HubSpot and Twitter joined forces on June 24th, 2015 for a webinar on How to Drive Conversions on Twitter.
What was covered?
-- 10 Best practices for Twitter optimization to drive website visits and app installs
-- Tried and true tests and tips to help you #TestSmarter
-- Three creative elements in Website Cards and App Install Cards to help boost conversions
-- Much, much more!
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#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversions on Twitter
1. # T W E E T S M A R T E R
V E R S I O N 0 2
L E A R N F R O M T H E E X P E R T S
10 best practices to help you drive website
traffic and app installs from Twitter.
2. A N N E
M E R C O G L I A N O
H E A D O F S M B M A R K E T I N G -
T W I T T E R
@ A K M E R C O G
K I P P
B O D N A R
V P O F M A R K E T I N G -
H U B S P O T
@ K I P P B O D N A R
# T W E E T S M A R T E R
3. A G E N D A
Introduction
Getting started
A/B testing
Meet the Cards
Best practices
Landing page optimization
Key takeaways
# T W E E T S M A R T E R
4. G E T T I N G S T A R T E D
# T W E E T S M A R T E R
5. # T W E E T S M A R T E R
Every great campaign starts
with a strategy.
6. N O W , L E T S T A L K A B O U T
A / B T E S T I N G .
7. T E S T I N G H E L P S Y O U C O N T I N U O U S L Y
I M P R O V E Y O U R M A R K E T I N G E F F O R T S .
8. I N C R E M E N T A L
V S .
D R A S T I C
A / B T E S T I N G
9. C R E A T E A H Y P O T H E S I S
A / B T E S T I N G
10. I M P L E M E N T A N D W A I T !
A / B T E S T I N G
11. D E T E R M I N E S T A T I S T I C A L
S I G N I F I C A N C E
A / B T E S T I N G
12. # T W E E T S M A R T E R# T W E E T S M A R T E R
M E E T T H E C A R D S
13. # T W E E T S M A R T E R# T W E E T S M A R T E R
W E B S I T E & A P P I N S T A L L C A R D S
14. # T W E E T S M A R T E R
1 0 T W I T T E R B E S T
P R A C T I C E S
15. # T W E E T S M A R T E R
Themes:
Images
Calls to Action
Tweet Copy
16. # T W E E T S M A R T E R
#1
S H O W C A S E Y O U R
P R O D U C T
IMAGE BEST PRACTICE
51. # T W E E T S M A R T E R
L A N D I N G P A G E
O P T I M I Z A T I O N
52. # T W E E T S M A R T E R
Start with a Tweet…
…that aligns with the
landing page
53. T H I N G S T O T E S T O N L A N D I N G P A G E :
B A C K G R O U N D I M A G E
L E N G T H O F F O R M
A M O U N T O F C O P Y
P E R S O N A L I Z A T I O N
C T A
54. # T W E E T S M A R T E R# T W E E T S M A R T E R
K E Y T A K E A W A Y S
1. Start with a strategy that aligns w/ your goals
2. Use Twitter Cards to help hit specific goals
3. Set up proper AB tests and test everything
55. # T W E E T S M A R T E R# T W E E T S M A R T E R
C T A S L I D E
Q & A
@ A K M E R C O G @ K I P P B O D N A R
# T W E E T S M A R T E R