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The Science of Email Marketing 2012The evolution of email.         Dan Zarrella         Social Media Scientist
#EmailSci
Challenges
Takeaway:Email marketingmust evolve.
Content
Filtering
Takeaway:Tell me whatI get from your emails.
Takeaway:Beware ofsales-y jargon.
Takeaway:Send passionateemails.
Takeaway:If you must, usebrackets not parenthesis.
Takeaway:Personalizeyour emails.
Takeaway:Send visualemails.
Takeaway:Link youremails well.
Takeaway:Segment to be “particularly”and “specifically” relevant.
Timing
Email = Homework
Takeaway:Your newest subscribersare your best.
vs
Takeaway:Experiment sendingon weekends.
Takeaway:Email early inthe morning.
Subscribers
Takeaway:Give visitors somethingfor subscribing.
Takeaway:Use subscriber-onlyspecial offers.
Takeaway:Experiment with action-based buttons.
Thank you!
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
The Science of Email Marketing
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Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!

View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/

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Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads! View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/

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