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Inbound Marketing 101
Inbound Marketing 101
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INBOUND IS AN APPROACH TO MARKETING
THAT REACHES TODAY’S CONSUMER.
Understand what
content pulls your
buyers through the
sales funnel, and use
that context to
personalize your
marketing at scale.
Get found by qualified
leads online with
content (website
pages, blog articles,
social messages)
optimized for search
and social media.

INBOUND IS AN APPROACH TO MARKETING
THAT REACHES TODAY’S CONSUMER.
Understand what
content pulls your
buyers through the
sales funnel, and use
that context to
personalize your
marketing at scale.
Get found by qualified
leads online with
content (website
pages, blog articles,
social messages)
optimized for search
and social media.

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