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This is the inbound methodology. And what it shows is that the world of inbound is comprised of 4 very important sections – or actions– businesses must take. These sections are Attract, Convert, Close, and Delight. We want to attract strangers to our site to get visitors. Increase the traffic to our site.
Once we have those visitors on our site, we want to convert them into leads, then close those leads into customers. Once we have those customers, we want to delight them into promoters. The whole cycle starts all over again when promoters talk to their networks – strangers -- and spread the word about our products and services.
" Don’t: Report on of
every little metric " Don’t: Waste your time building reports no one will read Do’s and Don’ts Of Marketing Reporting " Do: Set daily, weekly and monthly metrics " Do: Automate marketing reports and share them the entire team
" The data itself isn’t
clean or is double counted " You don’t understand how the metric is actually measured " The marketer doesn’t look at the full funnel " The metric is meaningless " One-size ﬁts all metrics are used Data Lies When….
Steps For Identifying Dirty Data
1 Understand how the data in your marketing software is populated 2 Spot check records/ﬁelds 3 Looks of historical data that has shifted 4 Be aware of outliers not tied to campaigns