEPLE ANALYSIS.................................................................................2
1.3. DESIGN LOGO COMPANY .......................................................................4
Topic 2 OBJECTIVE................................................................................................5
2.1. STRATEGIC OBJECTIVE..........................................................................5
2.2. TACTICAL OBJECTIVE.............................................................................5
2.3. EVENT CONCEPT.....................................................................................5
2.4. COMPLETE DESIGN .................................................................................7
2.5. RUN DOWN PRESS CONFERENCE & EVENT........................................ 11
Topic 3 PUBLIC .....................................................................................................13
3.1. TARGET AUDIENCE............................................................................... 13
3.2. 8 PUBLICS............................................................................................... 16
Topic 4 PRESS RELEASE & MEDIA ....................................................................19
4.1. PRESS RELEASE..................................................................................... 19
4.2. LIST OF MEDIA....................................................................................... 21
Topic 5 BUDGET....................................................................................................25
Topic 6 EVALUATION .......................................................................................... 27
Topic 7 ATTACHMENT......................................................................................... 28

4. 1
Topic 1 SITUATION ANALYSIS
1.1. SWOT ANALYSIS
S : Strengths
 Has some facilities like shelter, bathroom, speed boat and Inn
 Near of Condong Island and Bule Island, can visiting both by speed
boat
 There are souvenir seller around the beach
 Can enjoy the beauty under the sea
 One of cheap holiday destination
W : Weakness
 Less of facilities, there are just few of water sport in Pasir Putih
Beach
 The environment is dirty
 Most of people not interesting with Pasir Putih Beach because it is
not famous yet
 The visitor and people around the beach can not keep the beach clean
O : Opportunities
 Easy transportation acces to Pasir Putih Beach
 Can make Pasir Putih Beach as famous as Bali
 Pasir Putih Beach is cheaper then Bali & Raja Ampat
T : Threats
 Indonesia has a lot of beautiful beach from Sabang until Merauke
 There are some beautifull beach in Lampung like Tanjung Setia,
Walur Island, Tangkil Beach, and Teluk Kiluan

5. 2
1.2. STEEPLE ANALYSIS
S : Social & Cultural
 A hot Climate makes the people who come to enjoy the beach and
tourist/travelers interested in sunbathing on the beaches of objects
 Tourist attractions cheap price of admission price from Rp.15.000
– Rp.30.000
 Many communities that do float transmigration to other islands,
and when they visit their home regions again (home village) they
invite their relatives to visit
Q : Technological and Product Inovation
 The existence of the internet and social media can be used to market
the attractions of this becomes easy to people to better know the”
Pantai Pasir Putih “. So that it can support an increase in the number
of tourists who want to visit the “ Pantai Pasir Putih. “
 Attractions, there is a diversity of fish, coral reefs, marine life is
admirable. Visitors can swim with certain limitations or using a
boat to the middle section
 White sand Conditions can refresh visitors ' eyes so suited for a
vacation
E1 : Economic and Market Competion
 The majority of the indigenous population from the region of
Lampung is located on level B1-C class. It makes the economy of
the local people is very low. Local minority people work as farmers
and traders
 Very competitive advantage, because the surrounding “ Pantai
Pasir Putih “ there are other beach attractions such as Silica
Lampung Beach, and Laguna Lancang Beach

6. 3
E2 : Education, Training, Employment
 Providing outreach to the local community as well as in the vicinity
of the beach, so you can always keep the sustainability of the
beaches and can attract people's interest of domestic and foreign
tourists to the beach from the community remains beautiful and
clean
 Tourism objects absorb people to earn a living and livelihood as
traders eyed around the beach
P : Politic
 Local governments and Minister for tourism join to intervene in an
effort to build on the progress of the area around “ Pantai Pasir
Putih”
L : Legal
 Any property, building, and business entity should be required to
have a permit and a letter from the local government building
 There should be rules and regulation and in publications around the
beach
E3 : Environmental Protection
 Most Indonesian people still don't care about the conservation of
the environment
 Indonesia is still polluted with industrial hearily wasted

7. 4
1.3. DESIGN LOGO COMPANY
Philosophy:
The logo that we choose for our company is figure used 2 color; Dark
blue & Light blue because use dark blue colour as logo because of our vision
that Versatile Consultant Strategy will protect our client from hostility,
prejudice, ignorance, and apathy with the public just our roles as a public
relation consultant. Psychology said that blue symbolize trust and can
provide a calming effect so our client that get in trouble.
The blue color that choosen for the logo means Communication,
Friendly, Inspiration, Calmness, Smoothy, Dynamic, and Creativity. The
white color means Perfectly, Safety, and Comfortable. Mixed for the blue
and white color in every corner means Versatile Consultant Strategy can
solve client’s problem. In every corner has the point that makes us create
the strategies to get the point that we want, the point is solving our client’s
problem. The use of font is kind of Avenir Light, it means flexibility and
friendly. The logo seems like a cube in a cube it means our target is give a
comfortable and friendly to the client.

8. 5
Topic 2 OBJECTIVE
2.1. STRATEGIC OBJECTIVE
 Increasing awareness in the target market, ASEAN people up t0 25% at
the end of August
 Increasing visitors of Pasir Putih Lampung from 12.000 up to 18.000
people in 2016
 Make a mindset that Pasir Putih Lampung is a beach that gives a theatre
performance on the sea after they follow the event (17th August 2015)
2.2. TACTICAL OBJECTIVE
 Using the mass media such as, TV ads, Radio ads, Newspaper, and
Magazine in ASEAN
 Using an event that will be held on 15 August – 17 August 2015 at Pasir
Putih Lampung
 Gives a spectacular theatre performance on the sea as our main event
on 17th August 2015 at Pasir Putih Lampung
2.3. EVENT CONCEPT
Event concept about campaign the tourism object in Lampung that we are
going to do is for 3 days, and it will be operate on August. The days that
we choose to hold the event is two days before Independent Day of
Indonesia and for main event will be hold on The Independent Day of
Indonesia.
1. The first event that will be operate on day one is opening ceremony
with theme ‘70th Independence day’. The ceremony will be opened by
Mr. Muhammad Ridho Ficardo as Lampung Governor. We also have a
coorperate with Paduan Suara Mahasiswa Universitas Lampung (PSM
Unila) to performing their choir skill and singing traditional song from
Lampung. After that we will show short movie about tourism places in

9. 6
Lampung. There will be a music perform by White Shoes & The
Couples Company.
2. In the second day we will have a fun event like ‘Fun Beach Walk’, the
visitors can join us to walk around Pasir Putih Beach and stop in one
place that already choosen to plant the mangroves. After walk around
the beach and plant the mangroves, there will be DJ Performance by
Midnight Quickie.
3. The last day our event is hold on Independent Day of Indonesia, so in
the morning we do the ceremony for it near Pasir Putih Beach. After
the ceremony there will be speeches from Mayor of Lampung Mr.
Herman HN. Then we will be holding on competition such as
traditional competition and cooking Seruit competition. The winner of
competition will be announced on the main event. After those all
activities done, in the evening will be an release of balloons and white
pigeons to enliven the event. Host in the main event we will invite Indra
Bekti. At the end, there will be our main event that is a Theatre
performance on beach by Theatre Satu Lampung and there will be a
firework festival.
That is all our event concept to campaign about object tourism in
Lampung, Pasir Putih Beach. We have cooperate with media so our event
can see by people in Southeast Asia

10. 7
2.4. COMPLETE DESIGN
1. Souvenir
2. Goodiebag

11. 8
3. Brochure and Backdrop
4. Banner

12. 9
5. Envelope
6. Invitation
7. Name Card

13. 10
8. Sticker
9. ID Card Consultant
10. Name Tag Crew and PRESS

14. 11
2.5. RUN DOWN PRESS CONFERENCE & EVENT
PRESS CONFERECE
Date : Saturday, 08 August 2015
Time : 10.00 – 11.30 WIB
Place : Hotel Melati Ballroom
TIME PERFORMANCE DETAIL PIC
10.00 – 10.15 Preparation Registration for
media
Crew
10.15 – 10.20 Opening MC Crew
10.20 – 10.30 Greeting opening CEO of Versatile Crew
10.30 – 11.00 Press Conference Explain the event Crew
11.00 – 11.20 Question and answer Crew
11.20 – 11.30 Closing MC Crew
EVENT CONCEPT
Day 1
DATE TIME ACTIVITY NOTE
15 August 2015
09.00 – 10.00 Registration Crew
10.00 – 10.10 Opening (Event Start)
MC
 Indra Bekti
10.10 – 10.20
10.20 – 10.30
10.30 – 10.40
Opening Greeting
- Governoor of
Lampung Mr. M.
Ridho Fichardo
- ASEAN
Representative
- CEO Versatile Mr.
Samuel Lucky
Crew
10.40 – 11.00
Choir from University of
Lampung
Crew
11.00 – 13.00 Games Crew
13.00 – 13.30 Break MC
13.30 – 14.30
Performance
- WSATCC
Crew
14.30 – 15.00 Closing Day 1 MC

15. 12
Day 2
DATE TIME ACTIVITY NOTE
16 August 2015
08.00 – 09.00 Registration Crew
09.00 – 10.00
Funwalk and beach
cleanup program
Crew
10.00 – 10.30
Preparation for the
planting mangrove
Crew
10.30 – 11.30 Planting Mangrove Crew
11.15 – 11.30 Break Crew
11.30 – 12.00 Goodiebag given Crew
12.00 – 13.00 Break & Lunch Crew
13.00 – 14.00
Performance DJ Midnight
Quickie
Crew
14.00 – 14.30 Closing Day 2 Crew
Day 3
DATE TIME ACTIVITY NOTE
17 August 2015
08.00 – 08.10
Preparation of Indonesian
Independence Day
Ceremony
Crew
08.10 – 09.00
Indonesian Independence
Day Ceremony
09.00 – 11.30
Traditional competitions
to memorate Indonesian
Inddependence day
Crew
11.30 – 12.30 Break and lunch Crew
12.30 – 12.15
Preparation for the
theatre performance
Crew
12.15– 14.15
Theatre Performance by
Theatre Satu Lampung
Crew
14.15 – 14.30
Closing Ballons &
Pigeons
MC & Crew

16. 13
Topic 3 PUBLIC
3.1. TARGET AUDIENCE
Pantai Pasir Putih is targeted to people aged 15-50th sex male and
female. In view that the age range was mostly enjoying her vacation at the
beach, especially for people from foreign countries. People who have been
to Pantai Pasir Putih became the main target, those who have been visit
usually will immediately provide information on the white sand beach to
the relatives to visit there. When relatives got the information, it will come
to give information to others. The information provided through various
ways, first through the story is from mouth to mouth. Both through the
stories written on websites such as blogs. With the release of such
information would be spread directly or indirectly.
Target audience will be seen as specific as possible. Judging from
people who visited the Pantai Pasir Putih, what their gender, age, comes
from which country. With seen her like that, it would be appropriate to
determine the target audience. When the specified target audience, would
have to figure out how to connect with the audience. Way done directly
can be done by way of the audience comments on the spot by writing it on
paper, can be held at a ticket purchase. and how not directly conduct a
survey on the website, look at the various comments written online
visitors, such as blogs.
Target audience others of course targeted to people from outside
Lampung especially to other ASEAN countries.

17. 14
Target Audience ASEAN :
a. Indonesia
Indonesian people mostly like a vacation to other country especially
in ASEAN country, like Singapura or Malaysia. Because they are
more interested in tourism places out there. Indonesian people
always follow ASEAN country ranging from habits, lifestyle, etc.
Indonesian people sometimes don’t want to visit a own spot tourism.
Factored because the place is far, poorly maintained, or less
attractiveness because the less promotion from the tourism place.
b. Singapura
Singapore people mostly like a vacation to hangout at their country.
Singapore people famous discipline and hard work. It means
Singapore people don’t like a vacation to another country. At
Singapore a lot of tourism places like Universal Studio Singapore,
it’s interested to ASEAN people.
c. Malaysia
Malaysian people mostly like a vacation to beach. Malaysia have
many tourism place especially beach and for tourist. Malaysian
people is elegant, don’t like dirty. It’s mean the tourism places
always clean and beautiful. nature was to interesting tourist
especially ASEAN.
d. Thailand
Thai people very proud of their own culture including their own
tourism places. Thai people will not openly show displeasure at
someone who violate cultural norms Thailand. Therefore the rare
Thai people vacation to another country. Thai people mostly focus
on their jobs than think for vacation.

18. 15
e. Myanmar
Myanmar people like to look different. Men in myanmar almost
every day wear gloves. Myanmar want to look different from other
Asean countries. Myanmar don’t like a vacation but their want to
promote their own tourism places because Myanmar have a lot
beautiful tourism places and Myanmar people like hangout, walk to
their destination.
f. Brunei Darussalam
Brunei people most are people from Indochina countries of Thailand,
Cambodia and Vietnam. Brunei people like a vocation and Brunei
have many tourism places. But Brunei people mostly like a vocation
to other country. Their not choose ASEAN but Europe places. Many
people Brunei now living abroad and outside Brunei, most of them
go to the Anglophone countries, including London, UK.
g. Kamboja
Cambodians habits are similar to those of Thailand. Very proud of
their own culture including their own tourism places. In Kamboja
mostly budhhies, maybe for muslim tourist difficult to find halal
food because Kamboja mostly visited by Korea and Japan.
Cambodians have a variety of habits.
h. Laos
Laos is a landlocked country in Southeast Asia and covered with
dense forests are mostly mountainou. Laos people like to vacation in
ASEAN country. And Laos educated people living abroad.
i. Filipina
Philippines people famous with courtesy and discipline. They are
accustomed to speak politely and respect the dignity of others, so
that they never criticize or argue with people openly. The
combination of eastern and western culture has made the Philippines

19. 16
developed into a unique nation. They have many cultural and tourism
places. Philippines as Indonesia in the form of an archipelago. One
of the attractions of the tour is diving.
j. Vietnam
Vietnam is the easternmost country in Southeast Asia. Have many
tourism places. Each year increased tourism visitor, from various
countries, especially ASEAN. Vietnam people mostly real ethnic
Vietnam. Vietnam the importance of education. Education in
Vietnam always extends, providing education in cities and towns.
Vietnam people are hard workers, but they are often drunk and
smoking. Customs of Vietnam now is eating cat meat. They liked the
meat of animals such as cats and dogs. Because they don't have
religion, they are free to choose a religion. Beyond that they always
keep their culture and develop.
3.2. 8 PUBLICS
 COMMUNITY
In this case the neighbors/support attractions beach is the
merchant/business entity which is in the neighborhood of the beach,
people residing in the vicinity of the beach, and the area around the
Government also participated in running/managing the beach became a
tourist attraction. For example there are boat rentals Cano, the
construction of hotels and lodging, restrooms and a rinse, and vending
merchants sovenir and food/drinks around the coast.
 POTENTIAL EMPLOYEE
Potentially to manage an existing organization is a graduate of the
University related to tourism. The graduates can make this beach
became better organized and managed the beach being organized, and
made known to the coastal attractions of the wider community and even

20. 17
to the world of ASEAN. Thus, the graduates of tourism which became
a potential employee.
 EMPLOYEE
Local governments are the ones who organize, manage the attractions
of beaches, and authorize rules that are required to be understood and
adhered to by the community. Local governments provide public
facilities and infrastructure, environmental control.
 SUPPLIERS
The Mayor of Lampung was instrumental in providing these sights and
also manages the beach became a tourist attraction to be enjoyed by all
citizens and all the people who look at this beach. Contractors in the
construction of the Beach also became a supporter of the Mayor to
organize the coast became a tourist attraction for the better and
groomed.
 MONEY MARKET
Money income and income derived from existing investors-ionvestor,
a sponsorship helps, as well as donors was also involved in revenue.
The income is to be managed and used as creation event (promotion)
that will be held and also the revenue for the management of the Beach
the better.
 DISTRIBUTOR
Travel agent is a business entity that provides information about
everything related to the world of travel in General and travel in
particular. Travel agent who became the channel's "Pantai Pasir Putih "
it so it can be visited by tourists from ASEAN and other countries.
Travel agents also provide accommodation, the provision of
transportation, help resverasi hotel, helpful planning tour. One of the
examples are: ARIE & TOUR TRAVEL, Airlines.

21. 18
 CONSUMER
The tourist is a consumer in all who saw and loved the beach and also
to enjoy the beach. Because consumers in this object are common but
specifically target people aged 15-50 years old and also the ASEAN
tourists. Social classes from grade A-C.
 OPINION LEADER
That play a role in influencing the trade process is community leaders
who have a good image and become the trade ceter because people are
active in the world of tourism and know about life of sea in indonesia.
Then the person will be held to the community and persuade community
to participate and go to the beach. Invite Susi Pudjiastuti, Susi is
someone important in Indonesia because he served as Minister of
marine and fisheries. Susi create business exporting fishery products
and also have Susi air flights. The Indonesian people are very familiar
with his business because Susi persistent and also help Aceh affected
by natural disasters. This could make the figure as Susi has an important
role to encourage the community to be able to go to the beach and
attractions it's because Susi gets a good image in the eyes of the public,
and could create a trade to increase tourist attractions

22. 19
Topic 4 PRESS RELEASE & MEDIA
4.1. PRESS RELEASE
Jl.
MH Thamrin no.32, 4th floor of Plaza Indonesia
NEWS FROM LAMPUNG
PRESS RELEASE
WONDERFUL TARAHAN
17 August 2016
Versatile Consultant will held an event to celebrate Independent Days in Pasir Putih
Beach, Lampung. The event will be held on the 17th August 2016. This event is
made because Versatile Consultant trying to increase the tourism of ASEAN to go
to Lampung, to recreations or just visiting the city like the tourism do in BALI or
LOMBOK. In this part of event Versatile Consultant provide the event like usually
things happen when Independent Days such as competition, and fun walk for the
public.
Muhammad Ridho Ficardo as a government of Bandar Lampung said that, “I will
support everything that I can do to make this event will run smoothly, to make
increase the tourism especially inside of ASIA. I know that this event will attract
the tourism of ASEAN to visit this Pasir Putih Beach as soon as they see or hear
that such as interesting event of the year in Independent Days. And I hope after this
event is success the tourism will enjoy their trip in Bandar Lampung at Pasir Putih
Beach”.
M/F

23. 20
Bandar Lampung (translated Lampung harbor) is the capital and economic hub of
Lampung province, Indonesia. It was called Tanjungkarang-Telukbetung, the
names of the two major sections of the city, before being renamed in 1983. For
immigrants and travelers from Java, the city is the entry point to Sumatra, especially
before the construction of the major harbor at Bakauheni, just South of Bandar
Lampung.
Bandar Lampung is served by the domestic Radin Inten II Airport, with flights to
Jakarta located northwester of the city.
Versatile Consultant Strategy established on the 1st February this year. Samuel
Lucky will be the head of this Public Relations consultant. Versatile Consultant
Strategy already has 9 employees. The headquarters of Versatile Consultant
Strategy is in the 4th floor Plaza Indonesia, Jl. MH Thamrin no. 32, Central Jakarta.
All the employees of
Versatile Consultant Strategies was graduated from London School of Public
Relations Jakarta, the best graduate school of communications. The mission and
vision of Versatile Consultant Strategy is to fix any bad image or bad issues about
company with many variant strategies.
ENDS
Versatile Consultant, Press Officer
Bandar Lampung
021 21345670
For further information on Wonderful Tarahan please contact :
Government’s Secretariat Tel : 08178099081
Versatile Consultant Strategy
Operations Directions Date : 20 April 2015
Ref : Wonderful
Tarahan 001 / MS
Bandar Lampung
Tarahan

24. 21
4.2. LIST OF MEDIA
Printed
Name of Media Address Telephone Market
Kompas
Koran SINDO
The Philippine
Star
Vientiane Times
Tuoi Tre
Borneo Bulletin
KompasGramedia
Building, Unit II Lt.
5, Jl. Palmerah
Selatan 26-28, Jakarta
10270
Jl. K.H. Wahid
Hasyim No.36,
Menteng, Kota
Central Jakarta
13th Corner Railroad
St., Port Area,
Manila, 1016
Vientiane Times
Pangkham Rd,
P.O.Box: 5723
Vientiane, Lao PDR
161 Ly ChinhThang,
Dist 3, Ho Chi Minh
City
Lot 8 & 11,
BeribiINdustrial II,
+62 21 5347 710
(021) 3926955
+63 2 527-7901 up
to -7915
+856 21 216364
+84 9316 9934
+673 8777656
Nationwide,
Asia
Nationwide
Nationwide,
Asia
Nationwide
Nationwide,
Asia
Nationwide

25. 22
The Myanmar
Times
Popular
Magazine
The Borneo Post
The New Paper
Phukett Gazette
Bandar Seri Begawan
BS1118, Brunei
No. 379/383 Bo Aung
Kyaw Street,
Kyauktada Township,
Yangon
#71-73, Street 70,
SangkatSrasChak,
Phnom Penh
2nd Floor Crown
Tower, Jalan
Pending, 93450
Kuching, Sarawak,
Malaysia
1000 Toa Payoh
North, News Centre,
Level 6, Annexe
Block, Singapore
318994
79/94 Moo 4,
Thepkrasattri Road,
KohKaew, A. Muang,
Phuket, Phuket
83100, Thailand
+95 1 253 646, +95
1 392 928
+855 12 837 893,
+855 12 890 613,
+60 82 330505, +60
82 485111
+65 6319 6319, +65
6319 5545
+66 76 273 555
Nationwide,
Asia
Nationwide,
Asia
Nationwide,
Asia,
Banjarmasin,
south
Kalimantan
Nationwide
Nationwide

26. 23
TV
Name of Media Address Telephone Market
RCTI
Global TV
SCTV
Trans 7
Net 25
Lao National
Television
(LNTV 1-7)
Jl. Raya Pejuangan,
KebonJeruk, West
Jakarta 11520
Ariobimo Sentral Kav
X,2 No 5, Jl. Hr.
Rasuna Said,
Kecamatan Setiabudi,
South Jakarta
Jl. Asia Afrika Lot. 19,
SCTV Tower, South
Jakarta
Menara Bank Mega
lantai 20
Jln. Kapten P Tendean
Kav 12-14 A
887 Maligaya Bldg. #
2, EDSA, Quezon City
1100
ThanonChommany,
Ban Sivilay,
MuangSaythani, Box
5635, Vientiane, Laos
+62 21 530-
3540/-3550
+62 21
52921115
+62 21
27935555
+62 21
79177000
+63 2 995-
1325/-1388
+856 (0) 21
710067
Nationwide,
Asia
Nationwide,
Asia
Nationwide,
Asia
Nationwide,
Asia
Nationwide,
Asia
Nationwide,
Asia

27. 24
Vietnam
Television (VTV)
Radio Television
Brunei /RTB
Myanmar Radio
and Television
(MRTV)
National
Television of
Cambodia (TVK)
TV3
MediaCorp
Channel 5
Thai TV 3
43 Nguyen Chi Thanh
Str., Hanoi
Jln Stoney, Bandar
Seri Begawan BS8610,
Brunei
426, Pyay Rd.,
KamayutTsp.,Yangon
#60 PreahMonivong
Blvd,
SangkatSrasChork,
Khan Daun Penh,
Phnom Penh
Bandar Utama,
Petaling Jaya,
Selangor[2]
Caldecott Broadcast
Centre, Andrew Road,
Singapore 299939
319 MalinondaTower,
Rama 4 Road, Klong
Tan, KlongToey,
Bangkok 10110
+84 4 8354 992
+673 2226692
+951 527 122
+855 23 724
149
+60 3 772
66333
+65 6333 3888
+66 2 204 3333,
+66 2 262 3333
Nationwide,
Asia
Nationwide,
Asia
Nationwide,
Asia
Nationwide,
Asia
Nationwide,
Channel sister
with RCTI
Nationwide
Nationwide

28. 25
Topic 5 BUDGET
722,287,778
601,906,482
120,381,296
1. 94,150,000
a. 1 unt xRp 2,000,000 x 1 act 2,000,000
b. 22,500,000
1 unt xRp 7,000,000 x 2 act = Rp 14,000,000
1 unt xRp 8,500,000 x 1 act = Rp 8,500,000
b. 61,600,000
20.000 watt 20 unt xRp 700,000 x 1 act = Rp 14,000,000
30 unt xRp 700,000 x 2 act = Rp 42,000,000
14 unt xRp 400,000 x 1 act = Rp 5,600,000
c. Multimedia System 1,400,000
Projector screensize 3x4m 2 unt xRp 700,000 x 1 act = Rp 1,400,000
d. 5,150,000
1 unt xRp 900,000 x 3 act = Rp 2,700,000
1 unt xRp 650,000 x 3 act = Rp 1,950,000
2 unt xRp 250,000 x 1 act = Rp 500,000
e. 1 unt xRp 750,000 x 2 act 1,500,000
2. 310,525,000
a. 12,000,000
Governor ofLampung 1 per xRp 6,000,000 x 1 act = Rp 6,000,000
1 per xRp 6,000,000 x 1 act = Rp 6,000,000
b.MC 85,000,000
Indra Bekti 1 per xRp 40,000,000 x 2 act = Rp 80,000,000
LocalMC 1 per xRp 5,000,000 x 1 act = Rp 5,000,000
c. Performances 6,000,000
1 grp xRp 6,000,000 x 1 act = Rp 6,000,000
5,000,000
1 per xRp 5,000,000 x 1 act = Rp 5,000,000
1 grp xRp 25,000,000 x 1 act 25,000,000
1 grp xRp 30,000,000 x 1 act 30,000,000
1 grp xRp 40,000,000 x 3 act 120,000,000
d.FunBeachWalk & Plant 4,725,000
150 unt xRp 30,000 x 1 act = Rp 4,500,000
Mangrove seed 150 seed xRp 1,500 x 1 act = Rp 225,000
e. Competition 18,000,000
Traditional& CookingCompetition 18,000,000
1 act xRp 10,000,000 x 1 act = Rp 10,000,000
1 act xRp 8,000,000 x 1 act = Rp 8,000,000
f. Others 4,800,000
Ballons helium 50 pcs xRp 20,000 x 1 act = Rp 1,000,000
White Pigeons 100 tailxRp 15,000 x 1 act = Rp 1,500,000
Firework 100 pcs xRp 23,000 x 1 act = Rp 2,300,000
Total Budget
Filmmaker&editing
White Shoes & The Couples Company
Midnight Quickie
30.000 watt
Teater SatuBandar Lampung
Decoration
PaduanSuara UNILA
Short Movie
FunBeachT-shirt
Equipment
Wireless mic
Gift
Mayor ofLampung
Lighting
Cyber Light
ENTERTAINMENT
Keynote Speech
MovingHead
Smoke Machine
VENUE
The Tourism of "Pasir Putih Beach" in Lampung
Size 8x10m
BallroomPress Conference
Sound System
Size 12x10m
Stage
Contigency (20%)
BUDGET PR CAMPAIGN
Activities Detail Budget Detail Total
Total

29. 26
3. 4,500,000
a. 4,500,000
150 unt xRp 13,000 x 1 act = Rp 1,950,000
150 unt xRp 10,000 x 1 act = Rp 1,500,000
150 unt xRp 7,000 x 1 act = Rp 1,050,000
4. FOOD & BEVERAGE 28,800,000
a. Food package 300 boxxRp 25,000 x 3 act 22,500,000
b.Snacks 300 boxxRp 7,000 x 3 act 6,300,000
5. PRINTING 4,745,000
a. 20 med xRp 7,000 x 1 act 140,000
b. 100 per xRp 9,000 x 1 act 900,000
c. 1 rimxRp 300,000 x 1 act 300,000
d. 2 unt xRp 150,000 x 1 act 300,000
e. 270,000
Crew 10 per xRp 15,000 x 1 act = Rp 150,000
20 per xRp 6,000 x 1 act = Rp 120,000
f. Backdrops 1 unt xRp 450,000 x 1 act 450,000
e. 150 unt xRp 10,000 x 1 act 1,500,000
g. Name Card 1 pcs xRp 45,000 x 1 act 45,000
h. Sticker 2 mxRp 70,000 x 1 act 140,000
i. Uniform 10 per xRp 35,000 x 2 act 700,000
6. 159,186,482
a. 1 act xRp 5,000,000 x 1 act 5,000,000
b. 148,986,482
Accomodations 143,786,482
= Rp 126,536,482
43 per xRp 120,536,482 x 1 act = Rp 120,536,482
1 bus xRp 3,000,000 x 2 act = Rp 6,000,000
HotelRoomRent (VIP) 23 unt xRp 250,000 x 3 act = Rp 17,250,000
1 act xRp 700,000 x 1 act 700,000
2,000,000
40 per xRp 50,000 x 1 act = Rp 2,000,000
1 act xRp 1,000,000 x 1 act 1,000,000
1 act xRp 500,000 x 3 act 1,500,000
MISCELLANEOUS
Towel
ID Card
Expert Opinion
Service Tips
SecurityTips
Product Parcell
Transportation
Pick Up Bus Patas AC (round-trip)
PR Budget
Goodie bag
Invitation& envelopes
Notes
Press Release Papers
Brochure
Banner
Press
Drillhat
SOUVENIR
StaffConsumption
Paper bag
Garuda Indonesia Plane (round-trip)
Police Permit

30. 27
Topic 6 EVALUATION
Before
We had a meeting and discuss about our campaign strategy so our targets may be
interested with our campaign and will go so well. We also looking for about what
our target needs and wants so we can give the best service to them.
During
Our planning is make an interview with some people randomly for make sure we
get the result about our campaign. We will ask about how the event and ask for
opinions about the event, so we can know where we have to fix better.
After
After the event finished we will know how many people interested with Pasir Putih
Beach, we can get it from the manager of the local tourism. From there we will
know how far our event is success or not and ask people about the awareness in
Pasir Putih Beach.
Short term: The purpose of our activies are to introduce the culture of Lampung
by the theater and also to raise up the beauty Lampung nature that will
be held at Pasir Putih beach in Lampung.
Long term: If the first event run successfully and got a good feedback, these
activities will be held routinely every year.

31. 28
Topic 7 ATTACHMENT
QUOTATION FOR THE EVENT
1. Teater Satu Bandar Lampung
2. Paduan Suara Mahasiswa Univ Lampung (PSM Unila)
Paduan Suara Universitas Lampung
Tlp: +62 812 72149112
Email: psmunila@yahoo.co.id
Dihubungi melalui seluler :
Tidak bisa kerjasama hanya sebagai entertainer. Tidak ada syarat &
ketentuan, memakai harga profesional.
Fee: Rp.6.000.000
3. Artist Management

32. 29
 Indra Bekti (as Mc)
 White Shoes and The Couples Company
 Midnight Quickie (as a Dj)

33. 30
4. Percetaakan Fiesta Art Cemerlang
5. Printing
6. Hotel & Catering