The document discusses the 7 steps of creating an effective e-marketing plan: 1) situation analysis, 2) strategic planning, 3) objectives, 4) strategies, 5) implementation plan, 6) budget, and 7) evaluation plan. It provides details on each step, including outlining the tasks completed in steps 1-2 to develop strategies, how to form objectives, and key revenues and costs considered in the budget such as technology, marketing communication, and salaries. The overall 7-step process creates a blueprint to guide firms in allocating resources and making decisions to achieve their e-marketing goals.