Internet Marketing Workshop May2009 HubSpot Worcester

1. Internet Marketing Workshop
May 13, 2009
www.InboundMarketingWorkshop.com
Twitter Hash Tag: #IMW051309

2. Agenda
• Introductions
• Your Inbound Marketing Goals?
• Marketing has Changed
• How to Adapt
• Agenda for Today
• Working Together Today

3. Introductions
• Speakers
• Peter Caputa, HubSpot
• Jennifer Snyder, HubSpot
• Catie Foertsch, Yes Media Works
• Kyle James, HubSpot BIG!!!!!!!!!!!!!!!!!!
SOOOO
• Brian Thorne, HubSpot

4. Use Your Guides Today
• Guides
• Linda Sevier www.pagetender.com
• Jennifer Norris www.ggiagency.com
• Jeetu Mahtani www.wakefly.com
• Susan LaPlante-Dube BIG!!!!!!!!!!!!!!!!!!
SOOOO
www.precisionmarketinggroup.com
• Stephen Turcotte
www.backbonemedia.com

5. 60 Seconds or Less
• You
• Company Name
• I help…. (One sentence)
• My IM Expertise: #? out of 10
• Today, I want to learnSOOOO BIG!!!!!!!!!!!!!!!!!!
___________
• I am motivated to learn because…

6. Why Should You Do Online Marketing?
• Make More Sales
• Make More $
• Save Time
• Work Less
• Go on Vacation More
The opportunity is…
• Send Kids to College
SOOOO BIG!!!!!!!!!!!!!!!!!!
• Retire Early
_______________________
More Profitable Revenue
(Ultimately, it's about more profitable revenue.)

7. What Do You Do Before You Buy Something?
• Telemarketing/Cold Calls?
• Flyer in the Mail?
• TV/Radio/Newspaper Ad?
• Search at Google
• Ask an Unbiased Expert?
SOOOO BIG!!!!!!!!!!!!!!!!!!
• Ask a Trusted Colleague?

8. 3 Reasons to Do Internet Marketing
• Leads
• Sales Ready Leads
• Highly Qualified Sales Ready
Leads Who Are Ready to Buy
SOOOO BIG!!!!!!!!!!!!!!!!!!

9. Outbound vs. Inbound Marketing
INBOUND
OUTBOUND
• SEO/SEM
• Telemarketing
• Blogging
• Trade Shows
• Social Media
• Direct Mail
http://blog.hubspot.com/blog/tabid/6307/bid/43
• RSS
• Email Blasts
65/Seth-Godin-Presents-His-New-Book-
Tribes.aspx
• Free tools/Trials
• Print Ads
• PR
• TV/Radio Ads

10. What Does Your Website Do For You Now?
• You have to point people there
• A few people found you and called you
• You get a few leads every month.
Your website = billboard in a desert?

11. 3 Goals for Today
• Realize How Much You’re Missing the Boat
• Inspire You To Take Some Action
• Provide a Roadmap & the Vehicle to Get Started

12. What You Need to Do Internet Marketing
• $10,000/mo
• 2 new internal resources ($100k+ each)
• Manager: Back to school 6 mo 12 hours/week.
JUST KIDDING

13. What You Need to Do Internet Marketing
• $10,000/mo Some $ ($250/$500 month)
• 2 new internal resources Time (2-4 hours/week)
• Back to school 6 month program 12 hours/week.
Willingness to Learn New Skills (self paced training)

14. Attracting Visitors to Your Website
• SEO
• Blogging/Content Creation
• Email
• Online Paid Advertising
• Social Media Marketing

15. Converting Visitors into Leads
1. Educate/Engage Prospects
2. Prominent Calls to Action
3. Great Offers !
4. Landing Pages

16. Measure, Analyze, Repeat
• Where Are Visitors, Leads, Customers
Coming From?