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The Science ofSocial Media   Dan Zarrella   Social Media Scientist
#SMSCI
Memetics
Myth: Ideas spread becausethey’re good.
Myth: “Engaging in theConversation” is the mostimportant thing on socialmedia.
Takeaway: “Engaging in theConversation” doesn’t work.Publishing interesting contentdoes.
Myth: Don’t call yourself aguru.
Takeaway: Identify yourselfauthoritatively.
Takeaway: Stop talking aboutyourself.
Takeaway: Influencers exist,but they’re not always whoyou expect.
SelectiveAttention
Takeaway: Don’t crowd outyour own content.
Myth: Friday, Saturday andSunday are bad days topublish.
Takeaway: Use contra-competitive timing.
Performance
Reputation
SocialExchange
Scarcity
InformationVoids
Takeaway: Novel ideas arecontagious.
Takeaway: Use social proof.
Takeaway: Write simply andplainly.
Zombies        Marketing          Me
Takeaway: Utilize combinedrelevance.
Myth: “Please ReTweet”doesn’t work.
Takeaway: Don’t forget socialcalls-to-action.
Free Unicorns!HubSpot.com/FreeUnicorns
Thank you!
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
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The Science of Social Media DREAMFORCE session

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HubSpot.com/freeunicorns

Publicada em: Negócios, Tecnologia
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The Science of Social Media DREAMFORCE session

  1. 1. The Science ofSocial Media Dan Zarrella Social Media Scientist
  2. 2. #SMSCI
  3. 3. Memetics
  4. 4. Myth: Ideas spread becausethey’re good.
  5. 5. Myth: “Engaging in theConversation” is the mostimportant thing on socialmedia.
  6. 6. Takeaway: “Engaging in theConversation” doesn’t work.Publishing interesting contentdoes.
  7. 7. Myth: Don’t call yourself aguru.
  8. 8. Takeaway: Identify yourselfauthoritatively.
  9. 9. Takeaway: Stop talking aboutyourself.
  10. 10. Takeaway: Influencers exist,but they’re not always whoyou expect.
  11. 11. SelectiveAttention
  12. 12. Takeaway: Don’t crowd outyour own content.
  13. 13. Myth: Friday, Saturday andSunday are bad days topublish.
  14. 14. Takeaway: Use contra-competitive timing.
  15. 15. Performance
  16. 16. Reputation
  17. 17. SocialExchange
  18. 18. Scarcity
  19. 19. InformationVoids
  20. 20. Takeaway: Novel ideas arecontagious.
  21. 21. Takeaway: Use social proof.
  22. 22. Takeaway: Write simply andplainly.
  23. 23. Zombies Marketing Me
  24. 24. Takeaway: Utilize combinedrelevance.
  25. 25. Myth: “Please ReTweet”doesn’t work.
  26. 26. Takeaway: Don’t forget socialcalls-to-action.
  27. 27. Free Unicorns!HubSpot.com/FreeUnicorns
  28. 28. Thank you!

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