Learn the art of designing perfect event website. Make use of these essential design elements to create a visually appealing event website. Let's get started!
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Essential Elements of an Event Website
1. How to master the
art of crafting an
Event Website?
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2. In this digital world
where the modern
technology is making an
appearance in the world
of events it is crucial to
capture a growing and
very lucrative online
marketplace.
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3. Around 78% of people search for events on the
internet.
So, it is necessary to create an interactive user
interface which can create buzz among the
audience.
A technology that can bring trust among people
and depicts flawless planning & professionalism.
And the answer to this is : "Event Website"
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4. Event Website
It is a place for organisers to
show off their outstanding event
design, distinctive activities and
unique sessions.
It is the virtual equivalent of the
physical event in the real world
It is the internet presence which
showcases the event.
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6. - Earlier, it required multiple tools and people to
manage the various tasks involved in organizing an
event.
- For example :- There was involvement of multiple
vendors for ticketing, registration, database
management, attendee engagement, etc.
- This led to the need of a one-stop-solution
through which one could perform multiple tasks
on a single platform.
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8. 8
Now, the entire funnel has
come to one thing that is
"Event Website"
9. I N T E G R A T E S
N E T W O R K I N G
P L A T F O R M
A N S W E R S T O
Q U E S T I O N S
A N A L Y S E Y O U R
A C T I V E A U D I E N C E
C O M M U N I C A T E
Y O U R B R A N D
B R O A D E N Y O U R
A U D I E N C E
S P E C T R U R M
B U I L D S P O S T
E V E N T
C O N N E C T I O N
Event
Website
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11. Event
Banner
It is the graphic image that
announces the event name and
purpose.
It creates impact on your audience
as it is the first thing they see.
It should be a high-resolution image
which is uncommon and inspiring
enough to catch audience’s
attention.
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12. It serves as the
emblem which
creates the
immediate
recognition for
the event.
It must be
dynamic to
encapsulate the
essence of it.
It is the first
visual cues for
your event. Thus,
it should be
simple yet
connecting and
appealing.
Event
Logo
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Ensure that the
event logo works
well with social
media.
13. Event Highlights
It showcases the data
and figures about the
event.
It should be just enough,
not too much and not too
little.
It is recommended to add
information such as a
number of attendees,
sponsors, speakers, etc.
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14. Direct Ticket Box
Having direct ticket box not only builds trust but
also shows legitimacy.
It also helps visitors directly pay for the event on
the website itself.
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15. Participant's Profile
This part of the website is pitched to different strata of people to whom
this event could be relevant and beneficial too.
It clearly states what type of individuals, groups or communities are
expected at the event by the organizers.
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16. List Of Speakers
A well-defined list of speakers with their photograph and
summary about them should be placed.
It helps readers to learn enough about the speaker and also
give them a chance to ‘Be a speaker’ option.
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17. Organizing Committee
It speaks about the organizers who has planned, executed and successfully
conducted the event.
Generally, a brief introduction with their respective designation is included.
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18. Include your Allies
It is obligatory to give your partners enough space on the website.
It gives them needful exposure while promoting the amalgamation of both
the parties.
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19. Exhibitor
Section
It conveys all the details about the exhibitors at the
event with all their basic introduction.
It help your audience knows who is going to be the part
of the event and where to engage.
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20. An agenda should deliver a clear information.
Most importantly, it should be able to answer 4
basic questions-
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Which event is happening?
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Where is it happening?
What time is it happening?
Who is speaking at it?
Agenda
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2
4
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2
3
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21. Gallery
Of
Previous
Events
Pictures from previous events can
familiarize the audience with the events
you have conducted and the value your
events hold.
When this happens, your chances of
converting an attendee into a lifelong
attendee increases.
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22. Major Events at the
Conference
It is an easy way to
display the list of
subordinate events with
their titles, images and
the brief summary.
It should satisfyingly
subsist all the relevant
data so as to give the
audience a smooth
experience.
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23. These are an integral part of good
navigation and event presentation on
the website.
Most of the people visit FAQ page
after Home.
A well-curated FAQ will save a lot of
headaches for both audience and
organizer.
The right Q&A can be instrumental in
generating the potential audience.
FAQs
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24. Contact Us
To host a kick-ass event keep it easy for your guest to
connect with you so that they can know that you aim to
serve best.
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25. Social media works no less than oral
publicity.
Inclusion of links to a website,
publicize your event and stay
connected.
It lets organizers talk, engage and
get reviews from the audience.
It is the smart way to give them a
personalized feel.
Integration With
Social Media
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26. A Clear Cut Footer
It is the place where your visitor waited until the end to reach.
Include an email signup, contact details and embedded social
media links.
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27. Include Google Map
This is the most important widget on your website.
Make sure to deliver it precisely so that your attendees
knows where to be and at what time.
Don’t let them get confused or lost as you were too lazy
to make a venue map.
Including information regarding nearby accommodation
to the venue is suggested.
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