1.
The Science of
Marketing Automation
Dan Zarrella
Social Media Scientist

2.
Takeaway: Don’t forget
About automating
marketing channels
other than just email.

3.
Takeaway: Entice action
with offers of value.

4.
Takeaway: Social isn’t
only conversation,
you can automate it.

5.
Takeaway: Segment
your lists as much as
you possibly can.

6.
Takeaway: Use
Personalization to
Increase response.

7.
Takeaway: Don’t be
afraid to ask for more
information.

8.
Takeaway: Test which
fields lower
Conversion rates.

9.
Takeaway: Act on your
prospect’s schedule,
not yours.

10.
Takeaway: Experiment
with sending more
email.

11.
Takeaway: Experiment
with weekends and
early mornings.

12.
Thank you!