With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers? Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish. Join HubSpot and our three Social Superheroes to learn: How we researched the topic and format to ensure it would be successful How we created the content assets for social How we got our audience engaging with the content How we expanded our reach with influencers How we monitored the progress and listened for mentions of keywords How we measured success Plus a bonus tip from each of the Superheroes!