1. RTB Update #3
An update on:
- Programmatic media buying/slling
- Data driven digital advertising
Onsdag den 19. november 2013
Nykredit

2. RTB Update #3
Dagens præsentationerne kan hentes efter kl. 13.30 på
http://www.slideshare.net/husetmarkedsforing
WIFI
Nykredit RTB ????
Kode: nykredit ????

3. Agenda
RTB Update #3
09.00–09.10:
Intro, Tom Bang
09.10–09.30:
Markeds Update
Peter Loell, Digital Janitor, Resolution
09.30–10.00:
Premium Programmatic on Google’s AdExchange
Tom Jenen, Head of Marketplace Development, Northern Europe Google
10.00–10.30:
Do’s & Dont’s set med mediebureauets øjne
Anders Laursen, Chief Strategic Officer, MEC
10.30–10.45:
Kaffepause - & Real Time Networking
​10.45–11.15:
Annoncase: Momondo erfaringer med RTB
Camilla Moe Bogen Norwegian Marketing Manager, Dan Voight Henriks Global Search Manager
11.15–11.45:
Automated Trading – Improve performance of display
Martinj van Der Meij, Telegraph Media Group
11.45–12.15:
A new omnichannel advertising platform
Rupert Staines, European MD, RadiumOne
​12.15-12.45:
Frokost – Sandwich
​12.45-13.15:
Paneldebat: Agency Trading Desk og deres rolle
Julie Memborg, Cadreon (IUM Nordic), Henrik Løwe, Xaxis (WPP),
Anders Elley, Performics (Vivaki/Starcom), Jørgen Dueholm, Resolution (OMD),
Moderator: Tom Bang
13.15-13.30:
Afrunding

4. RTB Update #3
http://www.adexchanger.com/marketers-note/the-future-of-agency-trading-desks-begs-frank-discussion/

5. RTB Update #3
http://adage.com/article/media/youtube-hulu-direct-private-ways-automated-buying/245300/

6. RTB Update #3
http://www.adweek.com/news/technology/google-s-latest-role-cookie-monster-153712

7. RTB Update #3
Tak for i dag!
På gensyn!
RTB Update #4
Onsdag den 27. februar 2014
An update on:
- Programmatic media buying/selling
- Data driven digital advertising