1. The Awareness Engine
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Copyright © 2011 Darwin Ecosystem LLC
Thursday, March 24, 2011 1

2. Things That Make Us Smart: Defending
Human Attributes In The Age Of The Machine
Donald A. Norman
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Thursday, March 24, 2011 2

3. Unforeseen Opportunities
Thinking
Dumbing-Down vs. Smarting-Up
Telling
Expected Outcome
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Thursday, March 24, 2011 3

4. “It is the unforeseen that causes the greatest
disturbance, not the expected”
Niall Ferguson
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Thursday, March 24, 2011 4

5. Gaining Awareness To Detect The Unforeseen
In The Age Of Information Overload
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6. Unforeseen
Receptive
Searching vs. Awareness
Focused
Expected
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7. The Darwin Awareness Engine
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8. Relevance
Formal
Media Blogs Temporal
Topic Emergence
Fringe
Social of &
Social Media
Network Business Interest Organic
Events Correlation
Enterprise
Collaboration
Sources Aggregation Visualization
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Thursday, March 24, 2011 8

9. Copyright © 2011 Darwin Ecosystem LLC
Thursday, March 24, 2011 9

10. Darwin’s Awareness Engine is for any
professional who needs to keep aware of “what is
going on” in connection with a particular topic.
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11. Q&A
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Thursday, March 24, 2011 11

12. Awareness & Web Semantic Technologies
Structured Organization The Internet Self-Organizing
Persistent Concept Relationships Temporal Temporal Organic Relationships
RDF/OWL Semantic Web
Semantic Human Understandable Correlation
Machine Readable Metadata Framework Folksonomy
Correlation
Taxonomy
The Intranet
Machine-based Human
Semantic Semantic
Analysis Perception
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Thursday, March 24, 2011 12

13. Artificial Human
Meaning Inference (Semantics)
Intelligence Intelligence
Assumption-Driven User-Driven
Dogmatic Agnostic
Niche-oriented Timely Awareness
Discovering
Outliers
Measurable Syntesis
Effective
Weak Signal
Risk Mitigation Decision Sensing
Vulnerable Support Resilient
to Change Conventional Wisdom Augmented risk
Flexible
Robust Computing detection
Demand Unpredictable
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14. Darwin Awareness Engine Benefits
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>&+?,$2#:+?+#)C#$:02(0#3+#:$I+0"$0"#$?(0#:0$+).-2'(E-)$
+)$'+),
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15. “The most incomprehensible thing about the
world is that it is at all comprehensible.”
Albert Einstein
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Thursday, March 24, 2011 15

16. Thank you
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