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Google has Dumped You.
But Social is Ready to be Loved.
1  Slides and recording will be available afterwards
2  Join the conversation on Twitter #SMMWebinar
3  If you have questi...
PRESENTERS
#SMMWebinar
Cheri Percy
Content and Community
Manager at Distilled.
@Distilled
Simon Penson
Founder of Zazzle M...
1  Building Your Brand on Social
2  Identifying the Best Social Channels for You
3  Tracking Your Social Media Efforts
4  P...
#SMMWebinar
We can’t put all our eggs in Google’s basket
BUILDING YOUR BRAND
ON SOCIAL.1
#SMMWebinar
	
  
You’ve been given the keys to the corporate social
accounts; now what?
My first day at Distilled
#SMMWebinar
My background is in music
#SMMWebinar
Conversation, not Broadcast
#SMMWebinar
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Starting the Conversation
#S...
Don’t just share your own content
#SMMWebinar
Showing the Love
#SMMWebinar
And Not Just Online …
#SMMWebinar
Track your associated hashtags
#SMMWebinar
USING FAVOURITES AS
ONLINE TESTIMONIALS.
#SMMWebinar
	
  
Bookmark for Later
#SMMWebinar
Embed them into your site
#SMMWebinar
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Get Organised
#SMMWebinar
ALIGN YOUR SOCIAL
MEDIA WITH YOUR
CONTENT.
#SMMWebinar
	
  
Use a Project Management System
#SMMWebinar
Filter by ‘not complete’
#SMMWebinar
Add a Project Brief
#SMMWebinar
IDENTIFY THE BEST
SOCIAL CHANNELS FOR
YOU.
#SMMWebinar
	
  
MTV’s #NeedToKnow
#SMMWebinar
Lowes #FixInSix
#SMMWebinar
TRACKING YOUR SOCIAL
MEDIA EFFORTS.
#SMMWebinar
	
  
Use Google Tag Manager
#SMMWebinar
Add your source
#SMMWebinar
Add your medium
#SMMWebinar
Name your campaign
#SMMWebinar
Identifying social traffic
#SMMWebinar
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Making over your ‘social’ to...
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Media monitoring made simple...
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Topsy
#SMMWebinar
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Identifying thought leaders ...
4. PAID SOCIAL – FINDING
YOUR AUDIENCE.
#SMMWebinar
	
  
IT ALL STARTS
WITH
AUDIENCE
#SMMWebinar
KNOWWHOYOU’RETALKINGTO
#SMMWebinar
Findoutlikethis…
Facebook Power Editor #SMMWebinar
Usethisformula.
#SMMWebinar
Youendupwiththis.
#SMMWebinar
Youcanevendoitwithage…
AndBrands #SMMWebinar
#SMMWebinar
Read	
  more	
  on	
  the	
  HubSpot	
  blog	
  (link	
  will	
  be	
  posted	
  out	
  in	
  the	
  Slides	
 ...
CREATE
PERSONAS	
  
	
   #SMMWebinar
#SMMWebinar
SETTING UP
THE
CAMPAIGN
#SMMWebinar
#SMMWebinar
Facebook Options
#SMMWebinar
FacebookAdPlacement
Domain Ads – Pushing traffic ‘offsite’ – best for ROI.
RHC (Right Hand Column)
A lot more impressions but...
22x ROI than the rest of Facebook. #SMMWebinar
FacebookAdPlacements
NEWS	
  FEED	
  
Age and Location: Break it down. Key component of your test
strategy. Same is true of location.
Mobile: Mobile newsfeed fo...
Images: To comply with Facebook policies and catch user’s
attention, be sure to include less than 20% text in your photos....
TWITTER OPTIONS
#SMMWebinar
#SMMWebinar
Twitter Ad Formats
Keywords - simple but often targeting is a little loose
Television – treated as a broadcast advertising opportunity
Intere...
• Users’ web browsing behavior.
• Email addresses and other CRM data.
• Lists of Twitter IDs.
Allows you to target based o...
•  AD	
  FORMATS	
  
•  PLACEMENTS	
  
•  TARGETING	
  
•  CREATIVE	
  
#SMMWebinar
It’s all about the …
MEASURING
ROI.
QUESTIONS?
THANK YOU.
#SMMWebinar
Cheri Percy
Content and Community Manager at
Distilled.
cheri.percy@distilled.co.uk
@Distilled
Simo...
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Images: To comply with Facebook policies and catch user’s
attention, be sure to include less than 20% text in your photos.
Images featuring bright colors or people/emotion perform best.
Headline: Show our targeted demographic that we are speaking
directly to them. We can ask relevant questions or make
statements that our target demographic will respond to. We can
also use it to voice relevant, beneficial selling points.
Body Copy: Include a strong CTA (Call To Action) or next step
e.g. click here, register here and so on.
#SMMWebinar
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Publicada em: Marketing

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