The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
16. INBOUND MARKETING IS…
an approach focused on attracting and
building relationships with customers
through content and interactions that are
helpful and relevant – not interruptive.
27. • What were her motivations for joining your
company?
• Which parts of her candidate experience
were amazing? Which were negative?
• What did her job research look like?
• What were her impressions of your
employer brand?
• Was there any content she wishes she had
during the recruiting process?
• Where does she consume information?
PERSONA RESEARCH: LUCY
63. q Interview 5 top performers for persona research.
5 Action Items for Getting Started Today
64. q Interview 5 top performers for persona research.
q Record a Facebook Live video about employees’ day-to-day.
5 Action Items for Getting Started Today
65. q Interview 5 top performers for persona research.
q Record a Facebook Live video about employees’ day-to-day.
q Create visual social media assets for easy sharing.
5 Action Items for Getting Started Today
66. q Interview 5 top performers for persona research.
q Record a Facebook Live video about employees’ day-to-day.
q Create visual social media assets for easy sharing.
q Draft emails from executives to nurture top prospects.
5 Action Items for Getting Started Today
67. q Interview 5 top performers for persona research.
q Record a Facebook Live video about employees’ day-to-day.
q Create visual social media assets for easy sharing.
q Draft emails from executives to nurture top prospects.
q Find and analyze your most popular employer brand content.
5 Action Items for Getting Started Today