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Website Redesign Tips

  1. Website Redesign Tips and Tricks Mike Volpe VP of Marketing HubSpot @mvolpe
  2. Why do you have a business website?
  3. Website Redesign Half-Life Your Company Your Prospects Launch 6 Months 12 Months Time Happiness
  4. Billboard in the Desert? BUY NOW
  5. Business websites are for lead generation .
  6. Which is better?
  7. Which is better?
  8. What do you want? Beautiful & Empty Ugly & Crowded
  9. The 3 Keys to a Successful Website
  10. Websites should attract prospects.
  11. Websites should convert visitors to leads.
  12. All Websites Need Landing Pages Target Market Website Visitors Leads Opportunities Customers Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads). A cost becomes a benefit.
  13. Calls to Action
  14. Landing Pages
  15. Websites should produce measurable ROI.
  16. Measurement is Easy Online
  17. Tips for a Successful Website Redesign Process
  18. Website Redesign Tip #1 Audit your website, then protect your key assets.
  19. Use HubSpot to Find Your Assets
  20. Use HubSpot to Find Your Assets
  21. Use HubSpot to Find Your Assets
  22. Use HubSpot to Find Your Assets
  23. Use HubSpot to Find Your Assets
  24. Website Redesign Tip #2 Spend resources on creating content, more than beautiful design.
  25. You Should Control Your Website (not the other way around!)
  26. Use HubSpot to Edit Your Website
  27. Use HubSpot to Edit Your Website
  28. Create Great Content by Blogging
  29. Blogging Attracts More Links
  30. Blogging Attracts More Visitors
  31. Blogging Brings Social Media Success
  32. Use HubSpot to Blog
  33. Use HubSpot to Blog
  34. Website Redesign Tip #3 Make it easy to run conversion experiments.
  35. Track Your Conversion Rate
  36. Conversion Experiments 32% Conversion 53% Conversion
  37. Faster Experiments = Faster Results
  38. Use HubSpot to Build Landing Pages
  39. Use HubSpot to Build Landing Pages
  40. Use HubSpot to Build Landing Pages
  41. Website Redesign Tip #4 Make it easy to measure results.
  42. Use HubSpot to Measure Marketing
  43. Use HubSpot to Measure Marketing
  44. Use HubSpot to Measure Marketing
  45. Use HubSpot to Measure Marketing Visitors Leads Sales SEO Social Media
  46. How to Put All the Pieces Together? d.j.k. on flickr
  47. Complicated & Confusing Easy & Integrated
  48. Who is HubSpot? 200+ Employees in Cambridge, MA (MIT) $33m in Venture Capital Marketing Software: $250/month & Up
  49. Complicated & Confusing Easy & Integrated
  50. Growth 3,400 Customers Q1 2007 Q3 2010

Notas do Editor

  1. MISTAKES TO AVOID: 3
  2. Shorter forms typically increase conversion – use cookies to get more information SHOW LEAD DETAIL IN HUBSPOT FORMS – get info without asking more questions
  3. There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.
  4. There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.
  5. We have grown to over 3,000 businesses of many sizes (small, medium and large) who use our software, making us the fastest growing marketing software company.
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