1.
Lauren Pedigo
@laurencpedigo
Inbound Marketing Specialist
HubSpot
Brittany Leaning
@bleaning
Content Strategist
HubSpot
CREATED BY:

2.
In 10 minutes you can …

3.
Run a Mile

4.
Eat a Snack

5.
Fill Your Gas Tank

6.
Drink a Cup of Coffee

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And now, you can monitor your company’s
social media in 10 minutes too.

8.
How?

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A little teamwork will get you there.

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Want to learn more?
Check out these free resources.
Download the Ebook Or, keep on clickin’ for quick tips.

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There’s so much to do and so little
time. So, split it up.

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Your Marketing Team Should Monitor:
Activity of your leads
Activity of thought leaders in your industry
Conversations with words that are core to your brand

13.
Your Sales Team Should Monitor:
Open leads’ Twitter & LinkedIn conversations
“Closed lost” leads tweets related to your product
“Closed won” leads to follow up with them after the sale

14.
Your Support Team Should Monitor:
Questions people have about your product
Conversations customers are having about your product
Positive and negative feedback about your product

15.
Your Executives Should Monitor:
Conversations people are having with other execs
Conversations about your company vs. competitors
The activity of competitors in your industry

16.
Which social networks should be
your main focus?

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Mentions and searches
Questions about your company or industry
Requests for support
Complaints and feedback
Praise
Competitor Mentions
?
On Twitter, monitor:

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Mentions and searches
Questions about your company or industry
Requests for support
Complaints and feedback
Praise
Competitor Mentions
?
On Twitter, monitor:
Pro Tip: Use
TweetDeck or Social
Inbox to arrange
Twitter streams side
by side.

19.
On Facebook, monitor:
Timeline posts
Comments
Private Messages
Reviews

20.
On LinkedIn, monitor:
Company Page
Group Discussions

21.
With Google Alerts, monitor:
Quora Questions
Comments
Blog Articles
Links
?

22.
With Google Alerts, monitor:
Quora Questions
Comments
Blog Articles
Links
?
Pro Tip: Google
Alerts are a hidden
gem. It’s a free tool
to keep track of
topics with new
content that appears
on the web.

23.
10 Minute Checklist
4 minutes on Twitter
2 minutes on Facebook
2 minutes on LinkedIn
2 minutes on Google Alerts

24.
Want to learn more?

25.
Download the Full Ebook

26.
Get a full website report, including a grade on your social media strategy.

27.
THANK YOU