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Twitter
Newbie to
Ninja
@dharmesh
Founder/CTO
HubSpot
@dharmesh

(and I’m a hackepreneur)
I’m the
opposite of
this guy.
Marketing software for SMB

125 employees (12 from MIT)

      Built grader.com
1000
                                           1500
                                                  2000




          ...
Over 5 million users graded
Enough about me.
Lets talk about you.
Who is new to twitter?
Who is
almost a
twitter ninja?
Why
should I
care about
twitter?
It’s social, it’s fun!
Get lucky!
Get lucky!
Outbound Marketing

           Run experiments.
Outbound Marketing



         But, here’s why
           I think you
    should care about twitter.
Even normal people
use twitter now.


(via @dharmesh)
Build your brand
Make sales.
Getting
started.
A twitter account
by any other name…
may not do as well.
There are no
username
shorteners.

(via @dharmesh)
Outbound Marketing


  The basics:
  1.   Bio in Profile (76% fail)
  2.   Avatar
  3.   Background
  4.   Website Link (8...
Building A Twitter
    Following
Locate the stars in your
       industry
Robots are for global
domination, not auto-follows.
Some text
Dharmesh:
Take a deep
breath…
(make eye contact with audience)
I #downvote
@dharmesh for being
boring at #oms10.


(Or, you can #upvote me too)
How to get retweeted
(and why it’s important)
Dan Zarrella @
Say something
share-worthy
32
     Dan Zarrella @
Outbound Marketing
 Make it
 stupid-easy
 to retweet
 or only smart people
 will.



             (via @dharmesh)
Timing is Everything




34                     Dan Zarrella @
35
     Dan Zarrella @
Asking For The Retweet Works




36
                               Dan Zarrella @
Most ReTweetable Words & Phrases
   1. you          11. please retweet
   2. twitter      12. great
   3. please       13....
Least ReTweetable Words & Phrases

    1. game         11. well
    2. going        12. sleep
    3. haha         13. gonn...
LIWC = Linguistic Inquiry and Word Count

40
The more you tweet
about yourself, the
less others will.

(via @dharmesh)
42
Takeaways

   1.   Start!
   2.   100% complete profile
   3.   Distinctive background
   4.   Tweet interesting things
  ...
Inbound Marketing

   #1 Book on
  Web Marketing

InboundBook.com

 tweet: @dharmesh
Tweet me to
get a link to
the slides

@dharmesh
Least ReTweetable Words & Phrases
Least ReTweetable Words & Phrases
Least ReTweetable Words & Phrases
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Least ReTweetable Words & Phrases Twitter: From Newbie To Ninja

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Least ReTweetable Words & Phrases

1. game 11. well
2. going 12. sleep
3. haha 13. gonna
4. lol 14. hey
5. but 15. tomorrow
6. watching 16. tired
7. work 17. some
8. home 18. back
9. night 19. bored
10. bed 20. listening

Publicada em: Negócios, Tecnologia

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